--- title: "Skullcandy: search popularity in the United States" description: "Skullcandy makes headphones and earbuds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/skullcandy" publisher: "Brandwave" --- # Skullcandy: search popularity in the United States Skullcandy makes headphones and earbuds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Skullcandy - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among headphone brands**: 5.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Headphone brands | 5 | 5.8% | 165K | - [Headphone brands](/demand/us/categories/us-headphone-brands) ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Skullcandy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Soundcore | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Apple AirPods | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Sennheiser | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JLab | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Beats | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Audio-Technica | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | JBL | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Skullcandy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shokz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Raycon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jabra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bowers & Wilkins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about headphone brands - Asked ChatGPT "Which headphones should I buy?": 1. Sony, 2. Bose, 3. Sennheiser - Asked ChatGPT "What are the best headphone brands?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods, 5. Audio-Technica, 6. JBL, 7. Soundcore - Asked ChatGPT "What are the best wireless earbuds?": 1. Sony, 2. Apple AirPods, 3. Bose, 4. Soundcore - Searched Google, AI Overview "headphones": 1. Soundcore, 2. Beats, 3. Bose - Searched Google, AI Overview "wireless earbuds": 1. JLab, 2. Soundcore, 3. Apple AirPods, 4. Bose, 5. Sony Not named in any answer: Skullcandy, Shokz, Raycon, Jabra, Marshall and Bowers & Wilkins. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Skullcandy changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Skullcandy in the United States held steady at 165K. - Across the 12 months ending September 2026, Skullcandy’s share of searches among headphone brands in the United States peaked at 7.7% in July 2026 and was lowest at 4.9% in December 2025. - Across the 12 months ending September 2026, Skullcandy rose from 6th to 5th among headphone brands in the United States. ## How did search popularity change for United States headphone brands in September 2026? - In September 2026, Beats overtook Bose to rank 2nd among headphone brands in the United States, with 10.6% of the searches. - In September 2026, Apple AirPods gained share of searches among headphone brands in the United States, from 50.7% to 52.7%. - In September 2026, Bose gained share of searches among headphone brands in the United States, from 8.7% to 10.5%. - In September 2026, Shokz lost share of searches among headphone brands in the United States, from 4.6% to 3.2%. - In September 2026, Skullcandy lost share of searches among headphone brands in the United States, from 6.9% to 5.8%. - In September 2026, Sony lost share of searches among headphone brands in the United States, from 5.7% to 4.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Headphone brands | 165K | 5.7% | 6 | | Nov 2025 | Headphone brands | 246K | 5.5% | 4 | | Dec 2025 | Headphone brands | 246K | 4.9% | 5 | | Jan 2026 | Headphone brands | 165K | 6.2% | 5 | | Feb 2026 | Headphone brands | 165K | 6.8% | 4 | | Mar 2026 | Headphone brands | 165K | 6.7% | 5 | | Apr 2026 | Headphone brands | 165K | 7.6% | 4 | | May 2026 | Headphone brands | 165K | 7.6% | 5 | | Jun 2026 | Headphone brands | 135K | 6.3% | 6 | | Jul 2026 | Headphone brands | 165K | 7.7% | 4 | | Aug 2026 | Headphone brands | 165K | 6.9% | 4 | | Sep 2026 | Headphone brands | 165K | 5.8% | 5 | ## How are Skullcandy’s branded searches counted? Brandwave collects information about searches that people make online using Skullcandy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “skullcandy” ## Which headphone brands compete with Skullcandy? - [Apple AirPods](/demand/us/brands/airpods) - [Beats](/demand/us/brands/beats): Head-to-head: /demand/us/compare/beats-vs-skullcandy - [Bose](/demand/us/brands/bose): Head-to-head: /demand/us/compare/bose-vs-skullcandy - [JBL](/demand/us/brands/jbl): Head-to-head: /demand/us/compare/jbl-vs-skullcandy - [Sony](/demand/us/brands/sony): Head-to-head: /demand/us/compare/skullcandy-vs-sony - [Shokz](/demand/us/brands/shokz): Head-to-head: /demand/us/compare/shokz-vs-skullcandy - [JLab](/demand/us/brands/jlab) - [Raycon](/demand/us/brands/raycon) - [Soundcore](/demand/us/brands/soundcore) - [Sennheiser](/demand/us/brands/sennheiser) - [Jabra](/demand/us/brands/jabra) - [Marshall](/demand/us/brands/marshall-audio) - [Audio-Technica](/demand/us/brands/audio-technica) - [Bowers & Wilkins](/demand/us/brands/bowers-wilkins) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Skullcandy: search popularity in the United States". https://gobrandwave.com/demand/us/brands/skullcandy This page is also available as HTML at https://gobrandwave.com/demand/us/brands/skullcandy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.