--- title: "Toll Brothers: search popularity in the United States" description: "Toll Brothers builds luxury new construction homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/toll-brothers" publisher: "Brandwave" --- # Toll Brothers: search popularity in the United States Toll Brothers builds luxury new construction homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Toll Brothers - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among home builders**: 11% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home builders | 4 | 11% | 60.5K | - [Home builders in the US](/demand/us/categories/us-home-builders) ## Top home builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toll Brothers was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toll Brothers is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Taylor Morrison | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Toll Brothers | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pulte Homes | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Meritage Homes | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lennar | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ryan Homes | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KB Home | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | D.R. Horton | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about home builders - Asked ChatGPT "Which home builder should I buy a new construction home from in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Pulte Homes, 4. Lennar, 5. KB Home - Asked ChatGPT "What are the best home builders in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Meritage Homes, 4. Pulte Homes, 5. Ryan Homes, 6. D.R. Horton - Asked ChatGPT "What's the best quality national home builder in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Meritage Homes - Searched Google, AI Overview "new homes": named none of the brands we track - Searched Google, AI Overview "new construction homes": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Toll Brothers changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Toll Brothers in the United States fell from 74K to 60.5K. - Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States decreased from 11.6% to 11%. - Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States peaked at 12.9% in December 2025 and was lowest at 8.7% in June 2026. ## How did search popularity change for United States home builders in September 2026? - In September 2026, Lennar gained share of searches among home builders in the United States, from 29% to 33.5%. - In September 2026, D.R. Horton lost share of searches among home builders in the United States, from 23.8% to 20%. - In September 2026, Ryan Homes lost share of searches among home builders in the United States, from 7.1% to 6%. - In September 2026, Meritage Homes lost share of searches among home builders in the United States, from 5.8% to 4.9%. - Toll Brothers’ share of searches among home builders in the United States has gained ground for 3 months in a row, from 8.7% to 11% in September 2026. - KB Home’s share of searches among home builders in the United States has gained ground for 3 months in a row, from 5.8% to 7.4% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home builders | 74K | 11.6% | 4 | | Nov 2025 | Home builders | 60.5K | 9.9% | 4 | | Dec 2025 | Home builders | 74K | 12.9% | 3 | | Jan 2026 | Home builders | 90.5K | 12.3% | 3 | | Feb 2026 | Home builders | 74K | 11.6% | 4 | | Mar 2026 | Home builders | 74K | 10.8% | 4 | | Apr 2026 | Home builders | 74K | 11.4% | 4 | | May 2026 | Home builders | 74K | 11.8% | 3 | | Jun 2026 | Home builders | 60.5K | 8.7% | 5 | | Jul 2026 | Home builders | 60.5K | 10% | 4 | | Aug 2026 | Home builders | 60.5K | 10.7% | 4 | | Sep 2026 | Home builders | 60.5K | 11% | 4 | ## How are Toll Brothers’ branded searches counted? Brandwave collects information about searches that people make online using Toll Brothers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “toll brothers” ## Which home builders compete with Toll Brothers? - [Lennar](/demand/us/brands/lennar): Head-to-head: /demand/us/compare/lennar-vs-toll-brothers - [D.R. Horton](/demand/us/brands/dr-horton): Head-to-head: /demand/us/compare/dr-horton-vs-toll-brothers - [Pulte Homes](/demand/us/brands/pulte-homes): Head-to-head: /demand/us/compare/pulte-homes-vs-toll-brothers - [KB Home](/demand/us/brands/kb-home): Head-to-head: /demand/us/compare/kb-home-vs-toll-brothers - [Ryan Homes](/demand/us/brands/ryan-homes): Head-to-head: /demand/us/compare/ryan-homes-vs-toll-brothers - [Taylor Morrison](/demand/us/brands/taylor-morrison) - [Meritage Homes](/demand/us/brands/meritage-homes) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Toll Brothers: search popularity in the United States". https://gobrandwave.com/demand/us/brands/toll-brothers This page is also available as HTML at https://gobrandwave.com/demand/us/brands/toll-brothers. 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