--- title: "Thimble: search popularity in the United States" description: "Thimble is an online insurer of small businesses with cover by the hour, day or month. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/thimble-insurance" publisher: "Brandwave" --- # Thimble: search popularity in the United States Thimble is an online insurer of small businesses with cover by the hour, day or month. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thimble - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among small business insurance providers**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Small business insurance providers | 6 | 1.5% | 6.6K | - [Small business insurance providers in the US](/demand/us/categories/us-small-business-insurance) ## Top small business insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thimble was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thimble is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hiscox | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Hartford | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Next Insurance | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Progressive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nationwide | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Thimble | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Travelers | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Simply Business | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about small business insurance providers - Asked ChatGPT "What's the best small business insurance company in the US?": 1. Next Insurance, 2. The Hartford, 3. Hiscox, 4. Nationwide, 5. Travelers - Asked ChatGPT "Where can a small business in the US get general liability insurance online?": 1. Hiscox, 2. Thimble, 3. Progressive - Asked ChatGPT "Which insurers are best for small business insurance in the US?": 1. The Hartford, 2. Next Insurance, 3. Hiscox, 4. Nationwide, 5. Progressive, 6. Travelers - Searched Google, AI Overview "small business insurance": 1. The Hartford, 2. Progressive, 3. Hiscox, 4. Next Insurance, 5. Travelers - Searched Google, AI Overview "general liability insurance": named none of the brands we track Not named in any answer: Simply Business. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How has branded search demand for Thimble changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thimble in the United States rose from 5.4K to 6.6K. - Across the 12 months ending September 2026, Thimble’s share of searches among small business insurance providers in the United States peaked at 2.1% in April 2026 and was lowest at 1.1% in December 2025. ## How did search popularity change for United States small business insurance providers in September 2026? - In September 2026, Progressive overtook Simply Business to rank 4th among small business insurance providers in the United States, with 6.1% of the searches. - In September 2026, Hiscox gained share of searches among small business insurance providers in the United States, from 10.7% to 12.7%. - In September 2026, The Hartford lost share of searches among small business insurance providers in the United States, from 58.4% to 56.5%. - In September 2026, Next Insurance lost share of searches among small business insurance providers in the United States, from 17.6% to 17%. - Estimated monthly branded searches for Nationwide in the United States rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026. - Estimated monthly branded searches for Travelers in the United States rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Small business insurance providers | 5.4K | 1.3% | 6 | | Nov 2025 | Small business insurance providers | 4.4K | 1.2% | 6 | | Dec 2025 | Small business insurance providers | 4.4K | 1.1% | 6 | | Jan 2026 | Small business insurance providers | 6.6K | 1.3% | 6 | | Feb 2026 | Small business insurance providers | 6.6K | 1.5% | 6 | | Mar 2026 | Small business insurance providers | 9.9K | 2% | 6 | | Apr 2026 | Small business insurance providers | 9.9K | 2.1% | 6 | | May 2026 | Small business insurance providers | 8.1K | 1.8% | 6 | | Jun 2026 | Small business insurance providers | 6.6K | 1.5% | 6 | | Jul 2026 | Small business insurance providers | 6.6K | 1.6% | 6 | | Aug 2026 | Small business insurance providers | 8.1K | 1.9% | 6 | | Sep 2026 | Small business insurance providers | 6.6K | 1.5% | 6 | ## How are Thimble’s branded searches counted? Brandwave collects information about searches that people make online using Thimble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thimble insurance” ## Which small business insurance providers compete with Thimble? - [The Hartford](/demand/us/brands/the-hartford) - [Next Insurance](/demand/us/brands/next-insurance) - [Hiscox](/demand/us/brands/hiscox-insurance): Head-to-head: /demand/us/compare/hiscox-insurance-vs-thimble-insurance - [Progressive](/demand/us/brands/progressive-insurance): Head-to-head: /demand/us/compare/progressive-insurance-vs-thimble-insurance - [Simply Business](/demand/us/brands/simply-business): Head-to-head: /demand/us/compare/simply-business-vs-thimble-insurance - [Travelers](/demand/us/brands/travelers): Head-to-head: /demand/us/compare/thimble-insurance-vs-travelers - [Nationwide](/demand/us/brands/nationwide): Head-to-head: /demand/us/compare/nationwide-vs-thimble-insurance ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thimble: search popularity in the United States". https://gobrandwave.com/demand/us/brands/thimble-insurance This page is also available as HTML at https://gobrandwave.com/demand/us/brands/thimble-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.