--- title: "Tidy Cats: search popularity in the United States" description: "Tidy Cats is a cat litter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/tidy-cats" publisher: "Brandwave" --- # Tidy Cats: search popularity in the United States Tidy Cats is a cat litter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tidy Cats - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among cat litter brands**: 4.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cat litter brands | 5 | 4.8% | 6.6K | - [Cat litter brands](/demand/us/categories/us-cat-litter-brands) ## Top cat litter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tidy Cats was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tidy Cats is the joint third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arm & Hammer | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Dr. Elsey's | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tidy Cats | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Boxiecat | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | World's Best Cat Litter | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fresh Step | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Okocat | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | PrettyLitter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sustainably Yours | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scoop Away | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat litter brands - Asked ChatGPT "What's the best cat litter?": 1. Dr. Elsey's, 2. Arm & Hammer, 3. Okocat, 4. World's Best Cat Litter - Asked ChatGPT "Which cat litter controls odor best?": 1. Tidy Cats, 2. Dr. Elsey's - Asked ChatGPT "What's the best natural cat litter?": 1. Okocat - Searched Google, AI Overview "cat litter": 1. Arm & Hammer, 2. Fresh Step - Searched Google, AI Overview "best cat litter": 1. Boxiecat, 2. World's Best Cat Litter, 3. Arm & Hammer Not named in any answer: PrettyLitter, Sustainably Yours and Scoop Away. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Tidy Cats changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tidy Cats in the United States held steady at 6.6K. - Across the 12 months ending September 2026, Tidy Cats’ share of searches among cat litter brands in the United States increased from 4.1% to 4.8%. - Across the 12 months ending September 2026, Tidy Cats’ share of searches among cat litter brands in the United States peaked at 5.7% in August 2026 and was lowest at 3.4% in December 2025. ## How did search popularity change for United States cat litter brands in September 2026? - In September 2026, PrettyLitter gained share of searches among cat litter brands in the United States, from 42.5% to 44.4%. - In September 2026, World's Best Cat Litter gained share of searches among cat litter brands in the United States, from 23.2% to 24.3%. - In September 2026, Sustainably Yours lost share of searches among cat litter brands in the United States, from 7% to 5.9%. - In September 2026, Tidy Cats lost share of searches among cat litter brands in the United States, from 5.7% to 4.8%. - In September 2026, Fresh Step lost share of searches among cat litter brands in the United States, from 3.8% to 3.2%. - In September 2026, Okocat rose from 10th to 8th among cat litter brands in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cat litter brands | 6.6K | 4.1% | 5 | | Nov 2025 | Cat litter brands | 6.6K | 4.3% | 5 | | Dec 2025 | Cat litter brands | 5.4K | 3.4% | 5 | | Jan 2026 | Cat litter brands | 6.6K | 4.1% | 5 | | Feb 2026 | Cat litter brands | 5.4K | 3.8% | 5 | | Mar 2026 | Cat litter brands | 5.4K | 3.9% | 6 | | Apr 2026 | Cat litter brands | 5.4K | 4.6% | 5 | | May 2026 | Cat litter brands | 6.6K | 4.9% | 5 | | Jun 2026 | Cat litter brands | 5.4K | 4.1% | 5 | | Jul 2026 | Cat litter brands | 6.6K | 4.7% | 5 | | Aug 2026 | Cat litter brands | 8.1K | 5.7% | 5 | | Sep 2026 | Cat litter brands | 6.6K | 4.8% | 5 | ## How are Tidy Cats’ branded searches counted? Brandwave collects information about searches that people make online using Tidy Cats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tidy cats” ## Which cat litter brands compete with Tidy Cats? - [PrettyLitter](/demand/us/brands/prettylitter) - [World's Best Cat Litter](/demand/us/brands/world-s-best-cat-litter): Head-to-head: /demand/us/compare/tidy-cats-vs-world-s-best-cat-litter - [Arm & Hammer](/demand/us/brands/arm-and-hammer): Head-to-head: /demand/us/compare/arm-and-hammer-vs-tidy-cats - [Sustainably Yours](/demand/us/brands/sustainably-yours): Head-to-head: /demand/us/compare/sustainably-yours-vs-tidy-cats - [Fresh Step](/demand/us/brands/fresh-step): Head-to-head: /demand/us/compare/fresh-step-vs-tidy-cats - [Dr. Elsey's](/demand/us/brands/dr-elseys): Head-to-head: /demand/us/compare/dr-elseys-vs-tidy-cats - [Okocat](/demand/us/brands/okocat) - [Scoop Away](/demand/us/brands/scoop-away) - [Boxiecat](/demand/us/brands/boxiecat) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tidy Cats: search popularity in the United States". https://gobrandwave.com/demand/us/brands/tidy-cats This page is also available as HTML at https://gobrandwave.com/demand/us/brands/tidy-cats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.