---
title: "Robinhood: search popularity in United States"
description: "A US app for commission-free trading in stocks, options, and crypto, plus retirement accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/robinhood"
publisher: "Brandwave"
---

# Robinhood: search popularity in United States

A US app for commission-free trading in stocks, options, and crypto, plus retirement accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Robinhood
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among stock brokers**: 15.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stock brokers | 3 | 15.9% | 871K |

- [Stock brokers](/demand/us/categories/us-stock-brokers)

## How has branded search demand for Robinhood changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Robinhood in United States fell from 1.3M to 871K.
- Across the 12 months ending September 2026, Robinhood’s estimated Share of Search among stock brokers in United States decreased from 16.4% to 15.9%.
- Across the 12 months ending September 2026, Robinhood’s estimated Share of Search among stock brokers in United States peaked at 16.4% in October 2025 and was lowest at 12% in January 2026.

## How did search popularity change for United States stock brokers in September 2026?

- In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%.
- In September 2026, Robinhood gained estimated Share of Search among stock brokers in United States, from 14.4% to 15.9%.
- In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.
- In September 2026, Charles Schwab lost estimated Share of Search among stock brokers in United States, from 55% to 50.1%.
- Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stock brokers | 1.3M | 16.4% | 3 |
| Nov 2025 | Stock brokers | 858K | 14.1% | 3 |
| Dec 2025 | Stock brokers | 712K | 12% | 3 |
| Jan 2026 | Stock brokers | 866K | 12% | 3 |
| Feb 2026 | Stock brokers | 1M | 15.7% | 3 |
| Mar 2026 | Stock brokers | 1.1M | 15.7% | 3 |
| Apr 2026 | Stock brokers | 1.1M | 14.2% | 3 |
| May 2026 | Stock brokers | 1.1M | 14.2% | 3 |
| Jun 2026 | Stock brokers | 1.1M | 14.3% | 3 |
| Jul 2026 | Stock brokers | 881K | 14.5% | 3 |
| Aug 2026 | Stock brokers | 876K | 14.4% | 3 |
| Sep 2026 | Stock brokers | 871K | 15.9% | 3 |

## How is Robinhood measured?

Brandwave collects information about searches that people make online using Robinhood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “robinhood”
- “robinhood app”
- “robinhood apps”
- “robinhood bank”
- “robinhood crypto”
- “robinhood cryptocurrency”
- “robinhood financial”
- “robinhood retirement”
- “robinhood trading”
- “robinhood trading app”

## Which stock brokers compete with Robinhood?

- [Charles Schwab](/demand/us/brands/charles-schwab): Head-to-head: /demand/us/compare/charles-schwab-vs-robinhood
- [E*TRADE](/demand/us/brands/e-trade): Head-to-head: /demand/us/compare/e-trade-vs-robinhood
- [Fidelity](/demand/us/brands/fidelity-investments): Head-to-head: /demand/us/compare/fidelity-investments-vs-robinhood
- [Interactive Brokers](/demand/us/brands/interactive-brokers): Head-to-head: /demand/us/compare/interactive-brokers-vs-robinhood

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Robinhood: search popularity in United States". https://gobrandwave.com/demand/us/brands/robinhood

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/robinhood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.