--- title: "Shipley Do-Nuts: search popularity in the United States" description: "Shipley Do-Nuts is a donut shop chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/shipley-donuts" publisher: "Brandwave" --- # Shipley Do-Nuts: search popularity in the United States Shipley Do-Nuts is a donut shop chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Shipley Do-Nuts - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among donut chains**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Donut chains | 5 | 2.1% | 301K | - [Donut chains in the US](/demand/us/categories/us-donut-chains) ## Top donut chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Shipley Do-Nuts appeared in all three answers. Shipley Do-Nuts is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Krispy Kreme | 1st | 3 of 3 | 3 of 3 | | Duck Donuts | 2nd | 3 of 3 | 3 of 3 | | Shipley Do-Nuts | 3rd | 3 of 3 | 3 of 3 | | Dunkin' | 4th | 3 of 3 | 3 of 3 | | Tim Hortons | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about donut chains - Asked ChatGPT "Which donut chain has the best donuts in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin' - Asked ChatGPT "What are the best donut chains in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin' - Asked ChatGPT "Where can I get the best glazed donut from a chain in the US?": 1. Krispy Kreme, 2. Shipley Do-Nuts, 3. Duck Donuts, 4. Dunkin' Not named in any answer: Tim Hortons. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Shipley Do-Nuts changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Shipley Do-Nuts in the United States fell from 368K to 301K. - Across the 12 months ending September 2026, Shipley Do-Nuts’ share of searches among donut chains in the United States held steady, from 2.2% to 2.1%. ## How did search popularity change for United States donut chains in September 2026? - Estimated monthly branded searches for Duck Donuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Shipley Do-Nuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Dunkin' in the United States fell 13.2% over 12 measured months, from 12.5M to 10.8M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Donut chains | 368K | 2.2% | 5 | | Nov 2025 | Donut chains | 368K | 2.2% | 5 | | Dec 2025 | Donut chains | 368K | 2.2% | 5 | | Jan 2026 | Donut chains | 368K | 2.6% | 5 | | Feb 2026 | Donut chains | 368K | 2.6% | 4 | | Mar 2026 | Donut chains | 368K | 2.3% | 5 | | Apr 2026 | Donut chains | 368K | 2.5% | 5 | | May 2026 | Donut chains | 368K | 2.2% | 5 | | Jun 2026 | Donut chains | 368K | 2.2% | 5 | | Jul 2026 | Donut chains | 368K | 2.2% | 5 | | Aug 2026 | Donut chains | 368K | 2.1% | 5 | | Sep 2026 | Donut chains | 301K | 2.1% | 5 | ## How are Shipley Do-Nuts’ branded searches counted? Brandwave collects information about searches that people make online using Shipley Do-Nuts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “shipley donuts” ## Which donut chains compete with Shipley Do-Nuts? - [Dunkin'](/demand/us/brands/dunkin): Head-to-head: /demand/us/compare/dunkin-vs-shipley-donuts - [Krispy Kreme](/demand/us/brands/krispy-kreme): Head-to-head: /demand/us/compare/krispy-kreme-vs-shipley-donuts - [Tim Hortons](/demand/us/brands/tim-hortons): Head-to-head: /demand/us/compare/shipley-donuts-vs-tim-hortons - [Duck Donuts](/demand/us/brands/duck-donuts): Head-to-head: /demand/us/compare/duck-donuts-vs-shipley-donuts ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Shipley Do-Nuts: search popularity in the United States". https://gobrandwave.com/demand/us/brands/shipley-donuts This page is also available as HTML at https://gobrandwave.com/demand/us/brands/shipley-donuts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.