--- title: "Root: search popularity in the United States" description: "Root is an insurtech company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/root" publisher: "Brandwave" --- # Root: search popularity in the United States Root is an insurtech company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Root - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among car insurance brands**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car insurance brands | 5 | 3.4% | 150K | - [Car insurance brands](/demand/us/categories/us-car-insurance-brands) ## Top car insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Root did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GEICO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Travelers | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | USAA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Progressive | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | State Farm | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Erie Insurance | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Nationwide | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Root | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allstate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmers Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car insurance brands - Asked ChatGPT "Which car insurance company should I use in the US?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Asked ChatGPT "What are the best car insurance companies in the US?": 1. Travelers, 2. GEICO, 3. Erie Insurance, 4. Progressive, 5. USAA, 6. Nationwide - Asked ChatGPT "What's the cheapest good car insurance in the US for a new driver?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Searched Google, AI Overview "cheapest car insurance": 1. Travelers, 2. GEICO, 3. USAA, 4. Erie Insurance, 5. Progressive - Searched Google, AI Overview "best car insurance": 1. Travelers, 2. USAA, 3. GEICO, 4. Progressive, 5. Nationwide, 6. Erie Insurance Not named in any answer: Root, Allstate, Liberty Mutual and Farmers Insurance. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Root changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Root in the United States fell from 183K to 150K. - Across the 12 months ending September 2026, Root’s share of searches among car insurance brands in the United States decreased from 4.1% to 3.4%. - Across the 12 months ending September 2026, Root’s share of searches among car insurance brands in the United States peaked at 4.4% in November 2025 and was lowest at 3.1% in April 2026. ## How did search popularity change for United States car insurance brands in September 2026? - In September 2026, Progressive gained share of searches among car insurance brands in the United States, from 21% to 24.3%. - In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%. - In September 2026, Erie Insurance lost share of searches among car insurance brands in the United States, from 7.1% to 5.6%. - In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%. - USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026. - Liberty Mutual’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 0.62% to 1.1% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car insurance brands | 183K | 4.1% | 5 | | Nov 2025 | Car insurance brands | 183K | 4.4% | 4 | | Dec 2025 | Car insurance brands | 180K | 3.9% | 5 | | Jan 2026 | Car insurance brands | 183K | 3.7% | 5 | | Feb 2026 | Car insurance brands | 183K | 3.7% | 6 | | Mar 2026 | Car insurance brands | 183K | 3.5% | 5 | | Apr 2026 | Car insurance brands | 150K | 3.1% | 5 | | May 2026 | Car insurance brands | 150K | 3.3% | 5 | | Jun 2026 | Car insurance brands | 147K | 3.4% | 5 | | Jul 2026 | Car insurance brands | 147K | 3.4% | 5 | | Aug 2026 | Car insurance brands | 150K | 3.5% | 5 | | Sep 2026 | Car insurance brands | 150K | 3.4% | 5 | ## How are Root’s branded searches counted? Brandwave collects information about searches that people make online using Root’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “root car insurance” - “root insurance” ## Which car insurance brands compete with Root? - [GEICO](/demand/us/brands/geico) - [Progressive](/demand/us/brands/progressive-insurance): Head-to-head: /demand/us/compare/progressive-insurance-vs-root - [Erie Insurance](/demand/us/brands/erie-insurance): Head-to-head: /demand/us/compare/erie-insurance-vs-root - [Nationwide](/demand/us/brands/nationwide): Head-to-head: /demand/us/compare/nationwide-vs-root - [USAA](/demand/us/brands/usaa): Head-to-head: /demand/us/compare/root-vs-usaa - [State Farm](/demand/us/brands/state-farm): Head-to-head: /demand/us/compare/root-vs-state-farm - [Travelers](/demand/us/brands/travelers) - [Allstate](/demand/us/brands/allstate) - [Liberty Mutual](/demand/us/brands/liberty-mutual) - [Farmers Insurance](/demand/us/brands/farmers-insurance) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Root: search popularity in the United States". https://gobrandwave.com/demand/us/brands/root This page is also available as HTML at https://gobrandwave.com/demand/us/brands/root. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.