--- title: "State Employees' Credit Union: search popularity in the United States" description: "State Employees' Credit Union is a credit union for state employees and their families. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/state-employees-credit-union" publisher: "Brandwave" --- # State Employees' Credit Union: search popularity in the United States State Employees' Credit Union is a credit union for state employees and their families. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: State Employees' Credit Union - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among credit unions**: 7.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Credit unions | 2 | 7.8% | 450K | - [Credit unions in the US](/demand/us/categories/us-credit-unions) ## Top credit unions in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, State Employees' Credit Union did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Alliant Credit Union | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Navy Federal Credit Union | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | PenFed Credit Union | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Quorum Federal Credit Union | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Consumers Credit Union | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | SchoolsFirst Federal Credit Union | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | First Tech Federal Credit Union | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | State Employees' Credit Union | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | BECU | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Suncoast Credit Union | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Golden 1 Credit Union | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about credit unions - Asked ChatGPT "Which credit union should I join in the US?": 1. Alliant Credit Union, 2. Navy Federal Credit Union, 3. PenFed Credit Union, 4. First Tech Federal Credit Union - Asked ChatGPT "What are the best credit unions in the US?": 1. Alliant Credit Union, 2. Navy Federal Credit Union, 3. PenFed Credit Union, 4. SchoolsFirst Federal Credit Union, 5. Consumers Credit Union, 6. First Tech Federal Credit Union - Asked ChatGPT "Which US credit union has the best savings and loan rates?": 1. Alliant Credit Union, 2. Quorum Federal Credit Union, 3. Navy Federal Credit Union, 4. PenFed Credit Union - Searched Google, AI Overview "best credit unions": 1. Alliant Credit Union, 2. Navy Federal Credit Union, 3. PenFed Credit Union, 4. Quorum Federal Credit Union, 5. Consumers Credit Union Not named in any answer: State Employees' Credit Union, BECU, Suncoast Credit Union and Golden 1 Credit Union. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for State Employees' Credit Union changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for State Employees' Credit Union in the United States held steady at 450K. - Across the 12 months ending September 2026, State Employees' Credit Union’s share of searches among credit unions in the United States increased from 6.7% to 7.8%. - Across the 12 months ending September 2026, State Employees' Credit Union’s share of searches among credit unions in the United States peaked at 11.2% in June 2026 and was lowest at 6.7% in October 2025. - Across the 12 months ending September 2026, State Employees' Credit Union rose from 3rd to 2nd among credit unions in the United States. ## How did search popularity change for United States credit unions in September 2026? - In September 2026, Navy Federal Credit Union gained share of searches among credit unions in the United States, from 63% to 64.6%. - In September 2026, BECU lost share of searches among credit unions in the United States, from 7.6% to 6.4%. - In September 2026, PenFed Credit Union lost share of searches among credit unions in the United States, from 4.1% to 3.5%. - In September 2026, State Employees' Credit Union rose from 3rd to 2nd among credit unions in the United States. - Estimated monthly branded searches for SchoolsFirst Federal Credit Union in the United States rose 22.4% over 12 measured months, from 246K to 301K in September 2026. - Estimated monthly branded searches for Quorum Federal Credit Union in the United States rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Credit unions | 450K | 6.7% | 3 | | Nov 2025 | Credit unions | 450K | 7.8% | 2 | | Dec 2025 | Credit unions | 550K | 9.1% | 2 | | Jan 2026 | Credit unions | 450K | 7.5% | 3 | | Feb 2026 | Credit unions | 450K | 7.7% | 2 | | Mar 2026 | Credit unions | 450K | 7.4% | 3 | | Apr 2026 | Credit unions | 450K | 7.5% | 3 | | May 2026 | Credit unions | 450K | 7.8% | 2 | | Jun 2026 | Credit unions | 673K | 11.2% | 2 | | Jul 2026 | Credit unions | 450K | 7.7% | 2 | | Aug 2026 | Credit unions | 450K | 7.6% | 3 | | Sep 2026 | Credit unions | 450K | 7.8% | 2 | ## How are State Employees' Credit Union’s branded searches counted? Brandwave collects information about searches that people make online using State Employees' Credit Union’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “state employees credit union” ## Which credit unions compete with State Employees' Credit Union? - [Navy Federal Credit Union](/demand/us/brands/navy-federal): Head-to-head: /demand/us/compare/navy-federal-vs-state-employees-credit-union - [BECU](/demand/us/brands/becu): Head-to-head: /demand/us/compare/becu-vs-state-employees-credit-union - [Suncoast Credit Union](/demand/us/brands/suncoast-credit-union): Head-to-head: /demand/us/compare/state-employees-credit-union-vs-suncoast-credit-union - [SchoolsFirst Federal Credit Union](/demand/us/brands/schoolsfirst-fcu): Head-to-head: /demand/us/compare/schoolsfirst-fcu-vs-state-employees-credit-union - [PenFed Credit Union](/demand/us/brands/penfed): Head-to-head: /demand/us/compare/penfed-vs-state-employees-credit-union - [Consumers Credit Union](/demand/us/brands/consumers-credit-union) - [Alliant Credit Union](/demand/us/brands/alliant-credit-union) - [Golden 1 Credit Union](/demand/us/brands/golden-1) - [First Tech Federal Credit Union](/demand/us/brands/first-tech-fcu) - [Quorum Federal Credit Union](/demand/us/brands/quorum-fcu) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "State Employees' Credit Union: search popularity in the United States". https://gobrandwave.com/demand/us/brands/state-employees-credit-union This page is also available as HTML at https://gobrandwave.com/demand/us/brands/state-employees-credit-union. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.