--- title: "Rao's: search popularity in the United States" description: "Rao's is a pasta sauce brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/rao-s" publisher: "Brandwave" --- # Rao's: search popularity in the United States Rao's is a pasta sauce brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rao's - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among soup brands**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soup brands | 6 | 2.2% | 6.6K | | Frozen pizza brands | 8 | 3% | 8K | - [Soup brands](/demand/us/categories/us-soup-brands) - [Frozen pizza brands](/demand/us/categories/us-frozen-pizza-brands) ## Top soup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rao's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rao's is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campbell's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Progresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amy's | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pacific Foods | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rao's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Health Valley | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Heinz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup brands - Asked ChatGPT "Which soup brand should I buy in the US?": 1. Campbell's, 2. Progresso, 3. Pacific Foods, 4. Amy's, 5. Health Valley - Asked ChatGPT "What are the best soup brands in the US?": 1. Pacific Foods, 2. Progresso, 3. Campbell's, 4. Amy's, 5. Rao's, 6. Health Valley - Asked ChatGPT "What's the best soup brand in the US for easy lunches?": 1. Progresso, 2. Campbell's, 3. Amy's, 4. Pacific Foods - Searched Google, AI Overview "soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods, 5. Rao's - Searched Google, AI Overview "canned soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods Not named in any answer: Heinz. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for Rao's changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rao's in the United States fell from 29.5K to 14.6K. - Across the 12 months ending September 2026, Rao's’ share of searches among soup brands in the United States decreased from 2.7% to 2.2%. - Across the 12 months ending September 2026, Rao's’ share of searches among soup brands in the United States peaked at 3% in January 2026 and was lowest at 0.9% in November 2025. - Across the 12 months ending September 2026, Rao's fell from 5th to 6th among soup brands in the United States. - Across the 12 months ending September 2026, Rao's’ share of searches among frozen pizza brands in the United States decreased from 7.7% to 3%. - Across the 12 months ending September 2026, Rao's’ share of searches among frozen pizza brands in the United States peaked at 7.7% in October 2025 and was lowest at 2.9% in July 2026. - Across the 12 months ending September 2026, Rao's fell from 6th to 8th among frozen pizza brands in the United States. ## How did search popularity change for United States soup brands in September 2026? - In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in the United States, with 11.2% of the searches. - In September 2026, Campbell's gained share of searches among soup brands in the United States, from 68.6% to 69.6%. - In September 2026, Amy's gained share of searches among soup brands in the United States, from 4.4% to 5%. - In September 2026, Heinz lost share of searches among soup brands in the United States, from 11.7% to 9%. - Estimated monthly branded searches for Health Valley in the United States fell 45% over 12 measured months, from 1.7K to 930 in September 2026. - Estimated monthly branded searches for Rao's in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## How did search popularity change for United States frozen pizza brands in September 2026? - In September 2026, Home Run Inn overtook Totino's to become the leader among frozen pizza brands in the United States, with 21% of the searches. - In September 2026, Screamin’ Sicilian overtook Rao's to rank 7th among frozen pizza brands in the United States, with 3.1% of the searches. - In September 2026, Motor City Pizza Co. gained share of searches among frozen pizza brands in the United States, from 10.5% to 12.6%. - In September 2026, Tombstone gained share of searches among frozen pizza brands in the United States, from 5.7% to 6.9%. - In September 2026, Totino's lost share of searches among frozen pizza brands in the United States, from 21.4% to 18.2%. - In September 2026, Rao's lost share of searches among frozen pizza brands in the United States, from 3.8% to 3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soup brands | 8.1K | 2.7% | 5 | | Nov 2025 | Soup brands | 8.1K | 0.9% | 6 | | Dec 2025 | Soup brands | 9.9K | 2.5% | 5 | | Jan 2026 | Soup brands | 9.9K | 3% | 6 | | Feb 2026 | Soup brands | 6.6K | 2.7% | 6 | | Mar 2026 | Soup brands | 5.4K | 2.1% | 6 | | Apr 2026 | Soup brands | 4.4K | 1.8% | 6 | | May 2026 | Soup brands | 3.6K | 1.5% | 6 | | Jun 2026 | Soup brands | 3.6K | 1.6% | 6 | | Jul 2026 | Soup brands | 4.4K | 2% | 6 | | Aug 2026 | Soup brands | 4.4K | 1.9% | 6 | | Sep 2026 | Soup brands | 6.6K | 2.2% | 6 | | Oct 2025 | Frozen pizza brands | 21.4K | 7.7% | 6 | | Nov 2025 | Frozen pizza brands | 14.3K | 5.7% | 7 | | Dec 2025 | Frozen pizza brands | 13.5K | 5.1% | 6 | | Jan 2026 | Frozen pizza brands | 12.5K | 3.9% | 7 | | Feb 2026 | Frozen pizza brands | 11.7K | 4.2% | 8 | | Mar 2026 | Frozen pizza brands | 9.8K | 3.9% | 8 | | Apr 2026 | Frozen pizza brands | 8.3K | 3.1% | 8 | | May 2026 | Frozen pizza brands | 8K | 3.2% | 8 | | Jun 2026 | Frozen pizza brands | 8K | 3.2% | 8 | | Jul 2026 | Frozen pizza brands | 8K | 2.9% | 8 | | Aug 2026 | Frozen pizza brands | 12K | 3.8% | 7 | | Sep 2026 | Frozen pizza brands | 8K | 3% | 8 | ## How are Rao's’ branded searches counted? Brandwave collects information about searches that people make online using Rao's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rao's frozen pizza” - “raos frozen pizza” - “raos pizza” - “raos soup” ## Which soup brands compete with Rao's? - [Campbell's](/demand/us/brands/campbells) - [Progresso](/demand/us/brands/progresso): Head-to-head: /demand/us/compare/progresso-vs-rao-s - [Heinz](/demand/us/brands/heinz): Head-to-head: /demand/us/compare/heinz-vs-rao-s - [Amy's](/demand/us/brands/amy-s): Head-to-head: /demand/us/compare/amy-s-vs-rao-s - [Pacific Foods](/demand/us/brands/pacific-foods): Head-to-head: /demand/us/compare/pacific-foods-vs-rao-s - [Health Valley](/demand/us/brands/health-valley): Head-to-head: /demand/us/compare/health-valley-vs-rao-s ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rao's: search popularity in the United States". https://gobrandwave.com/demand/us/brands/rao-s This page is also available as HTML at https://gobrandwave.com/demand/us/brands/rao-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.