---
title: "Spot & Tango: search popularity in the United States"
description: "A pet food brand offering fresh meals and UnKibble dog food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/spot-and-tango"
publisher: "Brandwave"
---

# Spot & Tango: search popularity in the United States

A pet food brand offering fresh meals and UnKibble dog food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Spot & Tango
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among dog food brands**: 6.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dog food brands | 7 | 6.5% | 40.5K |

- [Dog food brands](/demand/us/categories/us-dog-food-brands)

## Top dog food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spot & Tango did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Purina | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hill's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Royal Canin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pedigree | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| The Farmer's Dog | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Open Farm | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Blue Buffalo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ollie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Spot & Tango | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Orijen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Acana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Stella & Chewy’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Merrick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Taste of the Wild | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Farmina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dog food brands

- Asked ChatGPT "Which dog food should I buy?": 1. Purina, 2. Hill's, 3. Royal Canin
- Asked ChatGPT "What are the best dog food brands?": 1. Purina, 2. Hill's, 3. Royal Canin
- Asked ChatGPT "What is the healthiest dog food?": 1. Hill's, 2. Purina, 3. Royal Canin
- Searched Google, AI Overview "dog food": 1. Purina, 2. Pedigree, 3. The Farmer's Dog
- Searched Google, AI Overview "best dog food": 1. Royal Canin, 2. Purina, 3. Open Farm

Not named in any answer: Blue Buffalo, Ollie, Spot & Tango, Orijen, Acana, Stella & Chewy’s, Merrick, Taste of the Wild and Farmina.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Spot & Tango changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Spot & Tango in the United States rose from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Spot & Tango’s share of searches among dog food brands in the United States increased from 4.5% to 6.5%.
- Across the 12 months ending September 2026, Spot & Tango’s share of searches among dog food brands in the United States peaked at 6.9% in March 2026 and was lowest at 3.7% in December 2025.

## How did search popularity change for United States dog food brands in September 2026?

- In September 2026, Open Farm overtook Royal Canin and Blue Buffalo to rank 3rd among dog food brands in the United States, with 9.7% of the searches.
- In September 2026, Hill's gained share of searches among dog food brands in the United States, from 4.6% to 5.3%.
- In September 2026, Pedigree gained share of searches among dog food brands in the United States, from 3.8% to 4.4%.
- In September 2026, Purina lost share of searches among dog food brands in the United States, from 22.8% to 21.7%.
- In September 2026, The Farmer's Dog lost share of searches among dog food brands in the United States, from 15.2% to 14.5%.
- In September 2026, Royal Canin lost share of searches among dog food brands in the United States, from 10.2% to 9.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dog food brands | 33.1K | 4.5% | 7 |
| Nov 2025 | Dog food brands | 33.1K | 4.5% | 7 |
| Dec 2025 | Dog food brands | 27.1K | 3.7% | 9 |
| Jan 2026 | Dog food brands | 49.5K | 6.2% | 7 |
| Feb 2026 | Dog food brands | 40.5K | 6.1% | 7 |
| Mar 2026 | Dog food brands | 49.5K | 6.9% | 7 |
| Apr 2026 | Dog food brands | 49.5K | 6.7% | 8 |
| May 2026 | Dog food brands | 40.5K | 5.5% | 8 |
| Jun 2026 | Dog food brands | 40.5K | 6% | 7 |
| Jul 2026 | Dog food brands | 40.5K | 6% | 7 |
| Aug 2026 | Dog food brands | 49.5K | 6.9% | 7 |
| Sep 2026 | Dog food brands | 40.5K | 6.5% | 7 |

## How are Spot & Tango’s branded searches counted?

Brandwave collects information about searches that people make online using Spot & Tango’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spot and tango”

## Which dog food brands compete with Spot & Tango?

- [Purina](/demand/us/brands/purina)
- [The Farmer's Dog](/demand/us/brands/the-farmers-dog)
- [Open Farm](/demand/us/brands/open-farm)
- [Royal Canin](/demand/us/brands/royal-canin): Head-to-head: /demand/us/compare/royal-canin-vs-spot-and-tango
- [Blue Buffalo](/demand/us/brands/blue-buffalo): Head-to-head: /demand/us/compare/blue-buffalo-vs-spot-and-tango
- [Ollie](/demand/us/brands/ollie): Head-to-head: /demand/us/compare/ollie-vs-spot-and-tango
- [Hill's](/demand/us/brands/hills): Head-to-head: /demand/us/compare/hills-vs-spot-and-tango
- [Pedigree](/demand/us/brands/pedigree): Head-to-head: /demand/us/compare/pedigree-vs-spot-and-tango
- [Orijen](/demand/us/brands/orijen)
- [Acana](/demand/us/brands/acana)
- [Stella & Chewy’s](/demand/us/brands/stella-and-chewys)
- [Merrick](/demand/us/brands/merrick)
- [Taste of the Wild](/demand/us/brands/taste-of-the-wild)
- [Farmina](/demand/us/brands/farmina)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Spot & Tango: search popularity in the United States". https://gobrandwave.com/demand/us/brands/spot-and-tango

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/spot-and-tango. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.