--- title: "Savage X Fenty: search popularity in the United States" description: "Savage X Fenty makes lingerie. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/savage-x-fenty" publisher: "Brandwave" --- # Savage X Fenty: search popularity in the United States Savage X Fenty makes lingerie. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Savage X Fenty - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among bra brands**: 45.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bra brands | 1 | 45.7% | 301K | - [Bra brands](/demand/us/categories/us-bra-brands) ## Top bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Savage X Fenty did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Natori | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Soma | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | ThirdLove | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bali | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Wacoal | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Victoria's Secret | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Savage X Fenty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Honeylove | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Aerie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bra brands - Asked ChatGPT "Which bra brand should I buy?": 1. Natori, 2. Bali, 3. Wacoal - Asked ChatGPT "What are the most comfortable bra brands?": 1. Soma, 2. Bali, 3. Wacoal, 4. ThirdLove, 5. SKIMS, 6. Natori - Asked ChatGPT "What is the best everyday bra?": 1. Natori, 2. ThirdLove - Searched Google, AI Overview "bras": 1. Soma, 2. ThirdLove, 3. Victoria's Secret - Searched Google, AI Overview "best bras": 1. Honeylove, 2. Soma, 3. Bali, 4. ThirdLove, 5. Wacoal, 6. Natori Not named in any answer: Savage X Fenty, Aerie and Cuup. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Savage X Fenty changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Savage X Fenty in the United States rose from 246K to 301K. - Across the 12 months ending September 2026, Savage X Fenty’s share of searches among bra brands in the United States increased from 40.2% to 45.7%. - Across the 12 months ending September 2026, Savage X Fenty’s share of searches among bra brands in the United States peaked at 54% in February 2026 and was lowest at 13.1% in June 2026. ## How did search popularity change for United States bra brands in September 2026? - In September 2026, Savage X Fenty overtook Victoria's Secret to become the leader among bra brands in the United States, with 45.7% of the searches. - In September 2026, Honeylove overtook Victoria's Secret to rank 2nd among bra brands in the United States, with 11.2% of the searches. - In September 2026, Soma overtook Victoria's Secret to rank 3rd among bra brands in the United States, with 7.5% of the searches. - In September 2026, Bali overtook Victoria's Secret and 2 others to rank 4th among bra brands in the United States, with 6.1% of the searches. - In September 2026, ThirdLove overtook Victoria's Secret to rank 7th among bra brands in the United States, with 5% of the searches. - In September 2026, SKIMS gained share of searches among bra brands in the United States, from 3.6% to 6.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bra brands | 246K | 40.2% | 1 | | Nov 2025 | Bra brands | 368K | 47.3% | 1 | | Dec 2025 | Bra brands | 368K | 51% | 1 | | Jan 2026 | Bra brands | 450K | 28% | 2 | | Feb 2026 | Bra brands | 368K | 54% | 1 | | Mar 2026 | Bra brands | 301K | 37.7% | 1 | | Apr 2026 | Bra brands | 246K | 38.7% | 1 | | May 2026 | Bra brands | 246K | 19.8% | 2 | | Jun 2026 | Bra brands | 246K | 13.1% | 2 | | Jul 2026 | Bra brands | 301K | 13.9% | 2 | | Aug 2026 | Bra brands | 301K | 22.1% | 2 | | Sep 2026 | Bra brands | 301K | 45.7% | 1 | ## How are Savage X Fenty’s branded searches counted? Brandwave collects information about searches that people make online using Savage X Fenty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “savage x fenty” ## Which bra brands compete with Savage X Fenty? - [Honeylove](/demand/us/brands/honeylove): Head-to-head: /demand/us/compare/honeylove-vs-savage-x-fenty - [Soma](/demand/us/brands/soma): Head-to-head: /demand/us/compare/savage-x-fenty-vs-soma - [Bali](/demand/us/brands/bali-intimates): Head-to-head: /demand/us/compare/bali-intimates-vs-savage-x-fenty - [SKIMS](/demand/us/brands/skims): Head-to-head: /demand/us/compare/savage-x-fenty-vs-skims - [Wacoal](/demand/us/brands/wacoal): Head-to-head: /demand/us/compare/savage-x-fenty-vs-wacoal - [ThirdLove](/demand/us/brands/thirdlove) - [Victoria's Secret](/demand/us/brands/victorias-secret) - [Aerie](/demand/us/brands/aerie) - [Natori](/demand/us/brands/natori) - [Cuup](/demand/us/brands/cuup) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Savage X Fenty: search popularity in the United States". https://gobrandwave.com/demand/us/brands/savage-x-fenty This page is also available as HTML at https://gobrandwave.com/demand/us/brands/savage-x-fenty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.