---
title: "Stash: search popularity in United States"
description: "Stash is an investing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/stash"
publisher: "Brandwave"
---

# Stash: search popularity in United States

Stash is an investing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stash
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among robo advisors**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Robo advisors | 4 | 1.7% | 4.5K |

- [Robo advisors](/demand/us/categories/us-robo-advisors)

## How has branded search demand for Stash changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Stash in United States fell from 5.4K to 4.5K.
- Across the 12 months ending September 2026, Stash’s estimated Share of Search among robo advisors in United States held steady, from 1.9% to 1.7%.

## How did search popularity change for United States robo advisors in September 2026?

- Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
- Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
- Estimated monthly branded searches for Stash in United States fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Robo advisors | 5.4K | 1.9% | 4 |
| Nov 2025 | Robo advisors | 5.4K | 2.3% | 4 |
| Dec 2025 | Robo advisors | 5.4K | 2% | 4 |
| Jan 2026 | Robo advisors | 5.7K | 1.5% | 4 |
| Feb 2026 | Robo advisors | 6K | 1.7% | 4 |
| Mar 2026 | Robo advisors | 5.7K | 1.5% | 4 |
| Apr 2026 | Robo advisors | 5.7K | 1.6% | 4 |
| May 2026 | Robo advisors | 5.4K | 2% | 4 |
| Jun 2026 | Robo advisors | 5.4K | 2% | 4 |
| Jul 2026 | Robo advisors | 5.4K | 2.3% | 4 |
| Aug 2026 | Robo advisors | 5.4K | 2.1% | 4 |
| Sep 2026 | Robo advisors | 4.5K | 1.7% | 4 |

## How is Stash measured?

Brandwave collects information about searches that people make online using Stash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stash app”
- “stash investment”

## Which robo advisors compete with Stash?

- [Wealthfront](/demand/us/brands/wealthfront): Head-to-head: /demand/us/compare/stash-vs-wealthfront
- [Betterment](/demand/us/brands/betterment): Head-to-head: /demand/us/compare/betterment-vs-stash
- [M1 Finance](/demand/us/brands/m1-finance): Head-to-head: /demand/us/compare/m1-finance-vs-stash

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stash: search popularity in United States". https://gobrandwave.com/demand/us/brands/stash

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/stash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.