--- title: "ThirdLove: search popularity in the United States" description: "ThirdLove is a lingerie brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/thirdlove" publisher: "Brandwave" --- # ThirdLove: search popularity in the United States ThirdLove is a lingerie brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ThirdLove - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among bra brands**: 5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bra brands | 7 | 5% | 33.1K | - [Bra brands](/demand/us/categories/us-bra-brands) ## Top bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ThirdLove was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ThirdLove is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Natori | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Soma | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | ThirdLove | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bali | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Wacoal | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Victoria's Secret | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Savage X Fenty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Honeylove | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Aerie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bra brands - Asked ChatGPT "Which bra brand should I buy?": 1. Natori, 2. Bali, 3. Wacoal - Asked ChatGPT "What are the most comfortable bra brands?": 1. Soma, 2. Bali, 3. Wacoal, 4. ThirdLove, 5. SKIMS, 6. Natori - Asked ChatGPT "What is the best everyday bra?": 1. Natori, 2. ThirdLove - Searched Google, AI Overview "bras": 1. Soma, 2. ThirdLove, 3. Victoria's Secret - Searched Google, AI Overview "best bras": 1. Honeylove, 2. Soma, 3. Bali, 4. ThirdLove, 5. Wacoal, 6. Natori Not named in any answer: Savage X Fenty, Aerie and Cuup. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for ThirdLove changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ThirdLove in the United States held steady at 33.1K. - Across the 12 months ending September 2026, ThirdLove’s share of searches among bra brands in the United States peaked at 6.4% in April 2026 and was lowest at 1.9% in July 2026. - Across the 12 months ending September 2026, ThirdLove rose from 8th to 7th among bra brands in the United States. ## How did search popularity change for United States bra brands in September 2026? - In September 2026, Savage X Fenty overtook Victoria's Secret to become the leader among bra brands in the United States, with 45.7% of the searches. - In September 2026, Honeylove overtook Victoria's Secret to rank 2nd among bra brands in the United States, with 11.2% of the searches. - In September 2026, Soma overtook Victoria's Secret to rank 3rd among bra brands in the United States, with 7.5% of the searches. - In September 2026, Bali overtook Victoria's Secret and 2 others to rank 4th among bra brands in the United States, with 6.1% of the searches. - In September 2026, ThirdLove overtook Victoria's Secret to rank 7th among bra brands in the United States, with 5% of the searches. - In September 2026, SKIMS gained share of searches among bra brands in the United States, from 3.6% to 6.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bra brands | 33.1K | 5.4% | 8 | | Nov 2025 | Bra brands | 49.5K | 6.4% | 5 | | Dec 2025 | Bra brands | 40.5K | 5.6% | 6 | | Jan 2026 | Bra brands | 40.5K | 2.5% | 7 | | Feb 2026 | Bra brands | 33.1K | 4.9% | 7 | | Mar 2026 | Bra brands | 40.5K | 5.1% | 8 | | Apr 2026 | Bra brands | 40.5K | 6.4% | 6 | | May 2026 | Bra brands | 49.5K | 4% | 7 | | Jun 2026 | Bra brands | 49.5K | 2.6% | 6 | | Jul 2026 | Bra brands | 40.5K | 1.9% | 8 | | Aug 2026 | Bra brands | 40.5K | 3% | 8 | | Sep 2026 | Bra brands | 33.1K | 5% | 7 | ## How are ThirdLove’s branded searches counted? Brandwave collects information about searches that people make online using ThirdLove’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thirdlove” ## Which bra brands compete with ThirdLove? - [Savage X Fenty](/demand/us/brands/savage-x-fenty) - [Honeylove](/demand/us/brands/honeylove) - [Soma](/demand/us/brands/soma) - [Bali](/demand/us/brands/bali-intimates): Head-to-head: /demand/us/compare/bali-intimates-vs-thirdlove - [SKIMS](/demand/us/brands/skims): Head-to-head: /demand/us/compare/skims-vs-thirdlove - [Wacoal](/demand/us/brands/wacoal): Head-to-head: /demand/us/compare/thirdlove-vs-wacoal - [Victoria's Secret](/demand/us/brands/victorias-secret): Head-to-head: /demand/us/compare/thirdlove-vs-victorias-secret - [Aerie](/demand/us/brands/aerie): Head-to-head: /demand/us/compare/aerie-vs-thirdlove - [Natori](/demand/us/brands/natori) - [Cuup](/demand/us/brands/cuup) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ThirdLove: search popularity in the United States". https://gobrandwave.com/demand/us/brands/thirdlove This page is also available as HTML at https://gobrandwave.com/demand/us/brands/thirdlove. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.