---
title: "The Farmer's Dog: search popularity in the United States"
description: "A pet food brand offering prepared dog food through home delivery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/the-farmers-dog"
publisher: "Brandwave"
---

# The Farmer's Dog: search popularity in the United States

A pet food brand offering prepared dog food through home delivery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Farmer's Dog
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among dog food brands**: 14.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dog food brands | 2 | 14.5% | 90.5K |

- [Dog food brands](/demand/us/categories/us-dog-food-brands)

## Top dog food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Farmer's Dog was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Farmer's Dog is the joint fifth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Purina | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hill's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Royal Canin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pedigree | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| The Farmer's Dog | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Open Farm | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Blue Buffalo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ollie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Spot & Tango | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Orijen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Acana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Stella & Chewy’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Merrick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Taste of the Wild | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Farmina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dog food brands

- Asked ChatGPT "Which dog food should I buy?": 1. Purina, 2. Hill's, 3. Royal Canin
- Asked ChatGPT "What are the best dog food brands?": 1. Purina, 2. Hill's, 3. Royal Canin
- Asked ChatGPT "What is the healthiest dog food?": 1. Hill's, 2. Purina, 3. Royal Canin
- Searched Google, AI Overview "dog food": 1. Purina, 2. Pedigree, 3. The Farmer's Dog
- Searched Google, AI Overview "best dog food": 1. Royal Canin, 2. Purina, 3. Open Farm

Not named in any answer: Blue Buffalo, Ollie, Spot & Tango, Orijen, Acana, Stella & Chewy’s, Merrick, Taste of the Wild and Farmina.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for The Farmer's Dog changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for The Farmer's Dog in the United States fell from 135K to 90.5K.
- Across the 12 months ending September 2026, The Farmer's Dog’s share of searches among dog food brands in the United States decreased from 18.2% to 14.5%.
- Across the 12 months ending September 2026, The Farmer's Dog’s share of searches among dog food brands in the United States peaked at 18.5% in November 2025 and was lowest at 14.5% in September 2026.

## How did search popularity change for United States dog food brands in September 2026?

- In September 2026, Open Farm overtook Royal Canin and Blue Buffalo to rank 3rd among dog food brands in the United States, with 9.7% of the searches.
- In September 2026, Hill's gained share of searches among dog food brands in the United States, from 4.6% to 5.3%.
- In September 2026, Pedigree gained share of searches among dog food brands in the United States, from 3.8% to 4.4%.
- In September 2026, Purina lost share of searches among dog food brands in the United States, from 22.8% to 21.7%.
- In September 2026, The Farmer's Dog lost share of searches among dog food brands in the United States, from 15.2% to 14.5%.
- In September 2026, Royal Canin lost share of searches among dog food brands in the United States, from 10.2% to 9.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dog food brands | 135K | 18.2% | 2 |
| Nov 2025 | Dog food brands | 135K | 18.5% | 2 |
| Dec 2025 | Dog food brands | 110K | 15% | 2 |
| Jan 2026 | Dog food brands | 135K | 16.9% | 2 |
| Feb 2026 | Dog food brands | 110K | 16.5% | 2 |
| Mar 2026 | Dog food brands | 110K | 15.4% | 2 |
| Apr 2026 | Dog food brands | 110K | 14.9% | 2 |
| May 2026 | Dog food brands | 110K | 15.1% | 2 |
| Jun 2026 | Dog food brands | 110K | 16.4% | 2 |
| Jul 2026 | Dog food brands | 110K | 16.2% | 2 |
| Aug 2026 | Dog food brands | 110K | 15.2% | 2 |
| Sep 2026 | Dog food brands | 90.5K | 14.5% | 2 |

## How are The Farmer's Dog’s branded searches counted?

Brandwave collects information about searches that people make online using The Farmer's Dog’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the farmers dog”

## Which dog food brands compete with The Farmer's Dog?

- [Purina](/demand/us/brands/purina): Head-to-head: /demand/us/compare/purina-vs-the-farmers-dog
- [Open Farm](/demand/us/brands/open-farm): Head-to-head: /demand/us/compare/open-farm-vs-the-farmers-dog
- [Royal Canin](/demand/us/brands/royal-canin): Head-to-head: /demand/us/compare/royal-canin-vs-the-farmers-dog
- [Blue Buffalo](/demand/us/brands/blue-buffalo): Head-to-head: /demand/us/compare/blue-buffalo-vs-the-farmers-dog
- [Ollie](/demand/us/brands/ollie): Head-to-head: /demand/us/compare/ollie-vs-the-farmers-dog
- [Spot & Tango](/demand/us/brands/spot-and-tango)
- [Hill's](/demand/us/brands/hills)
- [Pedigree](/demand/us/brands/pedigree)
- [Orijen](/demand/us/brands/orijen)
- [Acana](/demand/us/brands/acana)
- [Stella & Chewy’s](/demand/us/brands/stella-and-chewys)
- [Merrick](/demand/us/brands/merrick)
- [Taste of the Wild](/demand/us/brands/taste-of-the-wild)
- [Farmina](/demand/us/brands/farmina)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Farmer's Dog: search popularity in the United States". https://gobrandwave.com/demand/us/brands/the-farmers-dog

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/the-farmers-dog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.