--- title: "Silk: search popularity in the United States" description: "Silk is a Danone plant-based milk and creamer brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/silk-plant-milk" publisher: "Brandwave" --- # Silk: search popularity in the United States Silk is a Danone plant-based milk and creamer brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Silk - **Owned by**: Danone - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among coffee creamer brands**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee creamer brands | 6 | 4.7% | 8.8K | - [Coffee creamer brands](/demand/us/categories/us-coffee-creamer-brands) ## Top coffee creamer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Silk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Silk is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Califia Farms | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Coffee mate | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | nutpods | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | International Delight | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Silk | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Chobani | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Starbucks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee creamer brands - Asked ChatGPT "What's the best coffee creamer?": 1. Chobani, 2. International Delight, 3. Coffee mate, 4. nutpods - Asked ChatGPT "Which non-dairy coffee creamer tastes the best?": 1. Califia Farms, 2. Silk, 3. nutpods - Asked ChatGPT "What's a healthy coffee creamer without much sugar?": 1. Califia Farms, 2. nutpods - Searched Google, AI Overview "coffee creamer": 1. Coffee mate, 2. International Delight, 3. Chobani, 4. Califia Farms - Searched Google, AI Overview "best coffee creamer": 1. Coffee mate, 2. nutpods, 3. Chobani Not named in any answer: Starbucks. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Silk changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Silk in the United States fell from 16.2K to 8.8K. - Across the 12 months ending September 2026, Silk’s share of searches among coffee creamer brands in the United States decreased from 9.8% to 4.7%. - Across the 12 months ending September 2026, Silk’s share of searches among coffee creamer brands in the United States peaked at 10.4% in April 2026 and was lowest at 4.7% in September 2026. - Across the 12 months ending September 2026, Silk fell from 4th to 6th among coffee creamer brands in the United States. ## How did search popularity change for United States coffee creamer brands in September 2026? - In September 2026, Coffee mate overtook International Delight to rank 2nd among coffee creamer brands in the United States, with 14.5% of the searches. - In September 2026, Chobani gained share of searches among coffee creamer brands in the United States, from 47.9% to 58.7%. - In September 2026, International Delight lost share of searches among coffee creamer brands in the United States, from 17.5% to 5.3%. - In September 2026, Silk lost share of searches among coffee creamer brands in the United States, from 5.7% to 4.7%. - Starbucks’ share of searches among coffee creamer brands in the United States has gained ground for 3 months in a row, from 8% to 9.7% in September 2026. - In September 2026, nutpods rose from 6th to 5th among coffee creamer brands in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee creamer brands | 16.2K | 9.8% | 4 | | Nov 2025 | Coffee creamer brands | 16.2K | 9.2% | 4 | | Dec 2025 | Coffee creamer brands | 16.2K | 10.1% | 4 | | Jan 2026 | Coffee creamer brands | 19.8K | 9.4% | 4 | | Feb 2026 | Coffee creamer brands | 16.2K | 9% | 3 | | Mar 2026 | Coffee creamer brands | 13.2K | 8.7% | 4 | | Apr 2026 | Coffee creamer brands | 13.2K | 10.4% | 3 | | May 2026 | Coffee creamer brands | 10.8K | 7.9% | 4 | | Jun 2026 | Coffee creamer brands | 10.8K | 7.2% | 4 | | Jul 2026 | Coffee creamer brands | 10.8K | 6.5% | 4 | | Aug 2026 | Coffee creamer brands | 10.8K | 5.7% | 5 | | Sep 2026 | Coffee creamer brands | 8.8K | 4.7% | 6 | ## How are Silk’s branded searches counted? Brandwave collects information about searches that people make online using Silk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “silk coffee creamer” - “silk creamer” ## Which coffee creamer brands compete with Silk? - [Chobani](/demand/us/brands/chobani) - [Coffee mate](/demand/us/brands/coffee-mate): Head-to-head: /demand/us/compare/coffee-mate-vs-silk-plant-milk - [Starbucks](/demand/us/brands/starbucks): Head-to-head: /demand/us/compare/silk-plant-milk-vs-starbucks - [International Delight](/demand/us/brands/international-delight): Head-to-head: /demand/us/compare/international-delight-vs-silk-plant-milk - [nutpods](/demand/us/brands/nutpods): Head-to-head: /demand/us/compare/nutpods-vs-silk-plant-milk - [Califia Farms](/demand/us/brands/califia-farms): Head-to-head: /demand/us/compare/califia-farms-vs-silk-plant-milk ## Who owns Silk? Silk is owned by Danone. Brandwave also tracks Activia, Dannon, Happy Baby, International Delight and Oikos, owned by the same company, in the United States. - [Danone](/demand/us/companies/danone): Owns 7 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Silk? Silk is owned by Danone. Brandwave also tracks Activia, Dannon, Happy Baby, International Delight and Oikos, owned by the same company, in the United States. ## Cite this page Brandwave. "Silk: search popularity in the United States". https://gobrandwave.com/demand/us/brands/silk-plant-milk This page is also available as HTML at https://gobrandwave.com/demand/us/brands/silk-plant-milk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.