--- title: "ServiceNow: search popularity in the United States" description: "ServiceNow is IT service management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/servicenow" publisher: "Brandwave" --- # ServiceNow: search popularity in the United States ServiceNow is IT service management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ServiceNow - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among government CRM platforms**: 0.03% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Government CRM platforms | 8 | 0.03% | 20 | - [Government CRM platforms](/demand/us/categories/us-government-crm-platforms) ## Top government CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ServiceNow is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salesforce | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Dynamics 365 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Granicus | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ServiceNow | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | GovPilot | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Tyler Technologies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Accela | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CivicPlus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about government CRM platforms - Asked ChatGPT "Which government CRM should I use in the US?": 1. Salesforce, 2. Microsoft Dynamics 365, 3. Granicus, 4. ServiceNow - Asked ChatGPT "What are the best government CRMs in the US?": 1. Salesforce, 2. Microsoft Dynamics 365, 3. ServiceNow, 4. Granicus, 5. GovPilot - Asked ChatGPT "What's the best government CRM in the US for a council team?": 1. Salesforce, 2. Granicus, 3. Microsoft Dynamics 365 - Searched Google, AI Overview "government crm": 1. Salesforce - Searched Google, AI Overview "government crm software": 1. Salesforce, 2. Microsoft Dynamics 365 Not named in any answer: Tyler Technologies, Accela and CivicPlus. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for ServiceNow changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ServiceNow in the United States fell from 30 to 20. - Across the 12 months ending September 2026, ServiceNow fell from 7th to 8th among government CRM platforms in the United States. ## How did search popularity change for United States government CRM platforms in September 2026? - In September 2026, Accela gained share of searches among government CRM platforms in the United States, from 25.5% to 29.6%. - In September 2026, Tyler Technologies lost share of searches among government CRM platforms in the United States, from 46.7% to 44.2%. - In September 2026, CivicPlus lost share of searches among government CRM platforms in the United States, from 14% to 13.2%. - In September 2026, Granicus lost share of searches among government CRM platforms in the United States, from 11.4% to 10.8%. - Estimated monthly branded searches for Microsoft Dynamics 365 in the United States rose 200% over 12 measured months, from 10 to 30 in September 2026. - Estimated monthly branded searches for GovPilot in the United States rose 30% over 12 measured months, from 1K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Government CRM platforms | 30 | 0.04% | 7 | | Nov 2025 | Government CRM platforms | 30 | 0.05% | 7 | | Dec 2025 | Government CRM platforms | 30 | 0.04% | 7 | | Jan 2026 | Government CRM platforms | 30 | 0.04% | 7 | | Feb 2026 | Government CRM platforms | 30 | 0.04% | 7 | | Mar 2026 | Government CRM platforms | 40 | 0.05% | 7 | | Apr 2026 | Government CRM platforms | 30 | 0.04% | 7 | | May 2026 | Government CRM platforms | 20 | 0.03% | 7 | | Jun 2026 | Government CRM platforms | 30 | 0.04% | 7 | | Jul 2026 | Government CRM platforms | 20 | 0.03% | 7 | | Aug 2026 | Government CRM platforms | 10 | 0.01% | 8 | | Sep 2026 | Government CRM platforms | 20 | 0.03% | 8 | ## How are ServiceNow’s branded searches counted? Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “servicenow public sector” ## Which government CRM platforms compete with ServiceNow? - [Tyler Technologies](/demand/us/brands/tyler-technologies) - [Accela](/demand/us/brands/accela) - [CivicPlus](/demand/us/brands/civicplus): Head-to-head: /demand/us/compare/civicplus-vs-servicenow - [Granicus](/demand/us/brands/granicus): Head-to-head: /demand/us/compare/granicus-vs-servicenow - [GovPilot](/demand/us/brands/govpilot): Head-to-head: /demand/us/compare/govpilot-vs-servicenow - [Salesforce](/demand/us/brands/salesforce): Head-to-head: /demand/us/compare/salesforce-vs-servicenow - [Microsoft Dynamics 365](/demand/us/brands/dynamics-365): Head-to-head: /demand/us/compare/dynamics-365-vs-servicenow ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ServiceNow: search popularity in the United States". https://gobrandwave.com/demand/us/brands/servicenow This page is also available as HTML at https://gobrandwave.com/demand/us/brands/servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.