---
title: "Purple Carrot: search popularity in the United States"
description: "Purple Carrot is a plant-based meal kit service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/purple-carrot"
publisher: "Brandwave"
---

# Purple Carrot: search popularity in the United States

Purple Carrot is a plant-based meal kit service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Purple Carrot
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among meal kit services**: 2.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meal kit services | 8 | 2.9% | 33.1K |
| Prepared meal delivery services | 4 | 3.8% | 33.1K |

- [Meal kit services](/demand/us/categories/us-meal-kit-services)
- [Prepared meal delivery services in the US](/demand/us/categories/us-prepared-meal-delivery)

## Top meal kit services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Purple Carrot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Purple Carrot is the seventh most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| HelloFresh | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Home Chef | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| EveryPlate | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Marley Spoon | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Blue Apron | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Green Chef | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Purple Carrot | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Factor | 8th | 3 of 3 | 1 of 2 | 4 of 5 |
| CookUnity | 9th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about meal kit services

- Asked ChatGPT "Which meal kit service should I use in the US?": 1. HelloFresh, 2. EveryPlate, 3. Home Chef, 4. Green Chef, 5. Factor
- Asked ChatGPT "What are the best meal kit services in the US?": 1. HelloFresh, 2. EveryPlate, 3. Home Chef, 4. Green Chef, 5. Blue Apron, 6. Purple Carrot, 7. Marley Spoon, 8. CookUnity, 9. Factor
- Asked ChatGPT "What's the best meal kit service in the US for easy dinners?": 1. Home Chef, 2. HelloFresh, 3. EveryPlate, 4. Factor
- Searched Google, AI Overview "meal kit services": 1. Marley Spoon, 2. Home Chef, 3. HelloFresh, 4. EveryPlate, 5. CookUnity
- Searched Google, AI Overview "meal delivery service": 1. HelloFresh, 2. Blue Apron, 3. Purple Carrot, 4. Factor

Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026.

## How has branded search demand for Purple Carrot changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Purple Carrot in the United States fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Purple Carrot’s share of searches among meal kit services in the United States peaked at 4.3% in November 2025 and was lowest at 2.2% in August 2026.
- Across the 12 months ending September 2026, Purple Carrot’s share of searches among prepared meal delivery services in the United States decreased from 6.4% to 3.8%.
- Across the 12 months ending September 2026, Purple Carrot’s share of searches among prepared meal delivery services in the United States peaked at 8.1% in November 2025 and was lowest at 2.8% in August 2026.

## How did search popularity change for United States meal kit services in September 2026?

- In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in the United States, with 2.9% of the searches.
- In September 2026, HelloFresh gained share of searches among meal kit services in the United States, from 7.3% to 9.5%.
- In September 2026, CookUnity gained share of searches among meal kit services in the United States, from 24.2% to 26.1%.
- In September 2026, Home Chef gained share of searches among meal kit services in the United States, from 13.3% to 14.3%.
- In September 2026, Factor lost share of searches among meal kit services in the United States, from 39.5% to 35.4%.
- In September 2026, Blue Apron lost share of searches among meal kit services in the United States, from 4.9% to 3.5%.

## How did search popularity change for United States prepared meal delivery services in September 2026?

- In September 2026, Purple Carrot overtook Tempo to rank 4th among prepared meal delivery services in the United States, with 3.8% of the searches.
- In September 2026, CookUnity gained share of searches among prepared meal delivery services in the United States, from 31.6% to 34.6%.
- In September 2026, Factor lost share of searches among prepared meal delivery services in the United States, from 51.5% to 47%.
- In September 2026, BistroMD rose from 7th to 6th among prepared meal delivery services in the United States.
- In September 2026, MegaFit Meals fell from 6th to 7th among prepared meal delivery services in the United States.
- Estimated monthly branded searches for Tempo in the United States rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meal kit services | 40.5K | 3.3% | 8 |
| Nov 2025 | Meal kit services | 40.5K | 4.3% | 8 |
| Dec 2025 | Meal kit services | 40.5K | 3.5% | 8 |
| Jan 2026 | Meal kit services | 49.5K | 2.4% | 9 |
| Feb 2026 | Meal kit services | 40.5K | 3.2% | 8 |
| Mar 2026 | Meal kit services | 49.5K | 3.8% | 7 |
| Apr 2026 | Meal kit services | 40.5K | 3.3% | 7 |
| May 2026 | Meal kit services | 33.1K | 3.1% | 7 |
| Jun 2026 | Meal kit services | 27.1K | 2.8% | 8 |
| Jul 2026 | Meal kit services | 27.1K | 2.7% | 8 |
| Aug 2026 | Meal kit services | 27.1K | 2.2% | 9 |
| Sep 2026 | Meal kit services | 33.1K | 2.9% | 8 |
| Oct 2025 | Prepared meal delivery services | 40.5K | 6.4% | 4 |
| Nov 2025 | Prepared meal delivery services | 40.5K | 8.1% | 4 |
| Dec 2025 | Prepared meal delivery services | 40.5K | 5.6% | 4 |
| Jan 2026 | Prepared meal delivery services | 49.5K | 3.5% | 4 |
| Feb 2026 | Prepared meal delivery services | 40.5K | 4.7% | 4 |
| Mar 2026 | Prepared meal delivery services | 49.5K | 5.5% | 3 |
| Apr 2026 | Prepared meal delivery services | 40.5K | 4.6% | 3 |
| May 2026 | Prepared meal delivery services | 33.1K | 4.2% | 4 |
| Jun 2026 | Prepared meal delivery services | 27.1K | 3.6% | 4 |
| Jul 2026 | Prepared meal delivery services | 27.1K | 3.5% | 4 |
| Aug 2026 | Prepared meal delivery services | 27.1K | 2.8% | 5 |
| Sep 2026 | Prepared meal delivery services | 33.1K | 3.8% | 4 |

## How are Purple Carrot’s branded searches counted?

Brandwave collects information about searches that people make online using Purple Carrot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “purple carrot”

## Which meal kit services compete with Purple Carrot?

- [Factor](/demand/us/brands/factor-meals)
- [CookUnity](/demand/us/brands/cookunity)
- [Home Chef](/demand/us/brands/home-chef)
- [HelloFresh](/demand/us/brands/hellofresh): Head-to-head: /demand/us/compare/hellofresh-vs-purple-carrot
- [Blue Apron](/demand/us/brands/blue-apron): Head-to-head: /demand/us/compare/blue-apron-vs-purple-carrot
- [EveryPlate](/demand/us/brands/everyplate): Head-to-head: /demand/us/compare/everyplate-vs-purple-carrot
- [Green Chef](/demand/us/brands/green-chef): Head-to-head: /demand/us/compare/green-chef-vs-purple-carrot
- [Marley Spoon](/demand/us/brands/marley-spoon): Head-to-head: /demand/us/compare/marley-spoon-vs-purple-carrot

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Purple Carrot: search popularity in the United States". https://gobrandwave.com/demand/us/brands/purple-carrot

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/purple-carrot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.