--- title: "Seventh Generation: search popularity in the United States" description: "Seventh Generation is an eco cleaning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/seventh-generation" publisher: "Brandwave" --- # Seventh Generation: search popularity in the United States Seventh Generation is an eco cleaning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Seventh Generation - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among laundry detergent brands**: 0.66% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laundry detergent brands | 9 | 0.66% | 1.3K | | Dish soap brands | 3 | 8.4% | 12.1K | | Dishwasher tablet brands | 8 | 0.91% | 1K | - [Laundry detergent brands](/demand/us/categories/us-laundry-detergent-brands) - [Dish soap brands](/demand/us/categories/us-dish-soap-brands) - [Dishwasher tablet brands](/demand/us/categories/us-dishwasher-tablet-brands) ## Top laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seventh Generation was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seventh Generation is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laundry detergent brands - Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all - Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation - Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all - Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide - Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all Not named in any answer: Dropps, Blueland and Tru Earth. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Seventh Generation changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Seventh Generation in the United States fell from 17.7K to 14.4K. - Across the 12 months ending September 2026, Seventh Generation rose from 10th to 9th among laundry detergent brands in the United States. - Across the 12 months ending September 2026, Seventh Generation’s share of searches among dish soap brands in the United States decreased from 9.2% to 8.4%. - Across the 12 months ending September 2026, Seventh Generation’s share of searches among dish soap brands in the United States peaked at 10% in February 2026 and was lowest at 8.1% in November 2025. - Across the 12 months ending September 2026, Seventh Generation’s share of searches among dishwasher tablet brands in the United States held steady, from 0.92% to 0.91%. ## How did search popularity change for United States laundry detergent brands in September 2026? - In September 2026, Persil gained share of searches among laundry detergent brands in the United States, from 6.4% to 9.2%. - In September 2026, Gain gained share of searches among laundry detergent brands in the United States, from 7.8% to 9.2%. - In September 2026, all gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%. - In September 2026, Purex gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%. - In September 2026, Dropps gained share of searches among laundry detergent brands in the United States, from 3.5% to 4.1%. - In September 2026, Tide lost share of searches among laundry detergent brands in the United States, from 49.5% to 44.3%. ## How did search popularity change for United States dish soap brands in September 2026? - In September 2026, Dawn gained share of searches among dish soap brands in the United States, from 51.1% to 55.3%. - In September 2026, Branch Basics lost share of searches among dish soap brands in the United States, from 31.3% to 28.1%. - In September 2026, Seventh Generation lost share of searches among dish soap brands in the United States, from 9.4% to 8.4%. - In September 2026, Ajax rose from 5th to 4th among dish soap brands in the United States. - In September 2026, Cleancult fell from 4th to 5th among dish soap brands in the United States. - Estimated monthly branded searches for Blueland in the United States fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026. ## How did search popularity change for United States dishwasher tablet brands in September 2026? - In September 2026, Finish gained share of searches among dishwasher tablet brands in the United States, from 4.6% to 6.4%. - In September 2026, Lemi Shine gained share of searches among dishwasher tablet brands in the United States, from 4.1% to 4.9%. - In September 2026, Blueland lost share of searches among dishwasher tablet brands in the United States, from 37.9% to 37%. - In September 2026, Branch Basics lost share of searches among dishwasher tablet brands in the United States, from 37.9% to 37%. - In September 2026, Cascade lost share of searches among dishwasher tablet brands in the United States, from 10.1% to 9.5%. - Estimated monthly branded searches for Dropps in the United States fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laundry detergent brands | 1.6K | 0.61% | 10 | | Nov 2025 | Laundry detergent brands | 1.3K | 0.54% | 10 | | Dec 2025 | Laundry detergent brands | 1.9K | 0.79% | 9 | | Jan 2026 | Laundry detergent brands | 1.9K | 0.67% | 9 | | Feb 2026 | Laundry detergent brands | 1.3K | 0.58% | 10 | | Mar 2026 | Laundry detergent brands | 1.3K | 0.51% | 10 | | Apr 2026 | Laundry detergent brands | 1.3K | 0.61% | 10 | | May 2026 | Laundry detergent brands | 1.3K | 0.66% | 10 | | Jun 2026 | Laundry detergent brands | 880 | 0.48% | 10 | | Jul 2026 | Laundry detergent brands | 880 | 0.45% | 10 | | Aug 2026 | Laundry detergent brands | 1.3K | 0.56% | 10 | | Sep 2026 | Laundry detergent brands | 1.3K | 0.66% | 9 | | Oct 2025 | Dish soap brands | 14.8K | 9.2% | 3 | | Nov 2025 | Dish soap brands | 14.8K | 8.1% | 3 | | Dec 2025 | Dish soap brands | 14.8K | 9.3% | 3 | | Jan 2026 | Dish soap brands | 18.1K | 9.6% | 3 | | Feb 2026 | Dish soap brands | 14.8K | 10% | 3 | | Mar 2026 | Dish soap brands | 14.8K | 8.6% | 3 | | Apr 2026 | Dish soap brands | 14.8K | 9.4% | 3 | | May 2026 | Dish soap brands | 14.8K | 9.4% | 3 | | Jun 2026 | Dish soap brands | 12.1K | 8.5% | 3 | | Jul 2026 | Dish soap brands | 12.1K | 8.5% | 3 | | Aug 2026 | Dish soap brands | 14.8K | 9.4% | 3 | | Sep 2026 | Dish soap brands | 12.1K | 8.4% | 3 | | Oct 2025 | Dishwasher tablet brands | 1.3K | 0.92% | 8 | | Nov 2025 | Dishwasher tablet brands | 1.3K | 0.75% | 8 | | Dec 2025 | Dishwasher tablet brands | 1.6K | 1.2% | 8 | | Jan 2026 | Dishwasher tablet brands | 1.9K | 1.1% | 8 | | Feb 2026 | Dishwasher tablet brands | 1.3K | 0.97% | 8 | | Mar 2026 | Dishwasher tablet brands | 1.6K | 1.1% | 8 | | Apr 2026 | Dishwasher tablet brands | 1.3K | 1% | 8 | | May 2026 | Dishwasher tablet brands | 1.3K | 0.94% | 8 | | Jun 2026 | Dishwasher tablet brands | 1.3K | 1.1% | 8 | | Jul 2026 | Dishwasher tablet brands | 1K | 0.84% | 8 | | Aug 2026 | Dishwasher tablet brands | 1.3K | 1% | 8 | | Sep 2026 | Dishwasher tablet brands | 1K | 0.91% | 8 | ## How are Seventh Generation’s branded searches counted? Brandwave collects information about searches that people make online using Seventh Generation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “seventh generation” - “seventh generation detergent” - “seventh generation dishwasher pods” ## Which laundry detergent brands compete with Seventh Generation? - [Tide](/demand/us/brands/tide) - [Arm & Hammer](/demand/us/brands/arm-and-hammer) - [Gain](/demand/us/brands/gain) - [Persil](/demand/us/brands/persil) - [all](/demand/us/brands/all-laundry): Head-to-head: /demand/us/compare/all-laundry-vs-seventh-generation - [Purex](/demand/us/brands/purex): Head-to-head: /demand/us/compare/purex-vs-seventh-generation - [Dropps](/demand/us/brands/dropps): Head-to-head: /demand/us/compare/dropps-vs-seventh-generation - [Blueland](/demand/us/brands/blueland): Head-to-head: /demand/us/compare/blueland-vs-seventh-generation - [Tru Earth](/demand/us/brands/tru-earth): Head-to-head: /demand/us/compare/seventh-generation-vs-tru-earth ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Seventh Generation: search popularity in the United States". https://gobrandwave.com/demand/us/brands/seventh-generation This page is also available as HTML at https://gobrandwave.com/demand/us/brands/seventh-generation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.