--- title: "Tesla Solar: search popularity in the United States" description: "Tesla Solar sells and installs solar panels and the Solar Roof. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/tesla-solar" publisher: "Brandwave" --- # Tesla Solar: search popularity in the United States Tesla Solar sells and installs solar panels and the Solar Roof. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tesla Solar - **Owned by**: Tesla - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among solar installers**: 13.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Solar installers | 2 | 13.4% | 18.1K | - [Solar installers](/demand/us/categories/us-solar-installers) ## Top solar installers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tesla Solar was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tesla Solar is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sunrun | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | SunPower | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Tesla Solar | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Palmetto | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Momentum Solar | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Trinity Solar | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Freedom Forever | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about solar installers - Asked ChatGPT "Which solar company should I use in the US?": 1. Sunrun - Asked ChatGPT "What are the best solar installers in the US?": 1. Sunrun, 2. Tesla Solar, 3. SunPower, 4. Palmetto - Asked ChatGPT "What's the best solar company in the US for solar panels with a battery?": 1. Sunrun, 2. Tesla Solar - Searched Google, AI Overview "best solar companies": 1. SunPower, 2. Palmetto, 3. Momentum Solar, 4. Sunrun Not named in any answer: Trinity Solar and Freedom Forever. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Tesla Solar changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tesla Solar in the United States fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Tesla Solar’s share of searches among solar installers in the United States decreased from 15.1% to 13.4%. - Across the 12 months ending September 2026, Tesla Solar’s share of searches among solar installers in the United States peaked at 18% in November 2025 and was lowest at 10.6% in December 2025. ## How did search popularity change for United States solar installers in September 2026? - In September 2026, Sunrun gained share of searches among solar installers in the United States, from 49.3% to 54.9%. - In September 2026, Freedom Forever lost share of searches among solar installers in the United States, from 6.6% to 4%. - In September 2026, Tesla Solar lost share of searches among solar installers in the United States, from 14.8% to 13.4%. - In September 2026, Trinity Solar lost share of searches among solar installers in the United States, from 9.9% to 9%. - In September 2026, Momentum Solar lost share of searches among solar installers in the United States, from 6.6% to 6%. - Estimated monthly branded searches for SunPower in the United States fell 15.7% over 12 measured months, from 14K to 11.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Solar installers | 22.2K | 15.1% | 2 | | Nov 2025 | Solar installers | 22.2K | 18% | 2 | | Dec 2025 | Solar installers | 14.8K | 10.6% | 4 | | Jan 2026 | Solar installers | 22.2K | 14.2% | 3 | | Feb 2026 | Solar installers | 18.1K | 14.5% | 2 | | Mar 2026 | Solar installers | 18.1K | 12.8% | 2 | | Apr 2026 | Solar installers | 18.1K | 10.7% | 3 | | May 2026 | Solar installers | 18.1K | 12% | 2 | | Jun 2026 | Solar installers | 18.1K | 12.2% | 2 | | Jul 2026 | Solar installers | 18.1K | 12.5% | 2 | | Aug 2026 | Solar installers | 22.2K | 14.8% | 2 | | Sep 2026 | Solar installers | 18.1K | 13.4% | 2 | ## How are Tesla Solar’s branded searches counted? Brandwave collects information about searches that people make online using Tesla Solar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tesla solar” ## Which solar installers compete with Tesla Solar? - [Sunrun](/demand/us/brands/sunrun): Head-to-head: /demand/us/compare/sunrun-vs-tesla-solar - [Trinity Solar](/demand/us/brands/trinity-solar): Head-to-head: /demand/us/compare/tesla-solar-vs-trinity-solar - [SunPower](/demand/us/brands/sunpower): Head-to-head: /demand/us/compare/sunpower-vs-tesla-solar - [Momentum Solar](/demand/us/brands/momentum-solar): Head-to-head: /demand/us/compare/momentum-solar-vs-tesla-solar - [Freedom Forever](/demand/us/brands/freedom-forever): Head-to-head: /demand/us/compare/freedom-forever-vs-tesla-solar - [Palmetto](/demand/us/brands/palmetto-solar) ## Who owns Tesla Solar? Tesla Solar is owned by Tesla. Brandwave does not track any other brands owned by Tesla. - [Tesla](/demand/us/companies/tesla): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Tesla Solar? Tesla Solar is owned by Tesla. Brandwave does not track any other brands owned by Tesla. ## Cite this page Brandwave. "Tesla Solar: search popularity in the United States". https://gobrandwave.com/demand/us/brands/tesla-solar This page is also available as HTML at https://gobrandwave.com/demand/us/brands/tesla-solar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.