--- title: "TCBY: search popularity in the United States" description: "TCBY is a frozen yogurt chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/tcby" publisher: "Brandwave" --- # TCBY: search popularity in the United States TCBY is a frozen yogurt chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TCBY - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among frozen yoghurt brands**: 19% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Frozen yoghurt brands | 3 | 19% | 90.5K | - [Frozen yoghurt brands](/demand/us/categories/us-frozen-yoghurt-brands) ## Top frozen yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TCBY was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. TCBY is the seventh most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yasso | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Yogurtland | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Pinkberry | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Kemps | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Blue Bunny | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Menchie's | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | TCBY | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Ben & Jerry's | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about frozen yoghurt brands - Asked ChatGPT "Which frozen yoghurt brand should I buy in the US?": 1. Yasso, 2. Kemps, 3. Blue Bunny, 4. Pinkberry - Asked ChatGPT "What are the best frozen yoghurt brands in the US?": 1. Yasso, 2. Yogurtland, 3. Pinkberry, 4. Menchie's, 5. Ben & Jerry's, 6. TCBY - Asked ChatGPT "What's the best frozen yoghurt brand in the US for a sweet treat?": 1. Yogurtland, 2. Pinkberry, 3. Menchie's - Searched Google, AI Overview "frozen yoghurt brands": 1. Yasso, 2. Kemps, 3. Blue Bunny, 4. TCBY, 5. Yogurtland, 6. Pinkberry, 7. Menchie's Not named in any answer: Halo Top. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for TCBY changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TCBY in the United States rose from 74K to 90.5K. - Across the 12 months ending September 2026, TCBY’s share of searches among frozen yoghurt brands in the United States increased from 16.5% to 19%. - Across the 12 months ending September 2026, TCBY’s share of searches among frozen yoghurt brands in the United States peaked at 20% in May 2026 and was lowest at 12.9% in February 2026. ## How did search popularity change for United States frozen yoghurt brands in September 2026? - In September 2026, TCBY gained share of searches among frozen yoghurt brands in the United States, from 14.8% to 19%. - In September 2026, Menchie's gained share of searches among frozen yoghurt brands in the United States, from 32.8% to 34.7%. - In September 2026, Pinkberry lost share of searches among frozen yoghurt brands in the United States, from 32.8% to 28.4%. - In September 2026, Yasso lost share of searches among frozen yoghurt brands in the United States, from 8.1% to 7%. - In September 2026, Halo Top lost share of searches among frozen yoghurt brands in the United States, from 6.6% to 5.7%. - In September 2026, Ben & Jerry's rose from 9th to 8th among frozen yoghurt brands in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Frozen yoghurt brands | 74K | 16.5% | 3 | | Nov 2025 | Frozen yoghurt brands | 60.5K | 16.5% | 3 | | Dec 2025 | Frozen yoghurt brands | 60.5K | 15.2% | 3 | | Jan 2026 | Frozen yoghurt brands | 60.5K | 13.6% | 3 | | Feb 2026 | Frozen yoghurt brands | 74K | 12.9% | 3 | | Mar 2026 | Frozen yoghurt brands | 90.5K | 14.9% | 3 | | Apr 2026 | Frozen yoghurt brands | 90.5K | 15.3% | 3 | | May 2026 | Frozen yoghurt brands | 135K | 20% | 3 | | Jun 2026 | Frozen yoghurt brands | 110K | 16% | 3 | | Jul 2026 | Frozen yoghurt brands | 110K | 17.3% | 3 | | Aug 2026 | Frozen yoghurt brands | 90.5K | 14.8% | 3 | | Sep 2026 | Frozen yoghurt brands | 90.5K | 19% | 3 | ## How are TCBY’s branded searches counted? Brandwave collects information about searches that people make online using TCBY’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tcby” ## Which frozen yoghurt brands compete with TCBY? - [Menchie's](/demand/us/brands/menchie-s): Head-to-head: /demand/us/compare/menchie-s-vs-tcby - [Pinkberry](/demand/us/brands/pinkberry): Head-to-head: /demand/us/compare/pinkberry-vs-tcby - [Yasso](/demand/us/brands/yasso): Head-to-head: /demand/us/compare/tcby-vs-yasso - [Halo Top](/demand/us/brands/halo-top): Head-to-head: /demand/us/compare/halo-top-vs-tcby - [Yogurtland](/demand/us/brands/yogurtland): Head-to-head: /demand/us/compare/tcby-vs-yogurtland - [Kemps](/demand/us/brands/kemps) - [Ben & Jerry's](/demand/us/brands/ben-and-jerrys) - [Blue Bunny](/demand/us/brands/blue-bunny) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TCBY: search popularity in the United States". https://gobrandwave.com/demand/us/brands/tcby This page is also available as HTML at https://gobrandwave.com/demand/us/brands/tcby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.