---
title: "Shippo: search popularity in United States"
description: "Shippo is an ecommerce shipping platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/shippo"
publisher: "Brandwave"
---

# Shippo: search popularity in United States

Shippo is an ecommerce shipping platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shippo
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among shipping label platforms**: 11.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Shipping label platforms | 2 | 11.9% | 180K |
| Ecommerce shipping platforms | 2 | 12.1% | 180K |

- [Shipping label platforms](/demand/us/categories/us-shipping-label-platforms)
- [Ecommerce shipping platforms](/demand/us/categories/us-ecommerce-shipping-platforms)

## How has branded search demand for Shippo changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Shippo in United States rose from 148K to 180K.
- Across the 12 months ending September 2026, Shippo’s estimated Share of Search among shipping label platforms in United States peaked at 13.7% in May 2026 and was lowest at 11.5% in October 2025.
- Across the 12 months ending September 2026, Shippo’s estimated Share of Search among ecommerce shipping platforms in United States peaked at 14.1% in May 2026 and was lowest at 11.8% in October 2025.

## How did search popularity change for United States shipping label platforms in September 2026?

- Estimated monthly branded searches for Pirate Ship in United States rose 21.7% over 12 measured months, from 1M to 1.2M in September 2026.
- Estimated monthly branded searches for Shippo in United States rose 21.3% over 12 measured months, from 148K to 180K in September 2026.
- Estimated monthly branded searches for ShipStation in United States fell 33.4% over 12 measured months, from 91.1K to 60.7K in September 2026.
- Estimated monthly branded searches for Stamps.com in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## How did search popularity change for United States ecommerce shipping platforms in September 2026?

- Estimated monthly branded searches for Pirate Ship in United States rose 21.7% over 12 measured months, from 1M to 1.2M in September 2026.
- Estimated monthly branded searches for Shippo in United States rose 21.3% over 12 measured months, from 148K to 180K in September 2026.
- Estimated monthly branded searches for ShipStation in United States fell 33.4% over 12 measured months, from 91.1K to 60.7K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shipping label platforms | 148K | 11.5% | 2 |
| Nov 2025 | Shipping label platforms | 148K | 11.8% | 2 |
| Dec 2025 | Shipping label platforms | 181K | 11.7% | 2 |
| Jan 2026 | Shipping label platforms | 148K | 11.6% | 2 |
| Feb 2026 | Shipping label platforms | 148K | 11.7% | 2 |
| Mar 2026 | Shipping label platforms | 179K | 11.7% | 2 |
| Apr 2026 | Shipping label platforms | 179K | 13.6% | 2 |
| May 2026 | Shipping label platforms | 179K | 13.7% | 2 |
| Jun 2026 | Shipping label platforms | 179K | 11.7% | 2 |
| Jul 2026 | Shipping label platforms | 179K | 11.8% | 2 |
| Aug 2026 | Shipping label platforms | 180K | 11.8% | 2 |
| Sep 2026 | Shipping label platforms | 180K | 11.9% | 2 |
| Oct 2025 | Ecommerce shipping platforms | 148K | 11.8% | 2 |
| Nov 2025 | Ecommerce shipping platforms | 148K | 12% | 2 |
| Dec 2025 | Ecommerce shipping platforms | 181K | 12.1% | 2 |
| Jan 2026 | Ecommerce shipping platforms | 148K | 12% | 2 |
| Feb 2026 | Ecommerce shipping platforms | 148K | 12% | 2 |
| Mar 2026 | Ecommerce shipping platforms | 179K | 12% | 2 |
| Apr 2026 | Ecommerce shipping platforms | 179K | 14% | 2 |
| May 2026 | Ecommerce shipping platforms | 179K | 14.1% | 2 |
| Jun 2026 | Ecommerce shipping platforms | 179K | 11.9% | 2 |
| Jul 2026 | Ecommerce shipping platforms | 179K | 12% | 2 |
| Aug 2026 | Ecommerce shipping platforms | 180K | 12.1% | 2 |
| Sep 2026 | Ecommerce shipping platforms | 180K | 12.1% | 2 |

## How is Shippo measured?

Brandwave collects information about searches that people make online using Shippo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “goshippo”
- “shippo”
- “shippo shipping”

## Which shipping label platforms compete with Shippo?

- [Pirate Ship](/demand/us/brands/pirate-ship): Head-to-head: /demand/us/compare/pirate-ship-vs-shippo
- [ShipStation](/demand/us/brands/shipstation): Head-to-head: /demand/us/compare/shippo-vs-shipstation
- [Stamps.com](/demand/us/brands/stamps-com): Head-to-head: /demand/us/compare/shippo-vs-stamps-com
- [EasyPost](/demand/us/brands/easypost): Head-to-head: /demand/us/compare/easypost-vs-shippo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Shippo: search popularity in United States". https://gobrandwave.com/demand/us/brands/shippo

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/shippo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
