--- title: "Tandy Leather: search popularity in the United States" description: "Tandy Leather sells leather, tools and kits for leatherwork. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/tandy-leather" publisher: "Brandwave" --- # Tandy Leather: search popularity in the United States Tandy Leather sells leather, tools and kits for leatherwork. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tandy Leather - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among leathercraft suppliers**: 63.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Leathercraft suppliers | 1 | 63.3% | 60.5K | - [Leathercraft suppliers](/demand/us/categories/us-leathercraft-suppliers) ## Top leathercraft suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions, Tandy Leather was mentioned in two out of three: in two of the three ChatGPT answers. Tandy Leather is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Weaver Leather Supply | 1st | 3 of 3 | 3 of 3 | | Rocky Mountain Leather Supply | 2nd | 2 of 3 | 2 of 3 | | Wickett & Craig | 2nd | 2 of 3 | 2 of 3 | | Tandy Leather | 4th | 2 of 3 | 2 of 3 | | Springfield Leather | 5th | 2 of 3 | 2 of 3 | | Buckleguy | Not ranked | 0 of 3 | 0 of 3 | | Maverick Leather Company | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about leathercraft suppliers - Asked ChatGPT "Where's the best place to buy leather for leatherworking?": 1. Wickett & Craig, 2. Weaver Leather Supply, 3. Tandy Leather - Asked ChatGPT "What leathercraft tools should a beginner buy, and where?": 1. Weaver Leather Supply, 2. Rocky Mountain Leather Supply, 3. Tandy Leather, 4. Springfield Leather - Asked ChatGPT "Which leather suppliers sell good vegetable tanned leather online?": 1. Rocky Mountain Leather Supply, 2. Wickett & Craig, 3. Weaver Leather Supply, 4. Springfield Leather Not named in any answer: Buckleguy and Maverick Leather Company. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How has branded search demand for Tandy Leather changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tandy Leather in the United States fell from 74K to 60.5K. - Across the 12 months ending September 2026, Tandy Leather’s share of searches among leathercraft suppliers in the United States decreased from 70.5% to 63.3%. - Across the 12 months ending September 2026, Tandy Leather’s share of searches among leathercraft suppliers in the United States peaked at 70.8% in November 2025 and was lowest at 61.2% in June 2026. ## How did search popularity change for United States leathercraft suppliers in September 2026? - In September 2026, Buckleguy gained share of searches among leathercraft suppliers in the United States, from 8.5% to 10.4%. - In September 2026, Springfield Leather gained share of searches among leathercraft suppliers in the United States, from 4.6% to 5.6%. - In September 2026, Weaver Leather Supply lost share of searches among leathercraft suppliers in the United States, from 15.5% to 12.7%. - Estimated monthly branded searches for Maverick Leather Company in the United States rose 22% over 12 measured months, from 590 to 720 in September 2026. - Estimated monthly branded searches for Tandy Leather in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Leathercraft suppliers | 74K | 70.5% | 1 | | Nov 2025 | Leathercraft suppliers | 90.5K | 70.8% | 1 | | Dec 2025 | Leathercraft suppliers | 90.5K | 69.8% | 1 | | Jan 2026 | Leathercraft suppliers | 90.5K | 69.7% | 1 | | Feb 2026 | Leathercraft suppliers | 74K | 69.6% | 1 | | Mar 2026 | Leathercraft suppliers | 74K | 67.8% | 1 | | Apr 2026 | Leathercraft suppliers | 60.5K | 65.3% | 1 | | May 2026 | Leathercraft suppliers | 60.5K | 66% | 1 | | Jun 2026 | Leathercraft suppliers | 49.5K | 61.2% | 1 | | Jul 2026 | Leathercraft suppliers | 60.5K | 66% | 1 | | Aug 2026 | Leathercraft suppliers | 60.5K | 63.4% | 1 | | Sep 2026 | Leathercraft suppliers | 60.5K | 63.3% | 1 | ## How are Tandy Leather’s branded searches counted? Brandwave collects information about searches that people make online using Tandy Leather’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tandy leather” ## Which leathercraft suppliers compete with Tandy Leather? - [Weaver Leather Supply](/demand/us/brands/weaver-leather-supply): Head-to-head: /demand/us/compare/tandy-leather-vs-weaver-leather-supply - [Buckleguy](/demand/us/brands/buckleguy): Head-to-head: /demand/us/compare/buckleguy-vs-tandy-leather - [Rocky Mountain Leather Supply](/demand/us/brands/rocky-mountain-leather-supply): Head-to-head: /demand/us/compare/rocky-mountain-leather-supply-vs-tandy-leather - [Springfield Leather](/demand/us/brands/springfield-leather): Head-to-head: /demand/us/compare/springfield-leather-vs-tandy-leather - [Wickett & Craig](/demand/us/brands/wickett-and-craig): Head-to-head: /demand/us/compare/tandy-leather-vs-wickett-and-craig - [Maverick Leather Company](/demand/us/brands/maverick-leather) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tandy Leather: search popularity in the United States". https://gobrandwave.com/demand/us/brands/tandy-leather This page is also available as HTML at https://gobrandwave.com/demand/us/brands/tandy-leather. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.