--- title: "Siete Foods: search popularity in United States" description: "A Mexican-American food brand offering chips, tortillas, seasonings, and other foods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/siete-foods" publisher: "Brandwave" --- # Siete Foods: search popularity in United States A Mexican-American food brand offering chips, tortillas, seasonings, and other foods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Siete Foods - **Owned by**: PepsiCo - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among challenger savory snack brands**: 22.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Challenger savory snack brands | 2 | 22.6% | 60.8K | - [Challenger savory snack brands](/demand/us/categories/us-savory-snack-brands) ## How has branded search demand for Siete Foods changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Siete Foods in United States fell from 81.4K to 60.8K. - Across the 12 months ending September 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands in United States decreased from 29.1% to 22.6%. - Across the 12 months ending September 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands in United States peaked at 33.3% in April 2026 and was lowest at 22.6% in September 2026. ## How did search popularity change for United States challenger savory snack brands in September 2026? - In September 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands in United States, with 18% estimated Share of Search. - In September 2026, HIPPEAS gained estimated Share of Search among challenger savory snack brands in United States, from 4.4% to 5.6%. - In September 2026, LesserEvil gained estimated Share of Search among challenger savory snack brands in United States, from 32.6% to 33.4%. - In September 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands in United States, from 25.5% to 22.6%. - In September 2026, WILDE lost estimated Share of Search among challenger savory snack brands in United States, from 20.6% to 17.8%. - Estimated monthly branded searches for Biena in United States rose 34.9% over 12 measured months, from 5K to 6.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Challenger savory snack brands | 81.4K | 29.1% | 2 | | Nov 2025 | Challenger savory snack brands | 67.8K | 28.4% | 2 | | Dec 2025 | Challenger savory snack brands | 66.8K | 30.1% | 2 | | Jan 2026 | Challenger savory snack brands | 110K | 31.7% | 1 | | Feb 2026 | Challenger savory snack brands | 86.2K | 30.6% | 2 | | Mar 2026 | Challenger savory snack brands | 105K | 31.8% | 2 | | Apr 2026 | Challenger savory snack brands | 102K | 33.3% | 1 | | May 2026 | Challenger savory snack brands | 102K | 32.5% | 1 | | Jun 2026 | Challenger savory snack brands | 74.4K | 24.7% | 2 | | Jul 2026 | Challenger savory snack brands | 79.2K | 24.5% | 2 | | Aug 2026 | Challenger savory snack brands | 87.7K | 25.5% | 2 | | Sep 2026 | Challenger savory snack brands | 60.8K | 22.6% | 2 | ## How is Siete Foods measured? Brandwave collects information about searches that people make online using Siete Foods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “siete chips” - “siete cookies” - “siete tortilla chips” - “siete tortillas” - “sietefoods” ## Which challenger savory snack brands compete with Siete Foods? - [LesserEvil](/demand/us/brands/lesserevil): Head-to-head: /demand/us/compare/lesserevil-vs-siete-foods - [Popchips](/demand/us/brands/popchips): Head-to-head: /demand/us/compare/popchips-vs-siete-foods - [WILDE](/demand/us/brands/wilde): Head-to-head: /demand/us/compare/siete-foods-vs-wilde - [HIPPEAS](/demand/us/brands/hippeas): Head-to-head: /demand/us/compare/hippeas-vs-siete-foods - [Biena](/demand/us/brands/biena): Head-to-head: /demand/us/compare/biena-vs-siete-foods ## Who owns Siete Foods? Siete Foods is owned by PepsiCo. Brandwave does not track any other brands owned by PepsiCo. - [PepsiCo](/demand/us/companies/pepsico): Owns 5 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Siete Foods? Siete Foods is owned by PepsiCo. Brandwave does not track any other brands owned by PepsiCo. ## Cite this page Brandwave. "Siete Foods: search popularity in United States". https://gobrandwave.com/demand/us/brands/siete-foods This page is also available as HTML at https://gobrandwave.com/demand/us/brands/siete-foods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.