--- title: "Sub-Zero: search popularity in the United States" description: "An American maker of built-in refrigerators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/sub-zero" publisher: "Brandwave" --- # Sub-Zero: search popularity in the United States An American maker of built-in refrigerators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sub-Zero - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among refrigerator brands**: 5.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Refrigerator brands | 8 | 5.6% | 33.1K | - [Refrigerator brands](/demand/us/categories/us-refrigerator-brands) ## Top refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sub-Zero did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GE Appliances | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Whirlpool | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Café | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Frigidaire | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sub-Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viking | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refrigerator brands - Asked ChatGPT "Which refrigerator should I buy?": 1. Bosch, 2. GE Appliances, 3. LG - Asked ChatGPT "What are the most reliable refrigerator brands?": 1. Whirlpool, 2. GE Appliances, 3. Bosch, 4. LG, 5. Frigidaire - Asked ChatGPT "What is the best French door refrigerator?": 1. Café, 2. Bosch, 3. GE Appliances, 4. Frigidaire, 5. Samsung - Searched Google, AI Overview "refrigerator": named none of the brands we track - Searched Google, AI Overview "french door refrigerator": 1. Samsung, 2. LG, 3. GE Appliances, 4. Frigidaire Not named in any answer: KitchenAid, Sub-Zero, Hisense, Maytag, Thermador, Smeg, Viking and Miele. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Sub-Zero changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sub-Zero in the United States fell from 40.5K to 33.1K. - Across the 12 months ending September 2026, Sub-Zero’s share of searches among refrigerator brands in the United States peaked at 7.1% in February 2026 and was lowest at 4.5% in July 2026. ## How did search popularity change for United States refrigerator brands in September 2026? - In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%. - In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%. - In September 2026, Hisense gained share of searches among refrigerator brands in the United States, from 2.5% to 3.1%. - In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%. - LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026. - Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Refrigerator brands | 40.5K | 5.5% | 8 | | Nov 2025 | Refrigerator brands | 49.5K | 6.7% | 8 | | Dec 2025 | Refrigerator brands | 40.5K | 6.5% | 8 | | Jan 2026 | Refrigerator brands | 40.5K | 6.5% | 8 | | Feb 2026 | Refrigerator brands | 40.5K | 7.1% | 8 | | Mar 2026 | Refrigerator brands | 40.5K | 6.3% | 8 | | Apr 2026 | Refrigerator brands | 40.5K | 6.4% | 8 | | May 2026 | Refrigerator brands | 40.5K | 6.5% | 8 | | Jun 2026 | Refrigerator brands | 40.5K | 5.7% | 8 | | Jul 2026 | Refrigerator brands | 33.1K | 4.5% | 8 | | Aug 2026 | Refrigerator brands | 40.5K | 5.7% | 8 | | Sep 2026 | Refrigerator brands | 33.1K | 5.6% | 8 | ## How are Sub-Zero’s branded searches counted? Brandwave collects information about searches that people make online using Sub-Zero’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sub zero refrigerator” ## Which refrigerator brands compete with Sub-Zero? - [Whirlpool](/demand/us/brands/whirlpool) - [Frigidaire](/demand/us/brands/frigidaire) - [LG](/demand/us/brands/lg) - [Samsung](/demand/us/brands/samsung) - [GE Appliances](/demand/us/brands/ge-appliances): Head-to-head: /demand/us/compare/ge-appliances-vs-sub-zero - [Bosch](/demand/us/brands/bosch): Head-to-head: /demand/us/compare/bosch-vs-sub-zero - [KitchenAid](/demand/us/brands/kitchenaid): Head-to-head: /demand/us/compare/kitchenaid-vs-sub-zero - [Hisense](/demand/us/brands/hisense): Head-to-head: /demand/us/compare/hisense-vs-sub-zero - [Maytag](/demand/us/brands/maytag): Head-to-head: /demand/us/compare/maytag-vs-sub-zero - [Café](/demand/us/brands/cafe-appliances) - [Thermador](/demand/us/brands/thermador) - [Smeg](/demand/us/brands/smeg) - [Viking](/demand/us/brands/viking-range) - [Miele](/demand/us/brands/miele) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sub-Zero: search popularity in the United States". https://gobrandwave.com/demand/us/brands/sub-zero This page is also available as HTML at https://gobrandwave.com/demand/us/brands/sub-zero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.