---
title: "SKIMS: search popularity in the United States"
description: "SKIMS makes shapewear and underwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/skims"
publisher: "Brandwave"
---

# SKIMS: search popularity in the United States

SKIMS makes shapewear and underwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SKIMS
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among bra brands**: 6.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bra brands | 5 | 6.1% | 40.5K |
| Underwear brands | 5 | 7.3% | 33.1K |

- [Bra brands](/demand/us/categories/us-bra-brands)
- [Underwear brands](/demand/us/categories/us-underwear-brands)

## Top bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SKIMS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SKIMS is the joint sixth most recommended of the 11.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Natori | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Soma | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| ThirdLove | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Bali | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Wacoal | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| SKIMS | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Victoria's Secret | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Savage X Fenty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Honeylove | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Aerie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cuup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bra brands

- Asked ChatGPT "Which bra brand should I buy?": 1. Natori, 2. Bali, 3. Wacoal
- Asked ChatGPT "What are the most comfortable bra brands?": 1. Soma, 2. Bali, 3. Wacoal, 4. ThirdLove, 5. SKIMS, 6. Natori
- Asked ChatGPT "What is the best everyday bra?": 1. Natori, 2. ThirdLove
- Searched Google, AI Overview "bras": 1. Soma, 2. ThirdLove, 3. Victoria's Secret
- Searched Google, AI Overview "best bras": 1. Honeylove, 2. Soma, 3. Bali, 4. ThirdLove, 5. Wacoal, 6. Natori

Not named in any answer: Savage X Fenty, Aerie and Cuup.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for SKIMS changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for SKIMS in the United States fell from 140K to 73.6K.
- Across the 12 months ending September 2026, SKIMS’s share of searches among bra brands in the United States decreased from 8.1% to 6.1%.
- Across the 12 months ending September 2026, SKIMS’s share of searches among bra brands in the United States peaked at 8.1% in October 2025 and was lowest at 2.2% in June 2026.
- Across the 12 months ending September 2026, SKIMS fell from 3rd to 5th among bra brands in the United States.
- Across the 12 months ending September 2026, SKIMS’s share of searches among underwear brands in the United States decreased from 16.4% to 7.3%.
- Across the 12 months ending September 2026, SKIMS’s share of searches among underwear brands in the United States peaked at 16.4% in October 2025 and was lowest at 4.2% in May 2026.
- Across the 12 months ending September 2026, SKIMS fell from 3rd to 5th among underwear brands in the United States.

## How did search popularity change for United States bra brands in September 2026?

- In September 2026, Savage X Fenty overtook Victoria's Secret to become the leader among bra brands in the United States, with 45.7% of the searches.
- In September 2026, Honeylove overtook Victoria's Secret to rank 2nd among bra brands in the United States, with 11.2% of the searches.
- In September 2026, Soma overtook Victoria's Secret to rank 3rd among bra brands in the United States, with 7.5% of the searches.
- In September 2026, Bali overtook Victoria's Secret and 2 others to rank 4th among bra brands in the United States, with 6.1% of the searches.
- In September 2026, ThirdLove overtook Victoria's Secret to rank 7th among bra brands in the United States, with 5% of the searches.
- In September 2026, SKIMS gained share of searches among bra brands in the United States, from 3.6% to 6.1%.

## How did search popularity change for United States underwear brands in September 2026?

- In September 2026, MeUndies overtook Calvin Klein to become the leader among underwear brands in the United States, with 24.3% of the searches.
- In September 2026, Jockey overtook Hanes to rank 3rd among underwear brands in the United States, with 8.9% of the searches.
- In September 2026, Calvin Klein lost share of searches among underwear brands in the United States, from 28.6% to 20%.
- In September 2026, Knix lost share of searches among underwear brands in the United States, from 7% to 6%.
- Aerie’s share of searches among underwear brands in the United States has gained ground for 3 months in a row, from 4.4% to 6% in September 2026.
- Tommy John’s share of searches among underwear brands in the United States has gained ground for 3 months in a row, from 4.4% to 6% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bra brands | 49.5K | 8.1% | 3 |
| Nov 2025 | Bra brands | 49.5K | 6.4% | 3 |
| Dec 2025 | Bra brands | 40.5K | 5.6% | 4 |
| Jan 2026 | Bra brands | 40.5K | 2.5% | 5 |
| Feb 2026 | Bra brands | 33.1K | 4.9% | 6 |
| Mar 2026 | Bra brands | 40.5K | 5.1% | 7 |
| Apr 2026 | Bra brands | 40.5K | 6.4% | 5 |
| May 2026 | Bra brands | 49.5K | 4% | 6 |
| Jun 2026 | Bra brands | 40.5K | 2.2% | 8 |
| Jul 2026 | Bra brands | 49.5K | 2.3% | 5 |
| Aug 2026 | Bra brands | 49.5K | 3.6% | 5 |
| Sep 2026 | Bra brands | 40.5K | 6.1% | 5 |
| Oct 2025 | Underwear brands | 90.5K | 16.4% | 3 |
| Nov 2025 | Underwear brands | 49.5K | 6.9% | 5 |
| Dec 2025 | Underwear brands | 49.5K | 6.9% | 5 |
| Jan 2026 | Underwear brands | 40.5K | 7.1% | 6 |
| Feb 2026 | Underwear brands | 33.1K | 6.4% | 6 |
| Mar 2026 | Underwear brands | 33.1K | 4.9% | 6 |
| Apr 2026 | Underwear brands | 33.1K | 6.4% | 6 |
| May 2026 | Underwear brands | 27.1K | 4.2% | 9 |
| Jun 2026 | Underwear brands | 27.1K | 4.4% | 8 |
| Jul 2026 | Underwear brands | 49.5K | 9% | 4 |
| Aug 2026 | Underwear brands | 40.5K | 7% | 6 |
| Sep 2026 | Underwear brands | 33.1K | 7.3% | 5 |

## How are SKIMS’s branded searches counted?

Brandwave collects information about searches that people make online using SKIMS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “skims bra”
- “skims underwear”

## Which bra brands compete with SKIMS?

- [Savage X Fenty](/demand/us/brands/savage-x-fenty)
- [Honeylove](/demand/us/brands/honeylove): Head-to-head: /demand/us/compare/honeylove-vs-skims
- [Soma](/demand/us/brands/soma): Head-to-head: /demand/us/compare/skims-vs-soma
- [Bali](/demand/us/brands/bali-intimates): Head-to-head: /demand/us/compare/bali-intimates-vs-skims
- [Wacoal](/demand/us/brands/wacoal): Head-to-head: /demand/us/compare/skims-vs-wacoal
- [ThirdLove](/demand/us/brands/thirdlove): Head-to-head: /demand/us/compare/skims-vs-thirdlove
- [Victoria's Secret](/demand/us/brands/victorias-secret)
- [Aerie](/demand/us/brands/aerie)
- [Natori](/demand/us/brands/natori)
- [Cuup](/demand/us/brands/cuup)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SKIMS: search popularity in the United States". https://gobrandwave.com/demand/us/brands/skims

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/skims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.