--- title: "Spectrum: search popularity in the United States" description: "Spectrum sells cable internet, TV and mobile plans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/spectrum-internet" publisher: "Brandwave" --- # Spectrum: search popularity in the United States Spectrum sells cable internet, TV and mobile plans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Spectrum - **Owned by**: Charter Communications - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among wireless carriers**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wireless carriers | 7 | 1.6% | 368K | | Internet providers | 3 | 12.7% | 550K | | TV providers | 2 | 18.6% | 301K | - [Wireless carriers in the US](/demand/us/categories/us-wireless-carriers) - [Internet providers](/demand/us/categories/us-internet-providers) - [TV providers in the US](/demand/us/categories/us-tv-providers) ## Top wireless carriers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spectrum was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Spectrum is the ninth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Verizon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | T-Mobile | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AT&T | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Visible | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Mint Mobile | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Cricket Wireless | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Xfinity | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Google Fi | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Spectrum | 9th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about wireless carriers - Asked ChatGPT "What's the best cell phone carrier in the US?": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Visible, 5. Mint Mobile, 6. Cricket Wireless - Asked ChatGPT "Which US phone carrier has the best coverage?": 1. Verizon, 2. AT&T, 3. T-Mobile - Asked ChatGPT "What are the main cell phone carriers in the US?": 1. Verizon, 2. AT&T, 3. T-Mobile, 4. Visible, 5. Mint Mobile, 6. Cricket Wireless, 7. Google Fi - Searched Google, AI Overview "cell phone carriers": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Mint Mobile, 5. Visible, 6. Cricket Wireless, 7. Xfinity, 8. Spectrum - Searched Google, AI Overview "wireless carrier": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Cricket Wireless, 5. Visible, 6. Mint Mobile Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How has branded search demand for Spectrum changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Spectrum in the United States fell from 1.3M to 1.2M. - Across the 12 months ending September 2026, Spectrum’s share of searches among wireless carriers in the United States held steady, from 1.5% to 1.6%. - Across the 12 months ending September 2026, Spectrum’s share of searches among internet providers in the United States decreased from 13.6% to 12.7%. - Across the 12 months ending September 2026, Spectrum’s share of searches among internet providers in the United States peaked at 13.6% in October 2025 and was lowest at 10.7% in June 2026. - Across the 12 months ending September 2026, Spectrum’s share of searches among TV providers in the United States peaked at 18.7% in October 2025 and was lowest at 13.3% in February 2026. ## How did search popularity change for United States wireless carriers in September 2026? - In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches. - In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%. - In September 2026, T-Mobile lost share of searches among wireless carriers in the United States, from 41.3% to 39.6%. - In September 2026, Verizon lost share of searches among wireless carriers in the United States, from 27.6% to 26.5%. - In September 2026, Mint Mobile lost share of searches among wireless carriers in the United States, from 3.7% to 2.9%. - Estimated monthly branded searches for Visible in the United States rose 173.1% over 12 measured months, from 27.1K to 74K in September 2026. ## How did search popularity change for United States internet providers in September 2026? - In September 2026, AT&T Fiber gained share of searches among internet providers in the United States, from 13.2% to 17.3%. - In September 2026, Xfinity gained share of searches among internet providers in the United States, from 5.7% to 6.9%. - In September 2026, T-Mobile Home Internet lost share of searches among internet providers in the United States, from 12.8% to 10.4%. - In September 2026, Verizon Fios lost share of searches among internet providers in the United States, from 8.5% to 6.9%. - In September 2026, Google Fiber lost share of searches among internet providers in the United States, from 4.7% to 3.8%. - Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026. ## How did search popularity change for United States TV providers in September 2026? - In September 2026, Spectrum overtook DISH to rank 2nd among TV providers in the United States, with 18.6% of the searches. - In September 2026, DIRECTV lost share of searches among TV providers in the United States, from 66.3% to 61.7%. - In September 2026, DISH lost share of searches among TV providers in the United States, from 18.1% to 16.8%. - In September 2026, Verizon Fios rose from 5th to 4th among TV providers in the United States. - In September 2026, Xfinity fell from 4th to 5th among TV providers in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wireless carriers | 368K | 1.5% | 7 | | Nov 2025 | Wireless carriers | 301K | 1.2% | 8 | | Dec 2025 | Wireless carriers | 301K | 1.1% | 7 | | Jan 2026 | Wireless carriers | 301K | 1.2% | 7 | | Feb 2026 | Wireless carriers | 246K | 1.3% | 7 | | Mar 2026 | Wireless carriers | 301K | 1.4% | 7 | | Apr 2026 | Wireless carriers | 301K | 1.6% | 7 | | May 2026 | Wireless carriers | 301K | 1.6% | 6 | | Jun 2026 | Wireless carriers | 301K | 1.4% | 6 | | Jul 2026 | Wireless carriers | 301K | 1.4% | 6 | | Aug 2026 | Wireless carriers | 301K | 1.4% | 7 | | Sep 2026 | Wireless carriers | 368K | 1.6% | 7 | | Oct 2025 | Internet providers | 550K | 13.6% | 3 | | Nov 2025 | Internet providers | 450K | 11.5% | 4 | | Dec 2025 | Internet providers | 450K | 12.5% | 3 | | Jan 2026 | Internet providers | 550K | 13.6% | 2 | | Feb 2026 | Internet providers | 450K | 12.3% | 2 | | Mar 2026 | Internet providers | 550K | 12.9% | 2 | | Apr 2026 | Internet providers | 450K | 11% | 4 | | May 2026 | Internet providers | 450K | 11% | 4 | | Jun 2026 | Internet providers | 450K | 10.7% | 4 | | Jul 2026 | Internet providers | 550K | 12.8% | 3 | | Aug 2026 | Internet providers | 550K | 12.8% | 3 | | Sep 2026 | Internet providers | 550K | 12.7% | 3 | | Oct 2025 | TV providers | 368K | 18.7% | 2 | | Nov 2025 | TV providers | 301K | 15.8% | 3 | | Dec 2025 | TV providers | 246K | 15.7% | 3 | | Jan 2026 | TV providers | 246K | 13.3% | 3 | | Feb 2026 | TV providers | 201K | 13.3% | 3 | | Mar 2026 | TV providers | 246K | 13.3% | 3 | | Apr 2026 | TV providers | 246K | 15.8% | 3 | | May 2026 | TV providers | 201K | 13.3% | 3 | | Jun 2026 | TV providers | 301K | 16.2% | 2 | | Jul 2026 | TV providers | 246K | 15.8% | 3 | | Aug 2026 | TV providers | 201K | 13.3% | 3 | | Sep 2026 | TV providers | 301K | 18.6% | 2 | ## How are Spectrum’s branded searches counted? Brandwave collects information about searches that people make online using Spectrum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spectrum internet” - “spectrum mobile” - “spectrum tv” ## Which wireless carriers compete with Spectrum? - [T-Mobile](/demand/us/brands/t-mobile) - [Verizon](/demand/us/brands/verizon) - [AT&T](/demand/us/brands/att) - [Cricket Wireless](/demand/us/brands/cricket-wireless): Head-to-head: /demand/us/compare/cricket-wireless-vs-spectrum-internet - [Mint Mobile](/demand/us/brands/mint-mobile): Head-to-head: /demand/us/compare/mint-mobile-vs-spectrum-internet - [Xfinity](/demand/us/brands/xfinity): Head-to-head: /demand/us/compare/spectrum-internet-vs-xfinity - [Google Fi](/demand/us/brands/google-fi): Head-to-head: /demand/us/compare/google-fi-vs-spectrum-internet - [Visible](/demand/us/brands/visible-wireless): Head-to-head: /demand/us/compare/spectrum-internet-vs-visible-wireless ## Who owns Spectrum? Spectrum is owned by Charter Communications. Brandwave does not track any other brands owned by Charter Communications. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Spectrum? Spectrum is owned by Charter Communications. Brandwave does not track any other brands owned by Charter Communications. ## Cite this page Brandwave. "Spectrum: search popularity in the United States". https://gobrandwave.com/demand/us/brands/spectrum-internet This page is also available as HTML at https://gobrandwave.com/demand/us/brands/spectrum-internet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.