---
title: "State Farm: search popularity in United States"
description: "State Farm is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/state-farm"
publisher: "Brandwave"
---

# State Farm: search popularity in United States

State Farm is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: State Farm
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among home insurance brands**: 60.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home insurance brands | 1 | 60.4% | 1.7M |

- [Home insurance brands](/demand/us/categories/us-home-insurance-brands)

## How has branded search demand for State Farm changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for State Farm in United States held steady at 1.7M.
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among home insurance brands in United States decreased from 63.5% to 60.4%.
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among home insurance brands in United States peaked at 66.4% in November 2025 and was lowest at 58.7% in February 2026.

## How did search popularity change for United States home insurance brands in September 2026?

- In September 2026, Allstate overtook Lemonade to rank 3rd among home insurance brands in United States, with 8.5% estimated Share of Search.
- In September 2026, Liberty Mutual gained estimated Share of Search among home insurance brands in United States, from 20.7% to 23.3%.
- In September 2026, State Farm lost estimated Share of Search among home insurance brands in United States, from 64% to 60.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home insurance brands | 1.7M | 63.5% | 1 |
| Nov 2025 | Home insurance brands | 1.7M | 66.4% | 1 |
| Dec 2025 | Home insurance brands | 1.7M | 65.9% | 1 |
| Jan 2026 | Home insurance brands | 1.8M | 62.7% | 1 |
| Feb 2026 | Home insurance brands | 1.7M | 58.7% | 1 |
| Mar 2026 | Home insurance brands | 2.1M | 66.3% | 1 |
| Apr 2026 | Home insurance brands | 1.8M | 63.2% | 1 |
| May 2026 | Home insurance brands | 1.7M | 61.8% | 1 |
| Jun 2026 | Home insurance brands | 1.7M | 61.1% | 1 |
| Jul 2026 | Home insurance brands | 1.7M | 60.5% | 1 |
| Aug 2026 | Home insurance brands | 2.1M | 64% | 1 |
| Sep 2026 | Home insurance brands | 1.7M | 60.4% | 1 |

## How is State Farm measured?

Brandwave collects information about searches that people make online using State Farm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “state farm”
- “state farm insurance”

## Which home insurance brands compete with State Farm?

- [Liberty Mutual](/demand/us/brands/liberty-mutual): Head-to-head: /demand/us/compare/liberty-mutual-vs-state-farm
- [Allstate](/demand/us/brands/allstate): Head-to-head: /demand/us/compare/allstate-vs-state-farm
- [Lemonade](/demand/us/brands/lemonade): Head-to-head: /demand/us/compare/lemonade-vs-state-farm

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "State Farm: search popularity in United States". https://gobrandwave.com/demand/us/brands/state-farm

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/state-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.