--- title: "RXO: search popularity in the United States" description: "RXO is a truck brokerage and freight transportation company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/rxo" publisher: "Brandwave" --- # RXO: search popularity in the United States RXO is a truck brokerage and freight transportation company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: RXO - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among freight brokers**: 14.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Freight brokers | 3 | 14.6% | 33.1K | - [Freight brokers in the US](/demand/us/categories/us-freight-brokers) ## Top freight brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RXO is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | C.H. Robinson | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TQL | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Echo Global Logistics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | RXO | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Landstar | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Allen Lund Company | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Worldwide Express | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Uber Freight | 8th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about freight brokers - Asked ChatGPT "What's the best freight broker in the US?": 1. C.H. Robinson, 2. TQL, 3. RXO, 4. Echo Global Logistics, 5. Allen Lund Company - Asked ChatGPT "Which freight brokerage should a small shipper in the US use?": 1. Echo Global Logistics, 2. TQL, 3. C.H. Robinson - Asked ChatGPT "What are the biggest freight brokers in the US?": 1. Landstar, 2. Allen Lund Company, 3. C.H. Robinson, 4. TQL, 5. RXO, 6. Uber Freight, 7. Worldwide Express, 8. Echo Global Logistics - Searched Google, AI Overview "freight broker": named none of the brands we track - Searched Google, AI Overview "freight broker companies": 1. C.H. Robinson, 2. TQL, 3. RXO, 4. Echo Global Logistics, 5. Worldwide Express, 6. Landstar, 7. Uber Freight Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How has branded search demand for RXO changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for RXO in the United States held steady at 33.1K. - Across the 12 months ending September 2026, RXO’s share of searches among freight brokers in the United States increased from 13% to 14.6%. - Across the 12 months ending September 2026, RXO’s share of searches among freight brokers in the United States peaked at 17.2% in June 2026 and was lowest at 11.4% in March 2026. ## How did search popularity change for United States freight brokers in September 2026? - In September 2026, C.H. Robinson gained share of searches among freight brokers in the United States, from 17% to 17.8%. - In September 2026, RXO gained share of searches among freight brokers in the United States, from 13.9% to 14.6%. - In September 2026, Uber Freight gained share of searches among freight brokers in the United States, from 11.3% to 11.9%. - In September 2026, TQL lost share of searches among freight brokers in the United States, from 33.9% to 32.4%. - In September 2026, Landstar lost share of searches among freight brokers in the United States, from 7.6% to 6.5%. - Estimated monthly branded searches for Allen Lund Company in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Freight brokers | 33.1K | 13% | 3 | | Nov 2025 | Freight brokers | 27.1K | 13% | 3 | | Dec 2025 | Freight brokers | 33.1K | 15.1% | 3 | | Jan 2026 | Freight brokers | 33.1K | 13.4% | 3 | | Feb 2026 | Freight brokers | 27.1K | 12.4% | 3 | | Mar 2026 | Freight brokers | 33.1K | 11.4% | 3 | | Apr 2026 | Freight brokers | 33.1K | 13.7% | 3 | | May 2026 | Freight brokers | 33.1K | 14.9% | 3 | | Jun 2026 | Freight brokers | 40.5K | 17.2% | 3 | | Jul 2026 | Freight brokers | 33.1K | 14.4% | 3 | | Aug 2026 | Freight brokers | 33.1K | 13.9% | 3 | | Sep 2026 | Freight brokers | 33.1K | 14.6% | 3 | ## How are RXO’s branded searches counted? Brandwave collects information about searches that people make online using RXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rxo” ## Which freight brokers compete with RXO? - [TQL](/demand/us/brands/tql): Head-to-head: /demand/us/compare/rxo-vs-tql - [C.H. Robinson](/demand/us/brands/ch-robinson): Head-to-head: /demand/us/compare/ch-robinson-vs-rxo - [Uber Freight](/demand/us/brands/uber-freight): Head-to-head: /demand/us/compare/rxo-vs-uber-freight - [Worldwide Express](/demand/us/brands/worldwide-express): Head-to-head: /demand/us/compare/rxo-vs-worldwide-express - [Landstar](/demand/us/brands/landstar): Head-to-head: /demand/us/compare/landstar-vs-rxo - [Echo Global Logistics](/demand/us/brands/echo-global-logistics) - [Allen Lund Company](/demand/us/brands/allen-lund) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "RXO: search popularity in the United States". https://gobrandwave.com/demand/us/brands/rxo This page is also available as HTML at https://gobrandwave.com/demand/us/brands/rxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.