--- title: "Royal Canin: search popularity in the United States" description: "Royal Canin is a pet food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/royal-canin" publisher: "Brandwave" --- # Royal Canin: search popularity in the United States Royal Canin is a pet food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Royal Canin - **Owned by**: Mars - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among dog food brands**: 9.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog food brands | 4 | 9.7% | 60.5K | | Cat food brands | 7 | 7.8% | 22.2K | - [Dog food brands](/demand/us/categories/us-dog-food-brands) - [Cat food brands](/demand/us/categories/us-cat-food-brands) ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Royal Canin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Royal Canin is the third most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Purina | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Royal Canin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pedigree | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | The Farmer's Dog | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Open Farm | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Blue Buffalo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ollie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spot & Tango | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orijen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Acana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stella & Chewy’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merrick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Taste of the Wild | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "Which dog food should I buy?": 1. Purina, 2. Hill's, 3. Royal Canin - Asked ChatGPT "What are the best dog food brands?": 1. Purina, 2. Hill's, 3. Royal Canin - Asked ChatGPT "What is the healthiest dog food?": 1. Hill's, 2. Purina, 3. Royal Canin - Searched Google, AI Overview "dog food": 1. Purina, 2. Pedigree, 3. The Farmer's Dog - Searched Google, AI Overview "best dog food": 1. Royal Canin, 2. Purina, 3. Open Farm Not named in any answer: Blue Buffalo, Ollie, Spot & Tango, Orijen, Acana, Stella & Chewy’s, Merrick, Taste of the Wild and Farmina. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Royal Canin changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Royal Canin in the United States fell from 101K to 82.7K. - Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in the United States increased from 8.1% to 9.7%. - Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in the United States peaked at 12.3% in April 2026 and was lowest at 6.8% in November 2025. - Across the 12 months ending September 2026, Royal Canin rose from 5th to 4th among dog food brands in the United States. - Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands in the United States decreased from 11.7% to 7.8%. - Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands in the United States peaked at 12.7% in December 2025 and was lowest at 6.9% in April 2026. - Across the 12 months ending September 2026, Royal Canin fell from 3rd to 7th among cat food brands in the United States. ## How did search popularity change for United States dog food brands in September 2026? - In September 2026, Open Farm overtook Royal Canin and Blue Buffalo to rank 3rd among dog food brands in the United States, with 9.7% of the searches. - In September 2026, Hill's gained share of searches among dog food brands in the United States, from 4.6% to 5.3%. - In September 2026, Pedigree gained share of searches among dog food brands in the United States, from 3.8% to 4.4%. - In September 2026, Purina lost share of searches among dog food brands in the United States, from 22.8% to 21.7%. - In September 2026, The Farmer's Dog lost share of searches among dog food brands in the United States, from 15.2% to 14.5%. - In September 2026, Royal Canin lost share of searches among dog food brands in the United States, from 10.2% to 9.7%. ## How did search popularity change for United States cat food brands in September 2026? - In September 2026, Friskies overtook Purina Pro Plan to rank 2nd among cat food brands in the United States, with 9.5% of the searches. - In September 2026, Fancy Feast overtook Purina Pro Plan and Purina ONE to rank 3rd among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Iams overtook Purina Pro Plan and Purina ONE to rank 4th among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Meow Mix overtook Purina Pro Plan and Purina ONE to rank 5th among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Royal Canin overtook Purina Pro Plan to rank 7th among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Sheba overtook Purina Pro Plan to rank 8th among cat food brands in the United States, with 7.8% of the searches. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog food brands | 60.5K | 8.1% | 5 | | Nov 2025 | Dog food brands | 49.5K | 6.8% | 6 | | Dec 2025 | Dog food brands | 74K | 10.1% | 4 | | Jan 2026 | Dog food brands | 74K | 9.3% | 5 | | Feb 2026 | Dog food brands | 60.5K | 9.1% | 5 | | Mar 2026 | Dog food brands | 74K | 10.4% | 3 | | Apr 2026 | Dog food brands | 90.5K | 12.3% | 3 | | May 2026 | Dog food brands | 74K | 10.1% | 4 | | Jun 2026 | Dog food brands | 74K | 11% | 3 | | Jul 2026 | Dog food brands | 74K | 10.9% | 3 | | Aug 2026 | Dog food brands | 74K | 10.2% | 3 | | Sep 2026 | Dog food brands | 60.5K | 9.7% | 4 | | Oct 2025 | Cat food brands | 40.5K | 11.7% | 3 | | Nov 2025 | Cat food brands | 40.5K | 12.2% | 3 | | Dec 2025 | Cat food brands | 40.5K | 12.7% | 3 | | Jan 2026 | Cat food brands | 40.5K | 10.8% | 3 | | Feb 2026 | Cat food brands | 33.1K | 10.9% | 3 | | Mar 2026 | Cat food brands | 27.1K | 8% | 4 | | Apr 2026 | Cat food brands | 22.2K | 6.9% | 4 | | May 2026 | Cat food brands | 27.1K | 8.1% | 4 | | Jun 2026 | Cat food brands | 27.1K | 9.2% | 4 | | Jul 2026 | Cat food brands | 33.1K | 10.9% | 3 | | Aug 2026 | Cat food brands | 22.2K | 7.2% | 8 | | Sep 2026 | Cat food brands | 22.2K | 7.8% | 7 | ## How are Royal Canin’s branded searches counted? Brandwave collects information about searches that people make online using Royal Canin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “royal canin cat food” - “royal canin dog food” ## Which dog food brands compete with Royal Canin? - [Purina](/demand/us/brands/purina): Head-to-head: /demand/us/compare/purina-vs-royal-canin - [The Farmer's Dog](/demand/us/brands/the-farmers-dog): Head-to-head: /demand/us/compare/royal-canin-vs-the-farmers-dog - [Open Farm](/demand/us/brands/open-farm): Head-to-head: /demand/us/compare/open-farm-vs-royal-canin - [Blue Buffalo](/demand/us/brands/blue-buffalo): Head-to-head: /demand/us/compare/blue-buffalo-vs-royal-canin - [Ollie](/demand/us/brands/ollie): Head-to-head: /demand/us/compare/ollie-vs-royal-canin - [Spot & Tango](/demand/us/brands/spot-and-tango) - [Hill's](/demand/us/brands/hills) - [Pedigree](/demand/us/brands/pedigree) - [Orijen](/demand/us/brands/orijen) - [Acana](/demand/us/brands/acana) - [Stella & Chewy’s](/demand/us/brands/stella-and-chewys) - [Merrick](/demand/us/brands/merrick) - [Taste of the Wild](/demand/us/brands/taste-of-the-wild) - [Farmina](/demand/us/brands/farmina) ## Who owns Royal Canin? Royal Canin is owned by Mars. Brandwave also tracks Banfield Pet Hospital, BluePearl Pet Hospital, M&M's, Pedigree, Sheba, Snickers, Starburst, Twix and VCA Animal Hospitals, owned by the same company, in the United States. - [Mars](/demand/us/companies/mars): Owns 21 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Royal Canin? Royal Canin is owned by Mars. Brandwave also tracks Banfield Pet Hospital, BluePearl Pet Hospital, M&M's, Pedigree, Sheba, Snickers, Starburst, Twix and VCA Animal Hospitals, owned by the same company, in the United States. ## Cite this page Brandwave. "Royal Canin: search popularity in the United States". https://gobrandwave.com/demand/us/brands/royal-canin This page is also available as HTML at https://gobrandwave.com/demand/us/brands/royal-canin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.