--- title: "Thinx: search popularity in the United States" description: "An apparel brand offering period underwear and other leakproof products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/thinx" publisher: "Brandwave" --- # Thinx: search popularity in the United States An apparel brand offering period underwear and other leakproof products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thinx - **Owned by**: Kimberly-Clark - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among underwear brands**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Underwear brands | 11 | 2.2% | 9.9K | - [Underwear brands](/demand/us/categories/us-underwear-brands) ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thinx did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tommy John | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hanes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aerie | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Calvin Klein | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | MeUndies | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bombas | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Knix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Branwyn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SAXX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "Which underwear brand should I buy?": 1. Tommy John, 2. Hanes - Asked ChatGPT "What are the most comfortable underwear brands?": 1. MeUndies, 2. Tommy John, 3. Hanes, 4. Calvin Klein - Asked ChatGPT "What is the best underwear for men?": 1. Calvin Klein, 2. Tommy John, 3. Hanes - Searched Google, AI Overview "underwear": 1. Tommy John, 2. Aerie, 3. Bombas - Searched Google, AI Overview "womens underwear": 1. Aerie, 2. Tommy John, 3. Hanes Not named in any answer: Jockey, SKIMS, Victoria's Secret, Knix, Branwyn, Thinx and SAXX. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Thinx changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thinx in the United States fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Thinx fell from 10th to 11th among underwear brands in the United States. ## How did search popularity change for United States underwear brands in September 2026? - In September 2026, MeUndies overtook Calvin Klein to become the leader among underwear brands in the United States, with 24.3% of the searches. - In September 2026, Jockey overtook Hanes to rank 3rd among underwear brands in the United States, with 8.9% of the searches. - In September 2026, Calvin Klein lost share of searches among underwear brands in the United States, from 28.6% to 20%. - In September 2026, Knix lost share of searches among underwear brands in the United States, from 7% to 6%. - Aerie’s share of searches among underwear brands in the United States has gained ground for 3 months in a row, from 4.4% to 6% in September 2026. - Tommy John’s share of searches among underwear brands in the United States has gained ground for 3 months in a row, from 4.4% to 6% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Underwear brands | 12.1K | 2.2% | 10 | | Nov 2025 | Underwear brands | 14.8K | 2.1% | 11 | | Dec 2025 | Underwear brands | 12.1K | 1.7% | 11 | | Jan 2026 | Underwear brands | 12.1K | 2.1% | 11 | | Feb 2026 | Underwear brands | 9.9K | 1.9% | 11 | | Mar 2026 | Underwear brands | 12.1K | 1.8% | 10 | | Apr 2026 | Underwear brands | 12.1K | 2.3% | 10 | | May 2026 | Underwear brands | 12.1K | 1.9% | 12 | | Jun 2026 | Underwear brands | 9.9K | 1.6% | 12 | | Jul 2026 | Underwear brands | 9.9K | 1.8% | 12 | | Aug 2026 | Underwear brands | 9.9K | 1.7% | 12 | | Sep 2026 | Underwear brands | 9.9K | 2.2% | 11 | ## How are Thinx’s branded searches counted? Brandwave collects information about searches that people make online using Thinx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thinx” ## Which underwear brands compete with Thinx? - [MeUndies](/demand/us/brands/meundies) - [Calvin Klein](/demand/us/brands/calvin-klein) - [Jockey](/demand/us/brands/jockey) - [Hanes](/demand/us/brands/hanes) - [SKIMS](/demand/us/brands/skims) - [Victoria's Secret](/demand/us/brands/victorias-secret) - [Aerie](/demand/us/brands/aerie) - [Knix](/demand/us/brands/knix): Head-to-head: /demand/us/compare/knix-vs-thinx - [Tommy John](/demand/us/brands/tommy-john): Head-to-head: /demand/us/compare/thinx-vs-tommy-john - [Branwyn](/demand/us/brands/branwyn): Head-to-head: /demand/us/compare/branwyn-vs-thinx - [SAXX](/demand/us/brands/saxx): Head-to-head: /demand/us/compare/saxx-vs-thinx - [Bombas](/demand/us/brands/bombas): Head-to-head: /demand/us/compare/bombas-vs-thinx ## Who owns Thinx? Thinx is owned by Kimberly-Clark. Brandwave does not track any other brands owned by Kimberly-Clark. - [Kimberly-Clark](/demand/us/companies/kimberly-clark): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Thinx? Thinx is owned by Kimberly-Clark. Brandwave does not track any other brands owned by Kimberly-Clark. ## Cite this page Brandwave. "Thinx: search popularity in the United States". https://gobrandwave.com/demand/us/brands/thinx This page is also available as HTML at https://gobrandwave.com/demand/us/brands/thinx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.