--- title: "Ray-Ban: search popularity in the United States" description: "Ray-Ban is a sunglasses brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/ray-ban" publisher: "Brandwave" --- # Ray-Ban: search popularity in the United States Ray-Ban is a sunglasses brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ray-Ban - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among sunglasses brands**: 39.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunglasses brands | 1 | 39.8% | 550K | - [Sunglasses brands](/demand/us/categories/us-sunglasses-brands) ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ray-Ban was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ray-Ban is the third most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oakley | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Costa | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ray-Ban | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Persol | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Oliver Peoples | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Goodr | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Warby Parker | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Smith | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Prada | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pit Viper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Knockaround | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Le Specs | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "Which sunglasses should I buy?": 1. Ray-Ban, 2. Oakley, 3. Le Specs - Asked ChatGPT "What are the best sunglasses brands?": 1. Ray-Ban, 2. Persol, 3. Maui Jim, 4. Oliver Peoples, 5. Oakley, 6. Costa, 7. Warby Parker, 8. Goodr, 9. Prada - Asked ChatGPT "What are the best polarized sunglasses?": 1. Maui Jim, 2. Oakley, 3. Costa, 4. Goodr, 5. Smith - Searched Google, AI Overview "sunglasses": 1. Oakley, 2. Ray-Ban - Searched Google, AI Overview "polarized sunglasses": 1. Costa, 2. Ray-Ban Not named in any answer: Quay, Gucci, Pit Viper and Knockaround. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Ray-Ban changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ray-Ban in the United States held steady at 550K. - Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in the United States decreased from 42% to 39.8%. - Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in the United States peaked at 48.9% in December 2025 and was lowest at 34.8% in July 2026. ## How did search popularity change for United States sunglasses brands in September 2026? - In September 2026, Oakley gained share of searches among sunglasses brands in the United States, from 12% to 14.5%. - In September 2026, Goodr lost share of searches among sunglasses brands in the United States, from 8.1% to 6.5%. - Quay’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 7.3% to 5.4% in September 2026. - Pit Viper’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 4% to 2.4% in September 2026. - Costa’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 6% to 5.4% in September 2026. - In September 2026, Le Specs rose from 15th to 14th among sunglasses brands in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunglasses brands | 550K | 42% | 1 | | Nov 2025 | Sunglasses brands | 823K | 48.5% | 1 | | Dec 2025 | Sunglasses brands | 823K | 48.9% | 1 | | Jan 2026 | Sunglasses brands | 550K | 45.3% | 1 | | Feb 2026 | Sunglasses brands | 550K | 42.9% | 1 | | Mar 2026 | Sunglasses brands | 673K | 39.2% | 1 | | Apr 2026 | Sunglasses brands | 673K | 38.3% | 1 | | May 2026 | Sunglasses brands | 823K | 38.9% | 1 | | Jun 2026 | Sunglasses brands | 823K | 36.6% | 1 | | Jul 2026 | Sunglasses brands | 673K | 34.8% | 1 | | Aug 2026 | Sunglasses brands | 673K | 40.2% | 1 | | Sep 2026 | Sunglasses brands | 550K | 39.8% | 1 | ## How are Ray-Ban’s branded searches counted? Brandwave collects information about searches that people make online using Ray-Ban’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ray ban” ## Which sunglasses brands compete with Ray-Ban? - [Oakley](/demand/us/brands/oakley): Head-to-head: /demand/us/compare/oakley-vs-ray-ban - [Prada](/demand/us/brands/prada): Head-to-head: /demand/us/compare/prada-vs-ray-ban - [Goodr](/demand/us/brands/goodr): Head-to-head: /demand/us/compare/goodr-vs-ray-ban - [Maui Jim](/demand/us/brands/maui-jim): Head-to-head: /demand/us/compare/maui-jim-vs-ray-ban - [Costa](/demand/us/brands/costa-del-mar): Head-to-head: /demand/us/compare/costa-del-mar-vs-ray-ban - [Quay](/demand/us/brands/quay) - [Gucci](/demand/us/brands/gucci) - [Oliver Peoples](/demand/us/brands/oliver-peoples) - [Pit Viper](/demand/us/brands/pit-viper) - [Smith](/demand/us/brands/smith-optics) - [Persol](/demand/us/brands/persol) - [Knockaround](/demand/us/brands/knockaround) - [Le Specs](/demand/us/brands/le-specs) - [Warby Parker](/demand/us/brands/warby-parker) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ray-Ban: search popularity in the United States". https://gobrandwave.com/demand/us/brands/ray-ban This page is also available as HTML at https://gobrandwave.com/demand/us/brands/ray-ban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.