---
title: "T-Mobile: search popularity in the United States"
description: "T-Mobile is a phone carrier that also sells home internet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/t-mobile"
publisher: "Brandwave"
---

# T-Mobile: search popularity in the United States

T-Mobile is a phone carrier that also sells home internet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: T-Mobile
- **Owned by**: T-Mobile
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among wireless carriers**: 39.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wireless carriers | 1 | 39.6% | 9.1M |

- [Wireless carriers in the US](/demand/us/categories/us-wireless-carriers)

## How has branded search demand for T-Mobile changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for T-Mobile in the United States fell from 11.1M to 9.1M.
- Across the 12 months ending September 2026, T-Mobile’s share of searches among wireless carriers in the United States decreased from 43.8% to 39.6%.
- Across the 12 months ending September 2026, T-Mobile’s share of searches among wireless carriers in the United States peaked at 43.9% in June 2026 and was lowest at 37.5% in January 2026.

## How did search popularity change for United States wireless carriers in September 2026?

- In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches.
- In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%.
- In September 2026, T-Mobile lost share of searches among wireless carriers in the United States, from 41.3% to 39.6%.
- In September 2026, Verizon lost share of searches among wireless carriers in the United States, from 27.6% to 26.5%.
- In September 2026, Mint Mobile lost share of searches among wireless carriers in the United States, from 3.7% to 2.9%.
- Estimated monthly branded searches for Visible in the United States rose 173.1% over 12 measured months, from 27.1K to 74K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wireless carriers | 11.1M | 43.8% | 1 |
| Nov 2025 | Wireless carriers | 11.1M | 43.8% | 1 |
| Dec 2025 | Wireless carriers | 11.1M | 41.6% | 1 |
| Jan 2026 | Wireless carriers | 9.1M | 37.5% | 1 |
| Feb 2026 | Wireless carriers | 7.5M | 39.1% | 1 |
| Mar 2026 | Wireless carriers | 9.1M | 43.6% | 1 |
| Apr 2026 | Wireless carriers | 7.5M | 38.9% | 1 |
| May 2026 | Wireless carriers | 7.5M | 39% | 1 |
| Jun 2026 | Wireless carriers | 9.1M | 43.9% | 1 |
| Jul 2026 | Wireless carriers | 9.1M | 43.5% | 1 |
| Aug 2026 | Wireless carriers | 9.1M | 41.3% | 1 |
| Sep 2026 | Wireless carriers | 9.1M | 39.6% | 1 |

## How are T-Mobile’s branded searches counted?

Brandwave collects information about searches that people make online using T-Mobile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “t-mobile”

## Which wireless carriers compete with T-Mobile?

- [Verizon](/demand/us/brands/verizon): Head-to-head: /demand/us/compare/t-mobile-vs-verizon
- [AT&T](/demand/us/brands/att): Head-to-head: /demand/us/compare/att-vs-t-mobile
- [Cricket Wireless](/demand/us/brands/cricket-wireless): Head-to-head: /demand/us/compare/cricket-wireless-vs-t-mobile
- [Mint Mobile](/demand/us/brands/mint-mobile): Head-to-head: /demand/us/compare/mint-mobile-vs-t-mobile
- [Xfinity](/demand/us/brands/xfinity): Head-to-head: /demand/us/compare/t-mobile-vs-xfinity
- [Spectrum](/demand/us/brands/spectrum-internet)
- [Google Fi](/demand/us/brands/google-fi)
- [Visible](/demand/us/brands/visible-wireless)

## Who owns T-Mobile?

T-Mobile is owned by T-Mobile. Brandwave also tracks Mint Mobile, Metro by T-Mobile, T-Mobile Home Internet and T-Mobile Prepaid, owned by the same company, in the United States.

- [T-Mobile](/demand/us/companies/t-mobile): Owns 5 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns T-Mobile?

T-Mobile is owned by T-Mobile. Brandwave also tracks Mint Mobile, Metro by T-Mobile, T-Mobile Home Internet and T-Mobile Prepaid, owned by the same company, in the United States.

## Cite this page

Brandwave. "T-Mobile: search popularity in the United States". https://gobrandwave.com/demand/us/brands/t-mobile

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/t-mobile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.