--- title: "TaxSlayer: search popularity in United States" description: "TaxSlayer is tax filing software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/taxslayer" publisher: "Brandwave" --- # TaxSlayer: search popularity in United States TaxSlayer is tax filing software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TaxSlayer - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among tax preparation software**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tax preparation software | 5 | 1.7% | 22.2K | | Tax preparation services | 6 | 1.9% | 22.2K | - [Tax preparation software](/demand/us/categories/us-tax-preparation-software) - [Tax preparation services](/demand/us/categories/us-tax-preparation-services) ## How has branded search demand for TaxSlayer changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TaxSlayer in United States fell from 33.1K to 22.2K. - Across the 12 months ending September 2026, TaxSlayer’s estimated Share of Search among tax preparation software in United States peaked at 3.1% in May 2026 and was lowest at 1.4% in November 2025. - Across the 12 months ending September 2026, TaxSlayer’s estimated Share of Search among tax preparation services in United States peaked at 3.7% in May 2026 and was lowest at 1.4% in November 2025. ## How did search popularity change for United States tax preparation software in September 2026? - Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026. - Estimated monthly branded searches for TaxAct in United States fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. - Estimated monthly branded searches for TaxSlayer in United States fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. ## How did search popularity change for United States tax preparation services in September 2026? - In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search. - TaxSlayer’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026. - TaxAct’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 4.2% to 3.5% in September 2026. - Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tax preparation software | 33.1K | 1.8% | 5 | | Nov 2025 | Tax preparation software | 22.2K | 1.4% | 5 | | Dec 2025 | Tax preparation software | 33.1K | 1.7% | 5 | | Jan 2026 | Tax preparation software | 246K | 1.7% | 5 | | Feb 2026 | Tax preparation software | 368K | 1.9% | 5 | | Mar 2026 | Tax preparation software | 246K | 1.8% | 5 | | Apr 2026 | Tax preparation software | 301K | 1.9% | 5 | | May 2026 | Tax preparation software | 60.5K | 3.1% | 5 | | Jun 2026 | Tax preparation software | 33.1K | 2.4% | 5 | | Jul 2026 | Tax preparation software | 27.1K | 2.2% | 5 | | Aug 2026 | Tax preparation software | 22.2K | 1.7% | 5 | | Sep 2026 | Tax preparation software | 22.2K | 1.7% | 5 | | Oct 2025 | Tax preparation services | 33.1K | 1.9% | 6 | | Nov 2025 | Tax preparation services | 22.2K | 1.4% | 6 | | Dec 2025 | Tax preparation services | 33.1K | 1.4% | 6 | | Jan 2026 | Tax preparation services | 246K | 2% | 6 | | Feb 2026 | Tax preparation services | 368K | 2.3% | 5 | | Mar 2026 | Tax preparation services | 246K | 2.3% | 6 | | Apr 2026 | Tax preparation services | 301K | 2.4% | 5 | | May 2026 | Tax preparation services | 60.5K | 3.7% | 6 | | Jun 2026 | Tax preparation services | 33.1K | 2.8% | 6 | | Jul 2026 | Tax preparation services | 27.1K | 2.5% | 6 | | Aug 2026 | Tax preparation services | 22.2K | 1.9% | 6 | | Sep 2026 | Tax preparation services | 22.2K | 1.9% | 6 | ## How is TaxSlayer measured? Brandwave collects information about searches that people make online using TaxSlayer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “taxslayer” ## Which tax preparation software compete with TaxSlayer? - [TurboTax](/demand/us/brands/turbotax): Head-to-head: /demand/us/compare/taxslayer-vs-turbotax - [H&R Block](/demand/us/brands/hr-block): Head-to-head: /demand/us/compare/hr-block-vs-taxslayer - [FreeTaxUSA](/demand/us/brands/freetaxusa): Head-to-head: /demand/us/compare/freetaxusa-vs-taxslayer - [TaxAct](/demand/us/brands/taxact): Head-to-head: /demand/us/compare/taxact-vs-taxslayer ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TaxSlayer: search popularity in United States". https://gobrandwave.com/demand/us/brands/taxslayer This page is also available as HTML at https://gobrandwave.com/demand/us/brands/taxslayer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.