--- title: "Samsung: search popularity in the United States" description: "Samsung makes phones, TVs, home appliances and other electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/samsung" publisher: "Brandwave" --- # Samsung: search popularity in the United States Samsung makes phones, TVs, home appliances and other electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Samsung - **Owned by**: Samsung - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among laptop brands**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop brands | 9 | 2% | 33.1K | | TV brands | 2 | 16.8% | 165K | | Vacuum brands | 15 | 0.38% | 2.9K | | Refrigerator brands | 4 | 12.6% | 74K | | Washing machine brands | 6 | 5.7% | 33.1K | | Dishwasher brands | 8 | 5.6% | 22.2K | - [Laptop brands](/demand/us/categories/us-laptop-brands) - [TV brands](/demand/us/categories/us-tv-brands) - [Vacuum brands](/demand/us/categories/us-vacuum-brands) - [Refrigerator brands](/demand/us/categories/us-refrigerator-brands) - [Washing machine brands](/demand/us/categories/us-washing-machine-brands) - [Dishwasher brands](/demand/us/categories/us-dishwasher-brands) ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dell | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ASUS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | HP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Razer | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Acer | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | MSI | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Alienware | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Framework | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy?": 1. Apple MacBook, 2. ASUS, 3. Dell, 4. Lenovo - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook, 7. Alienware - Asked ChatGPT "What is the best laptop for college students?": 1. Apple MacBook, 2. Dell, 3. ASUS - Searched Google, AI Overview "laptop": 1. HP, 2. Lenovo, 3. Dell, 4. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. Dell, 3. Razer, 4. MSI Not named in any answer: Framework, Microsoft Surface, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Samsung changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in the United States fell from 382K to 330K. - Across the 12 months ending September 2026, Samsung rose from 10th to 9th among laptop brands in the United States. - Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United States decreased from 21.6% to 16.8%. - Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United States peaked at 21.6% in October 2025 and was lowest at 14.6% in June 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among vacuum brands in the United States held steady, from 0.43% to 0.38%. - Across the 12 months ending September 2026, Samsung’s share of searches among refrigerator brands in the United States peaked at 14.3% in April 2026 and was lowest at 11.5% in March 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United States peaked at 6.1% in November 2025 and was lowest at 5% in January 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands in the United States peaked at 6.2% in August 2026 and was lowest at 4.7% in January 2026. ## How did search popularity change for United States laptop brands in September 2026? - In September 2026, HP gained share of searches among laptop brands in the United States, from 10.4% to 12.3%. - In September 2026, Alienware gained share of searches among laptop brands in the United States, from 5.7% to 6.7%. - In September 2026, Apple MacBook lost share of searches among laptop brands in the United States, from 51.8% to 50.3%. - In September 2026, Framework lost share of searches among laptop brands in the United States, from 3.8% to 3%. - Lenovo’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 9.8% to 8.2% in September 2026. - Microsoft Surface’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 2.9% to 2% in September 2026. ## How did search popularity change for United States TV brands in September 2026? - In September 2026, LG overtook Vizio and Hisense to rank 3rd among TV brands in the United States, with 13.7% of the searches. - In September 2026, Vizio lost share of searches among TV brands in the United States, from 11.2% to 9.2%. - In September 2026, Hisense lost share of searches among TV brands in the United States, from 9.2% to 7.5%. - In September 2026, Sony lost share of searches among TV brands in the United States, from 6.1% to 5%. - In September 2026, Panasonic rose from 12th to 11th among TV brands in the United States. - In September 2026, Sharp rose from 13th to 12th among TV brands in the United States. ## How did search popularity change for United States vacuum brands in September 2026? - In September 2026, BISSELL gained share of searches among vacuum brands in the United States, from 4.6% to 6.4%. - In September 2026, Roborock gained share of searches among vacuum brands in the United States, from 12.5% to 14.3%. - In September 2026, Shark lost share of searches among vacuum brands in the United States, from 27.9% to 26.1%. - In September 2026, Dyson lost share of searches among vacuum brands in the United States, from 22.8% to 21.4%. - In September 2026, Kirby lost share of searches among vacuum brands in the United States, from 8.4% to 7.9%. - In September 2026, Miele lost share of searches among vacuum brands in the United States, from 8.4% to 7.9%. ## How did search popularity change for United States refrigerator brands in September 2026? - In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%. - In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%. - In September 2026, Hisense gained share of searches among refrigerator brands in the United States, from 2.5% to 3.1%. - In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%. - LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026. - Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## How did search popularity change for United States washing machine brands in September 2026? - In September 2026, Maytag gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%. - In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%. - In September 2026, GE Appliances gained share of searches among washing machine brands in the United States, from 5.7% to 6.3%. - In September 2026, LG gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%. - In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%. - In September 2026, Speed Queen lost share of searches among washing machine brands in the United States, from 54.8% to 49.9%. ## How did search popularity change for United States dishwasher brands in September 2026? - In September 2026, GE Appliances overtook Miele to rank 5th among dishwasher brands in the United States, with 8.3% of the searches. - In September 2026, KitchenAid gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%. - In September 2026, Whirlpool gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%. - In September 2026, Frigidaire gained share of searches among dishwasher brands in the United States, from 9.2% to 10.1%. - In September 2026, LG gained share of searches among dishwasher brands in the United States, from 6.2% to 6.8%. - In September 2026, Bosch lost share of searches among dishwasher brands in the United States, from 25.1% to 22.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop brands | 27.1K | 1.8% | 10 | | Nov 2025 | Laptop brands | 33.1K | 1.7% | 10 | | Dec 2025 | Laptop brands | 27.1K | 1.5% | 10 | | Jan 2026 | Laptop brands | 27.1K | 1.7% | 10 | | Feb 2026 | Laptop brands | 27.1K | 1.8% | 9 | | Mar 2026 | Laptop brands | 33.1K | 1.8% | 9 | | Apr 2026 | Laptop brands | 27.1K | 1.9% | 9 | | May 2026 | Laptop brands | 27.1K | 1.9% | 9 | | Jun 2026 | Laptop brands | 22.2K | 1.6% | 10 | | Jul 2026 | Laptop brands | 27.1K | 1.9% | 9 | | Aug 2026 | Laptop brands | 33.1K | 1.7% | 10 | | Sep 2026 | Laptop brands | 33.1K | 2% | 9 | | Oct 2025 | TV brands | 201K | 21.6% | 2 | | Nov 2025 | TV brands | 246K | 19.3% | 2 | | Dec 2025 | TV brands | 201K | 19.3% | 2 | | Jan 2026 | TV brands | 165K | 17.1% | 2 | | Feb 2026 | TV brands | 135K | 17.4% | 2 | | Mar 2026 | TV brands | 135K | 17.3% | 2 | | Apr 2026 | TV brands | 110K | 15% | 2 | | May 2026 | TV brands | 135K | 16.6% | 2 | | Jun 2026 | TV brands | 135K | 14.6% | 2 | | Jul 2026 | TV brands | 165K | 17.6% | 2 | | Aug 2026 | TV brands | 165K | 16.7% | 2 | | Sep 2026 | TV brands | 165K | 16.8% | 2 | | Oct 2025 | Vacuum brands | 3.6K | 0.43% | 15 | | Nov 2025 | Vacuum brands | 5.4K | 0.46% | 15 | | Dec 2025 | Vacuum brands | 4.4K | 0.39% | 15 | | Jan 2026 | Vacuum brands | 4.4K | 0.49% | 15 | | Feb 2026 | Vacuum brands | 4.4K | 0.59% | 15 | | Mar 2026 | Vacuum brands | 3.6K | 0.42% | 15 | | Apr 2026 | Vacuum brands | 4.4K | 0.59% | 15 | | May 2026 | Vacuum brands | 5.4K | 0.72% | 15 | | Jun 2026 | Vacuum brands | 3.6K | 0.47% | 15 | | Jul 2026 | Vacuum brands | 3.6K | 0.47% | 15 | | Aug 2026 | Vacuum brands | 4.4K | 0.5% | 15 | | Sep 2026 | Vacuum brands | 2.9K | 0.38% | 15 | | Oct 2025 | Refrigerator brands | 90.5K | 12.2% | 4 | | Nov 2025 | Refrigerator brands | 90.5K | 12.2% | 3 | | Dec 2025 | Refrigerator brands | 74K | 11.9% | 4 | | Jan 2026 | Refrigerator brands | 74K | 11.8% | 4 | | Feb 2026 | Refrigerator brands | 74K | 12.9% | 3 | | Mar 2026 | Refrigerator brands | 74K | 11.5% | 4 | | Apr 2026 | Refrigerator brands | 90.5K | 14.3% | 3 | | May 2026 | Refrigerator brands | 74K | 11.9% | 4 | | Jun 2026 | Refrigerator brands | 90.5K | 12.8% | 4 | | Jul 2026 | Refrigerator brands | 90.5K | 12.4% | 4 | | Aug 2026 | Refrigerator brands | 90.5K | 12.6% | 4 | | Sep 2026 | Refrigerator brands | 74K | 12.6% | 4 | | Oct 2025 | Washing machine brands | 33.1K | 5.4% | 6 | | Nov 2025 | Washing machine brands | 40.5K | 6.1% | 6 | | Dec 2025 | Washing machine brands | 33.1K | 5% | 6 | | Jan 2026 | Washing machine brands | 33.1K | 5% | 6 | | Feb 2026 | Washing machine brands | 33.1K | 5.8% | 6 | | Mar 2026 | Washing machine brands | 33.1K | 5.1% | 6 | | Apr 2026 | Washing machine brands | 33.1K | 5.2% | 6 | | May 2026 | Washing machine brands | 33.1K | 5.8% | 6 | | Jun 2026 | Washing machine brands | 33.1K | 6% | 6 | | Jul 2026 | Washing machine brands | 33.1K | 5.8% | 6 | | Aug 2026 | Washing machine brands | 33.1K | 5.1% | 6 | | Sep 2026 | Washing machine brands | 33.1K | 5.7% | 6 | | Oct 2025 | Dishwasher brands | 27.1K | 5.7% | 8 | | Nov 2025 | Dishwasher brands | 33.1K | 6% | 8 | | Dec 2025 | Dishwasher brands | 27.1K | 4.8% | 8 | | Jan 2026 | Dishwasher brands | 27.1K | 4.7% | 8 | | Feb 2026 | Dishwasher brands | 27.1K | 6.1% | 8 | | Mar 2026 | Dishwasher brands | 27.1K | 5.5% | 8 | | Apr 2026 | Dishwasher brands | 22.2K | 5% | 8 | | May 2026 | Dishwasher brands | 27.1K | 6% | 8 | | Jun 2026 | Dishwasher brands | 22.2K | 5.5% | 8 | | Jul 2026 | Dishwasher brands | 22.2K | 5.4% | 8 | | Aug 2026 | Dishwasher brands | 27.1K | 6.2% | 8 | | Sep 2026 | Dishwasher brands | 22.2K | 5.6% | 8 | ## How are Samsung’s branded searches counted? Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “samsung dishwasher” - “samsung laptop” - “samsung refrigerator” - “samsung tv” - “samsung vacuum” - “samsung washer” ## Which laptop brands compete with Samsung? - [Apple MacBook](/demand/us/brands/macbook) - [HP](/demand/us/brands/hp) - [Dell](/demand/us/brands/dell) - [Lenovo](/demand/us/brands/lenovo) - [Alienware](/demand/us/brands/alienware) - [ASUS](/demand/us/brands/asus): Head-to-head: /demand/us/compare/asus-vs-samsung - [Framework](/demand/us/brands/framework-computer): Head-to-head: /demand/us/compare/framework-computer-vs-samsung - [Microsoft Surface](/demand/us/brands/microsoft-surface): Head-to-head: /demand/us/compare/microsoft-surface-vs-samsung - [Acer](/demand/us/brands/acer): Head-to-head: /demand/us/compare/acer-vs-samsung - [MSI](/demand/us/brands/msi): Head-to-head: /demand/us/compare/msi-vs-samsung - [Razer](/demand/us/brands/razer) - [LG](/demand/us/brands/lg) ## Who owns Samsung? Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy, Samsung Galaxy Tab and Samsung Galaxy Watch, owned by the same company, in the United States. - [Samsung](/demand/us/companies/samsung): Owns 7 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Samsung? Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy, Samsung Galaxy Tab and Samsung Galaxy Watch, owned by the same company, in the United States. ## Cite this page Brandwave. "Samsung: search popularity in the United States". https://gobrandwave.com/demand/us/brands/samsung This page is also available as HTML at https://gobrandwave.com/demand/us/brands/samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.