---
title: "Smucker's: search popularity in United States"
description: "Smucker's is jam brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/smuckers"
publisher: "Brandwave"
---

# Smucker's: search popularity in United States

Smucker's is jam brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smucker's
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among jam brands**: 55.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jam brands | 1 | 55.4% | 29.5K |

- [Jam brands](/demand/us/categories/us-jam-brands)

## How has branded search demand for Smucker's changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Smucker's in United States fell from 35.5K to 29.5K.
- Across the 12 months ending September 2026, Smucker's’ estimated Share of Search among jam brands in United States peaked at 60.3% in June 2026 and was lowest at 33.2% in December 2025.

## How did search popularity change for United States jam brands in September 2026?

- Estimated monthly branded searches for Bonne Maman in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
- Estimated monthly branded searches for Smucker's in United States fell 16.9% over 12 measured months, from 35.5K to 29.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jam brands | 35.5K | 55.3% | 1 |
| Nov 2025 | Jam brands | 24.1K | 36.3% | 2 |
| Dec 2025 | Jam brands | 25.8K | 33.2% | 2 |
| Jan 2026 | Jam brands | 25.1K | 46.4% | 2 |
| Feb 2026 | Jam brands | 24.1K | 50% | 1 |
| Mar 2026 | Jam brands | 25.1K | 46.7% | 2 |
| Apr 2026 | Jam brands | 24.6K | 46.2% | 2 |
| May 2026 | Jam brands | 29.5K | 55.3% | 1 |
| Jun 2026 | Jam brands | 29.5K | 60.3% | 1 |
| Jul 2026 | Jam brands | 29.5K | 55.7% | 1 |
| Aug 2026 | Jam brands | 29.5K | 55.4% | 1 |
| Sep 2026 | Jam brands | 29.5K | 55.4% | 1 |

## How is Smucker's measured?

Brandwave collects information about searches that people make online using Smucker's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “smucker s”
- “smuckers”
- “smuckers jam”

## Which jam brands compete with Smucker's?

- [Bonne Maman](/demand/us/brands/bonne-maman): Head-to-head: /demand/us/compare/bonne-maman-vs-smuckers
- [St Dalfour](/demand/us/brands/st-dalfour): Head-to-head: /demand/us/compare/smuckers-vs-st-dalfour

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smucker's: search popularity in United States". https://gobrandwave.com/demand/us/brands/smuckers

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/smuckers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.