--- title: "The Princeton Review: search popularity in the United States" description: "The Princeton Review offers test prep courses and tutoring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/the-princeton-review" publisher: "Brandwave" --- # The Princeton Review: search popularity in the United States The Princeton Review offers test prep courses and tutoring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Princeton Review - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among LSAT prep courses**: 0.56% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | LSAT prep courses | 7 | 0.56% | 880 | | MCAT prep courses | 5 | 2.8% | 1K | - [LSAT prep courses](/demand/us/categories/us-lsat-prep-courses) - [MCAT prep courses](/demand/us/categories/us-mcat-prep-courses) ## Top LSAT prep courses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Princeton Review was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Princeton Review is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 7Sage | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | LawHub | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kaplan | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Blueprint Prep | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | The Princeton Review | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | LSAT Demon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | PowerScore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about LSAT prep courses - Asked ChatGPT "What's the best LSAT prep course?": 1. 7Sage, 2. LSAT Demon, 3. The Princeton Review, 4. LawHub - Asked ChatGPT "How should I study for the LSAT on my own?": 1. LawHub - Asked ChatGPT "Is an online LSAT course worth paying for?": 1. LawHub, 2. 7Sage, 3. Blueprint Prep - Searched Google, AI Overview "lsat prep course": 1. Kaplan, 2. 7Sage, 3. Blueprint Prep, 4. The Princeton Review, 5. LawHub - Searched Google, AI Overview "lsat practice test": 1. LawHub, 2. Kaplan Not named in any answer: PowerScore. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for The Princeton Review changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Princeton Review in the United States fell from 2.3K to 1.9K. - Across the 12 months ending September 2026, The Princeton Review’s share of searches among LSAT prep courses in the United States held steady, from 0.7% to 0.56%. - Across the 12 months ending September 2026, The Princeton Review’s share of searches among MCAT prep courses in the United States peaked at 3% in November 2025 and was lowest at 2% in July 2026. ## How did search popularity change for United States LSAT prep courses in September 2026? - Estimated monthly branded searches for 7Sage in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for LSAT Demon in the United States rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. - Estimated monthly branded searches for PowerScore in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for Blueprint Prep in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Kaplan in the United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. - Estimated monthly branded searches for The Princeton Review in the United States fell 12% over 12 measured months, from 1K to 880 in September 2026. ## How did search popularity change for United States MCAT prep courses in September 2026? - In September 2026, Kaplan gained share of searches among MCAT prep courses in the United States, from 12.6% to 14.9%. - In September 2026, Jack Westin lost share of searches among MCAT prep courses in the United States, from 51.7% to 50%. - In September 2026, UWorld lost share of searches among MCAT prep courses in the United States, from 23.1% to 22.4%. - Estimated monthly branded searches for Blueprint Prep in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for The Princeton Review in the United States fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LSAT prep courses | 1K | 0.7% | 7 | | Nov 2025 | LSAT prep courses | 880 | 0.79% | 7 | | Dec 2025 | LSAT prep courses | 880 | 0.75% | 7 | | Jan 2026 | LSAT prep courses | 1K | 0.7% | 7 | | Feb 2026 | LSAT prep courses | 880 | 0.75% | 7 | | Mar 2026 | LSAT prep courses | 880 | 0.75% | 7 | | Apr 2026 | LSAT prep courses | 880 | 0.71% | 7 | | May 2026 | LSAT prep courses | 1K | 0.71% | 7 | | Jun 2026 | LSAT prep courses | 1K | 0.68% | 7 | | Jul 2026 | LSAT prep courses | 1K | 0.68% | 7 | | Aug 2026 | LSAT prep courses | 1K | 0.63% | 7 | | Sep 2026 | LSAT prep courses | 880 | 0.56% | 7 | | Oct 2025 | MCAT prep courses | 1.3K | 2.9% | 5 | | Nov 2025 | MCAT prep courses | 1.3K | 3% | 5 | | Dec 2025 | MCAT prep courses | 1.3K | 2.7% | 5 | | Jan 2026 | MCAT prep courses | 1.6K | 2.5% | 5 | | Feb 2026 | MCAT prep courses | 1K | 2% | 5 | | Mar 2026 | MCAT prep courses | 1.3K | 2.5% | 5 | | Apr 2026 | MCAT prep courses | 1.3K | 3% | 5 | | May 2026 | MCAT prep courses | 1.6K | 2.7% | 5 | | Jun 2026 | MCAT prep courses | 1.3K | 2.1% | 5 | | Jul 2026 | MCAT prep courses | 1K | 2% | 5 | | Aug 2026 | MCAT prep courses | 1K | 2.3% | 5 | | Sep 2026 | MCAT prep courses | 1K | 2.8% | 5 | ## How are The Princeton Review’s branded searches counted? Brandwave collects information about searches that people make online using The Princeton Review’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “princeton review lsat” - “princeton review mcat” ## Which LSAT prep courses compete with The Princeton Review? - [LawHub](/demand/us/brands/lawhub) - [LSAT Demon](/demand/us/brands/lsat-demon): Head-to-head: /demand/us/compare/lsat-demon-vs-the-princeton-review - [7Sage](/demand/us/brands/7sage): Head-to-head: /demand/us/compare/7sage-vs-the-princeton-review - [Blueprint Prep](/demand/us/brands/blueprint-prep): Head-to-head: /demand/us/compare/blueprint-prep-vs-the-princeton-review - [Kaplan](/demand/us/brands/kaplan): Head-to-head: /demand/us/compare/kaplan-vs-the-princeton-review - [PowerScore](/demand/us/brands/powerscore): Head-to-head: /demand/us/compare/powerscore-vs-the-princeton-review ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Princeton Review: search popularity in the United States". https://gobrandwave.com/demand/us/brands/the-princeton-review This page is also available as HTML at https://gobrandwave.com/demand/us/brands/the-princeton-review. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.