---
title: "Stanley: search popularity in the United States"
description: "Stanley offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/stanley"
publisher: "Brandwave"
---

# Stanley: search popularity in the United States

Stanley offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stanley
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among water bottle brands**: 3.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Water bottle brands | 5 | 3.3% | 67.1K |
| Cooler brands | 6 | 3.1% | 18.1K |

- [Water bottle brands](/demand/us/categories/us-water-bottle-brands)
- [Cooler brands](/demand/us/categories/us-cooler-brands)

## Top water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stanley is the fifth most recommended of the 13.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hydro Flask | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Owala | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| YETI | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Nalgene | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Stanley | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Klean Kanteen | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| CamelBak | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| BrüMate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Simple Modern | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Contigo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Thermos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Zojirushi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LARQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about water bottle brands

- Asked ChatGPT "Which water bottle should I buy?": 1. Owala, 2. Hydro Flask, 3. Nalgene
- Asked ChatGPT "What are the best water bottle brands?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Stanley, 5. Nalgene, 6. Klean Kanteen, 7. CamelBak
- Asked ChatGPT "What is the best insulated water bottle?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Stanley
- Searched Google, AI Overview "water bottle": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Nalgene
- Searched Google, AI Overview "best water bottle": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Nalgene, 5. Stanley

Not named in any answer: BrüMate, Simple Modern, Contigo, Thermos, Zojirushi and LARQ.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Stanley changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Stanley in the United States fell from 120K to 85.2K.
- Across the 12 months ending September 2026, Stanley’s share of searches among water bottle brands in the United States decreased from 5.2% to 3.3%.
- Across the 12 months ending September 2026, Stanley’s share of searches among water bottle brands in the United States peaked at 5.3% in December 2025 and was lowest at 3.3% in September 2026.
- Across the 12 months ending September 2026, Stanley fell from 4th to 5th among water bottle brands in the United States.
- Across the 12 months ending September 2026, Stanley’s share of searches among cooler brands in the United States peaked at 6.5% in April 2026 and was lowest at 2.8% in October 2025.
- Across the 12 months ending September 2026, Stanley rose from 9th to 6th among cooler brands in the United States.

## How did search popularity change for United States water bottle brands in September 2026?

- In September 2026, BrüMate gained share of searches among water bottle brands in the United States, from 10.1% to 14.7%.
- In September 2026, Owala lost share of searches among water bottle brands in the United States, from 61.7% to 59.7%.
- In September 2026, Simple Modern lost share of searches among water bottle brands in the United States, from 3.7% to 2.4%.
- In September 2026, Stanley lost share of searches among water bottle brands in the United States, from 3.8% to 3.3%.
- In September 2026, YETI rose from 6th to 4th among water bottle brands in the United States.
- Estimated monthly branded searches for Zojirushi in the United States rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

## How did search popularity change for United States cooler brands in September 2026?

- In September 2026, Igloo overtook RTIC to rank 2nd among cooler brands in the United States, with 19% of the searches.
- In September 2026, YETI gained share of searches among cooler brands in the United States, from 40.2% to 42.5%.
- In September 2026, RTIC lost share of searches among cooler brands in the United States, from 22% to 19%.
- In September 2026, Coleman lost share of searches among cooler brands in the United States, from 4.4% to 3.8%.
- Engel’s share of searches among cooler brands in the United States has gained ground for 3 months in a row, from 3.3% to 4.7% in September 2026.
- Estimated monthly branded searches for Dometic in the United States rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Water bottle brands | 108K | 5.2% | 4 |
| Nov 2025 | Water bottle brands | 118K | 4.1% | 4 |
| Dec 2025 | Water bottle brands | 143K | 5.3% | 5 |
| Jan 2026 | Water bottle brands | 88K | 4.3% | 5 |
| Feb 2026 | Water bottle brands | 64.6K | 3.8% | 5 |
| Mar 2026 | Water bottle brands | 72K | 3.5% | 5 |
| Apr 2026 | Water bottle brands | 72K | 3.6% | 5 |
| May 2026 | Water bottle brands | 81K | 4.5% | 5 |
| Jun 2026 | Water bottle brands | 73K | 4% | 5 |
| Jul 2026 | Water bottle brands | 88K | 3.5% | 6 |
| Aug 2026 | Water bottle brands | 93K | 3.8% | 4 |
| Sep 2026 | Water bottle brands | 67.1K | 3.3% | 5 |
| Oct 2025 | Cooler brands | 12.1K | 2.8% | 9 |
| Nov 2025 | Cooler brands | 18.1K | 3.6% | 5 |
| Dec 2025 | Cooler brands | 27.1K | 4.7% | 4 |
| Jan 2026 | Cooler brands | 18.1K | 5% | 4 |
| Feb 2026 | Cooler brands | 14.8K | 4.5% | 5 |
| Mar 2026 | Cooler brands | 27.1K | 4.7% | 4 |
| Apr 2026 | Cooler brands | 40.5K | 6.5% | 4 |
| May 2026 | Cooler brands | 49.5K | 5.7% | 4 |
| Jun 2026 | Cooler brands | 40.5K | 4% | 5 |
| Jul 2026 | Cooler brands | 33.1K | 3.6% | 6 |
| Aug 2026 | Cooler brands | 22.2K | 3% | 6 |
| Sep 2026 | Cooler brands | 18.1K | 3.1% | 6 |

## How are Stanley’s branded searches counted?

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stanley cooler”
- “stanley quencher”
- “stanley tumbler”
- “stanley water bottle”

## Which water bottle brands compete with Stanley?

- [Owala](/demand/us/brands/owala)
- [BrüMate](/demand/us/brands/brumate): Head-to-head: /demand/us/compare/brumate-vs-stanley
- [Hydro Flask](/demand/us/brands/hydro-flask): Head-to-head: /demand/us/compare/hydro-flask-vs-stanley
- [YETI](/demand/us/brands/yeti): Head-to-head: /demand/us/compare/stanley-vs-yeti
- [Simple Modern](/demand/us/brands/simple-modern): Head-to-head: /demand/us/compare/simple-modern-vs-stanley
- [CamelBak](/demand/us/brands/camelbak): Head-to-head: /demand/us/compare/camelbak-vs-stanley
- [Nalgene](/demand/us/brands/nalgene)
- [Klean Kanteen](/demand/us/brands/klean-kanteen)
- [Contigo](/demand/us/brands/contigo)
- [Thermos](/demand/us/brands/thermos)
- [Zojirushi](/demand/us/brands/zojirushi)
- [LARQ](/demand/us/brands/larq)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stanley: search popularity in the United States". https://gobrandwave.com/demand/us/brands/stanley

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/stanley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.