--- title: "Tiffany & Co.: search popularity in the United States" description: "Tiffany & Co. is a jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/tiffany-and-co" publisher: "Brandwave" --- # Tiffany & Co.: search popularity in the United States Tiffany & Co. is a jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tiffany & Co. - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among jewelry retailers**: 19.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewelry retailers | 2 | 19.1% | 550K | - [Jewelry retailers in the US](/demand/us/categories/us-jewelry-retailers) ## Top jewelry retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tiffany & Co. was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tiffany & Co. is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blue Nile | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Tiffany & Co. | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Brilliant Earth | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Rare Carat | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Kay Jewelers | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Zales | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jared | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Helzberg Diamonds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about jewelry retailers - Asked ChatGPT "Where should I buy an engagement ring in the US?": 1. Rare Carat, 2. Blue Nile, 3. Brilliant Earth, 4. Tiffany & Co. - Asked ChatGPT "What are the best jewelry stores in the US?": 1. Tiffany & Co., 2. Blue Nile, 3. Brilliant Earth - Asked ChatGPT "Which jewelry store in the US has the best value on diamonds?": 1. Blue Nile, 2. Rare Carat - Searched Google, AI Overview "engagement rings": 1. Kay Jewelers, 2. Brilliant Earth, 3. Tiffany & Co. Not named in any answer: Zales, Jared and Helzberg Diamonds. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Tiffany & Co. changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tiffany & Co. in the United States held steady at 550K. - Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewelry retailers in the United States increased from 17.4% to 19.1%. - Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewelry retailers in the United States peaked at 20.1% in April 2026 and was lowest at 15.1% in February 2026. ## How did search popularity change for United States jewelry retailers in September 2026? - In September 2026, Kay Jewelers gained share of searches among jewelry retailers in the United States, from 33.8% to 34.7%. - In September 2026, Tiffany & Co. gained share of searches among jewelry retailers in the United States, from 18.6% to 19.1%. - In September 2026, Zales lost share of searches among jewelry retailers in the United States, from 15.2% to 12.8%. - Estimated monthly branded searches for Rare Carat in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewelry retailers | 550K | 17.4% | 2 | | Nov 2025 | Jewelry retailers | 823K | 17.4% | 2 | | Dec 2025 | Jewelry retailers | 1M | 16.1% | 2 | | Jan 2026 | Jewelry retailers | 673K | 17.5% | 2 | | Feb 2026 | Jewelry retailers | 550K | 15.1% | 2 | | Mar 2026 | Jewelry retailers | 550K | 17.6% | 2 | | Apr 2026 | Jewelry retailers | 673K | 20.1% | 2 | | May 2026 | Jewelry retailers | 673K | 18% | 2 | | Jun 2026 | Jewelry retailers | 550K | 18.9% | 2 | | Jul 2026 | Jewelry retailers | 550K | 18.7% | 2 | | Aug 2026 | Jewelry retailers | 550K | 18.6% | 2 | | Sep 2026 | Jewelry retailers | 550K | 19.1% | 2 | ## How are Tiffany & Co.’s branded searches counted? Brandwave collects information about searches that people make online using Tiffany & Co.’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tiffany & co” ## Which jewelry retailers compete with Tiffany & Co.? - [Kay Jewelers](/demand/us/brands/kay-jewelers): Head-to-head: /demand/us/compare/kay-jewelers-vs-tiffany-and-co - [Zales](/demand/us/brands/zales): Head-to-head: /demand/us/compare/tiffany-and-co-vs-zales - [Brilliant Earth](/demand/us/brands/brilliant-earth): Head-to-head: /demand/us/compare/brilliant-earth-vs-tiffany-and-co - [Jared](/demand/us/brands/jared): Head-to-head: /demand/us/compare/jared-vs-tiffany-and-co - [Blue Nile](/demand/us/brands/blue-nile): Head-to-head: /demand/us/compare/blue-nile-vs-tiffany-and-co - [Helzberg Diamonds](/demand/us/brands/helzberg-diamonds) - [Rare Carat](/demand/us/brands/rare-carat) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tiffany & Co.: search popularity in the United States". https://gobrandwave.com/demand/us/brands/tiffany-and-co This page is also available as HTML at https://gobrandwave.com/demand/us/brands/tiffany-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.