--- title: "Tazo: search popularity in the United States" description: "Tazo is a tea brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/tazo" publisher: "Brandwave" --- # Tazo: search popularity in the United States Tazo is a tea brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tazo - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among tea brands**: 7.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tea brands | 6 | 7.2% | 9.9K | - [Tea brands](/demand/us/categories/us-tea-brands) ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tazo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bigelow | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Harney & Sons | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Lipton | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Celestial Seasonings | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Numi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Yogi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tazo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand?": 1. Harney & Sons, 2. Twinings, 3. Numi, 4. Celestial Seasonings - Asked ChatGPT "Which herbal tea is best for sleep?": named none of the brands we track - Asked ChatGPT "What's the best black tea to buy at the grocery store?": 1. Twinings, 2. Bigelow - Searched Google, AI Overview "tea brands": 1. Lipton, 2. Bigelow, 3. Twinings, 4. Celestial Seasonings, 5. Yogi, 6. Numi, 7. Harney & Sons - Searched Google, AI Overview "best tea": 1. Harney & Sons Not named in any answer: Tazo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Tazo changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tazo in the United States fell from 14.8K to 9.9K. - Across the 12 months ending September 2026, Tazo’s share of searches among tea brands in the United States peaked at 8.3% in May 2026 and was lowest at 5.5% in December 2025. ## How did search popularity change for United States tea brands in September 2026? - In September 2026, Yogi overtook Celestial Seasonings to rank 4th among tea brands in the United States, with 10.7% of the searches. - In September 2026, Lipton gained share of searches among tea brands in the United States, from 17.9% to 19.7%. - In September 2026, Bigelow gained share of searches among tea brands in the United States, from 11.9% to 13.1%. - In September 2026, Twinings gained share of searches among tea brands in the United States, from 6.5% to 7.2%. - In September 2026, Harney & Sons lost share of searches among tea brands in the United States, from 32.6% to 29.4%. - In September 2026, Celestial Seasonings lost share of searches among tea brands in the United States, from 9.8% to 8.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tea brands | 14.8K | 7.3% | 6 | | Nov 2025 | Tea brands | 14.8K | 6.6% | 6 | | Dec 2025 | Tea brands | 14.8K | 5.5% | 7 | | Jan 2026 | Tea brands | 18.1K | 6.9% | 7 | | Feb 2026 | Tea brands | 12.1K | 6.2% | 7 | | Mar 2026 | Tea brands | 12.1K | 7.2% | 6 | | Apr 2026 | Tea brands | 9.9K | 6.2% | 6 | | May 2026 | Tea brands | 12.1K | 8.3% | 6 | | Jun 2026 | Tea brands | 9.9K | 7.7% | 6 | | Jul 2026 | Tea brands | 8.1K | 6.1% | 6 | | Aug 2026 | Tea brands | 12.1K | 8% | 6 | | Sep 2026 | Tea brands | 9.9K | 7.2% | 6 | ## How are Tazo’s branded searches counted? Brandwave collects information about searches that people make online using Tazo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tazo tea” ## Which tea brands compete with Tazo? - [Harney & Sons](/demand/us/brands/harney-and-sons) - [Lipton](/demand/us/brands/lipton) - [Bigelow](/demand/us/brands/bigelow): Head-to-head: /demand/us/compare/bigelow-vs-tazo - [Yogi](/demand/us/brands/yogi-tea): Head-to-head: /demand/us/compare/tazo-vs-yogi-tea - [Celestial Seasonings](/demand/us/brands/celestial-seasonings): Head-to-head: /demand/us/compare/celestial-seasonings-vs-tazo - [Twinings](/demand/us/brands/twinings): Head-to-head: /demand/us/compare/tazo-vs-twinings - [Numi](/demand/us/brands/numi-tea): Head-to-head: /demand/us/compare/numi-tea-vs-tazo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tazo: search popularity in the United States". https://gobrandwave.com/demand/us/brands/tazo This page is also available as HTML at https://gobrandwave.com/demand/us/brands/tazo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.