---
title: "How popular is Relay? Searches and AI answers in the United States"
description: "An online business bank account and money management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/relay-financial"
publisher: "Brandwave"
---

# How popular is Relay? Searches and AI answers in the United States

An online business bank account and money management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Relay
- **Market**: United States
- **Measured month**: Oct 2026
- **Share of Search among business bank accounts**: 21.2%

## Where does Relay compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business bank accounts | 2 | 21.2% | 26.9K |

- [Business bank accounts in the US](/demand/us/categories/us-business-bank-accounts)

## Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Relay was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Relay is the third most recommended of the 11.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bluevine | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Chase | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Relay | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| American Express | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Mercury | 5th | 0 of 3 | 1 of 1 | 1 of 4 |
| Wells Fargo | 6th | 0 of 3 | 1 of 1 | 1 of 4 |
| Found | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Novo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Lili | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Bank of America | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| NorthOne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about business bank accounts

- Asked ChatGPT "What's the best business bank account for a small business?": 1. Bluevine, 2. Chase, 3. Relay
- Asked ChatGPT "Which business checking account has no monthly fees?": 1. Bluevine, 2. American Express, 3. Relay
- Asked ChatGPT "Where should I open a bank account for my LLC?": 1. Bluevine, 2. Chase, 3. Relay
- Searched Google, AI Overview "business bank account": 1. Bluevine, 2. Mercury, 3. Wells Fargo, 4. American Express

Not named in any answer: Found, Novo, Lili, Bank of America and NorthOne.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## How has branded search demand for Relay changed in the United States over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Relay in the United States rose from 19.2K to 26.9K.
- Across the 12 months ending October 2026, Relay’s share of searches among business bank accounts in the United States increased from 16.7% to 21.2%.
- Across the 12 months ending October 2026, Relay’s share of searches among business bank accounts in the United States peaked at 21.2% in October 2026 and was lowest at 16% in December 2025.

## How did search popularity change for United States business bank accounts in October 2026?

- In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches.
- In October 2026, Mercury gained share of searches among business bank accounts in the United States, from 32.7% to 33.5%.
- In October 2026, Bluevine lost share of searches among business bank accounts in the United States, from 7.6% to 5.2%.
- In October 2026, Novo lost share of searches among business bank accounts in the United States, from 6.7% to 5.6%.
- In October 2026, Wells Fargo lost share of searches among business bank accounts in the United States, from 3.4% to 2.8%.
- Found’s share of searches among business bank accounts in the United States has gained ground for 3 months in a row, from 10% to 12.8% in October 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Business bank accounts | 19.2K | 16.7% | 2 |
| Dec 2025 | Business bank accounts | 19.2K | 16% | 2 |
| Jan 2026 | Business bank accounts | 23.5K | 16.6% | 2 |
| Feb 2026 | Business bank accounts | 23.5K | 16.8% | 2 |
| Mar 2026 | Business bank accounts | 28.8K | 17.3% | 2 |
| Apr 2026 | Business bank accounts | 27.6K | 16.8% | 2 |
| May 2026 | Business bank accounts | 26.2K | 16.2% | 2 |
| Jun 2026 | Business bank accounts | 30.2K | 18.3% | 2 |
| Jul 2026 | Business bank accounts | 29.6K | 18.3% | 2 |
| Aug 2026 | Business bank accounts | 26.9K | 18.2% | 2 |
| Sep 2026 | Business bank accounts | 26.9K | 20.8% | 2 |
| Oct 2026 | Business bank accounts | 26.9K | 21.2% | 2 |

## How are Relay’s branded searches counted?

Brandwave collects information about searches that people make online using Relay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “relay bank”
- “relay financial”

## Which business bank accounts compete with Relay?

- [Mercury](/demand/us/brands/mercury-bank): Head-to-head: /demand/us/compare/mercury-bank-vs-relay-financial
- [Found](/demand/us/brands/found-banking): Head-to-head: /demand/us/compare/found-banking-vs-relay-financial
- [American Express](/demand/us/brands/american-express): Head-to-head: /demand/us/compare/american-express-vs-relay-financial
- [Chase](/demand/us/brands/chase-bank): Head-to-head: /demand/us/compare/chase-bank-vs-relay-financial
- [Novo](/demand/us/brands/novo): Head-to-head: /demand/us/compare/novo-vs-relay-financial
- [Bluevine](/demand/us/brands/bluevine)
- [Lili](/demand/us/brands/lili-bank)
- [Wells Fargo](/demand/us/brands/wells-fargo)
- [Bank of America](/demand/us/brands/bank-of-america)
- [NorthOne](/demand/us/brands/northone)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is Relay? Searches and AI answers in the United States". https://gobrandwave.com/demand/us/brands/relay-financial

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/relay-financial. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
