--- title: "Terminix: search popularity in the United States" description: "Terminix provides pest and termite control. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/terminix" publisher: "Brandwave" --- # Terminix: search popularity in the United States Terminix provides pest and termite control. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Terminix - **Owned by**: Rentokil - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among pest control companies**: 43.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pest control companies | 1 | 43.2% | 201K | - [Pest control companies](/demand/us/categories/us-pest-control-companies) ## Top pest control companies in ChatGPT and Google AI Overviews In three ChatGPT questions, Terminix appeared in all three answers. Terminix is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Orkin | 1st | 3 of 3 | 3 of 3 | | Terminix | 2nd | 3 of 3 | 3 of 3 | | Aptive | 3rd | 1 of 3 | 1 of 3 | | Arrow Exterminators | Not ranked | 0 of 3 | 0 of 3 | | Truly Nolen | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about pest control companies - Asked ChatGPT "Which pest control company should I use in the US?": 1. Orkin, 2. Terminix - Asked ChatGPT "What are the best pest control companies in the US?": 1. Orkin, 2. Terminix, 3. Aptive - Asked ChatGPT "What's the best pest control company in the US for termites?": 1. Orkin, 2. Terminix Not named in any answer: Arrow Exterminators and Truly Nolen. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Terminix changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Terminix in the United States held steady at 201K. - Across the 12 months ending September 2026, Terminix’s share of searches among pest control companies in the United States decreased from 46% to 43.2%. - Across the 12 months ending September 2026, Terminix’s share of searches among pest control companies in the United States peaked at 46% in October 2025 and was lowest at 39.8% in May 2026. ## How did search popularity change for United States pest control companies in September 2026? - In September 2026, Terminix gained share of searches among pest control companies in the United States, from 41.4% to 43.2%. - In September 2026, Orkin gained share of searches among pest control companies in the United States, from 27.8% to 29%. - In September 2026, Truly Nolen gained share of searches among pest control companies in the United States, from 3.7% to 4.8%. - In September 2026, Aptive lost share of searches among pest control companies in the United States, from 18.7% to 15.9%. - In September 2026, Arrow Exterminators lost share of searches among pest control companies in the United States, from 8.3% to 7.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pest control companies | 201K | 46% | 1 | | Nov 2025 | Pest control companies | 135K | 42.2% | 1 | | Dec 2025 | Pest control companies | 135K | 44.9% | 1 | | Jan 2026 | Pest control companies | 135K | 40.1% | 1 | | Feb 2026 | Pest control companies | 135K | 42.2% | 1 | | Mar 2026 | Pest control companies | 165K | 40.4% | 1 | | Apr 2026 | Pest control companies | 201K | 42.9% | 1 | | May 2026 | Pest control companies | 201K | 39.8% | 1 | | Jun 2026 | Pest control companies | 246K | 44.8% | 1 | | Jul 2026 | Pest control companies | 201K | 39.8% | 1 | | Aug 2026 | Pest control companies | 201K | 41.4% | 1 | | Sep 2026 | Pest control companies | 201K | 43.2% | 1 | ## How are Terminix’s branded searches counted? Brandwave collects information about searches that people make online using Terminix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “terminix” ## Which pest control companies compete with Terminix? - [Orkin](/demand/us/brands/orkin): Head-to-head: /demand/us/compare/orkin-vs-terminix - [Aptive](/demand/us/brands/aptive-pest-control): Head-to-head: /demand/us/compare/aptive-pest-control-vs-terminix - [Arrow Exterminators](/demand/us/brands/arrow-exterminators): Head-to-head: /demand/us/compare/arrow-exterminators-vs-terminix - [Truly Nolen](/demand/us/brands/truly-nolen): Head-to-head: /demand/us/compare/terminix-vs-truly-nolen ## Who owns Terminix? Terminix is owned by Rentokil. Brandwave does not track any other brands owned by Rentokil. - [Rentokil](/demand/us/companies/rentokil): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Terminix? Terminix is owned by Rentokil. Brandwave does not track any other brands owned by Rentokil. ## Cite this page Brandwave. "Terminix: search popularity in the United States". https://gobrandwave.com/demand/us/brands/terminix This page is also available as HTML at https://gobrandwave.com/demand/us/brands/terminix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.