---
title: "Prosper: search popularity in United States"
description: "Prosper is a lending marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/prosper"
publisher: "Brandwave"
---

# Prosper: search popularity in United States

Prosper is a lending marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Prosper
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among lending platforms**: 21.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lending platforms | 2 | 21.9% | 40.5K |

- [Lending platforms](/demand/us/categories/us-lending-platforms)

## How has branded search demand for Prosper changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Prosper in United States held steady at 40.5K.
- Across the 12 months ending September 2026, Prosper’s estimated Share of Search among lending platforms in United States increased from 12.8% to 21.9%.
- Across the 12 months ending September 2026, Prosper’s estimated Share of Search among lending platforms in United States peaked at 21.9% in September 2026 and was lowest at 10.5% in February 2026.

## How did search popularity change for United States lending platforms in September 2026?

- In September 2026, Prosper gained estimated Share of Search among lending platforms in United States, from 19.3% to 21.9%.
- In September 2026, OnDeck gained estimated Share of Search among lending platforms in United States, from 15.8% to 17.9%.
- In September 2026, LendingClub lost estimated Share of Search among lending platforms in United States, from 64.3% to 59.5%.
- Estimated monthly branded searches for Kabbage in United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lending platforms | 40.5K | 12.8% | 2 |
| Nov 2025 | Lending platforms | 33.1K | 10.7% | 2 |
| Dec 2025 | Lending platforms | 40.5K | 12.6% | 2 |
| Jan 2026 | Lending platforms | 40.5K | 12.6% | 2 |
| Feb 2026 | Lending platforms | 33.1K | 10.5% | 3 |
| Mar 2026 | Lending platforms | 40.5K | 12.6% | 2 |
| Apr 2026 | Lending platforms | 40.5K | 12.6% | 2 |
| May 2026 | Lending platforms | 40.5K | 12.6% | 2 |
| Jun 2026 | Lending platforms | 40.5K | 12.6% | 2 |
| Jul 2026 | Lending platforms | 40.5K | 14.7% | 2 |
| Aug 2026 | Lending platforms | 40.5K | 19.3% | 2 |
| Sep 2026 | Lending platforms | 40.5K | 21.9% | 2 |

## How is Prosper measured?

Brandwave collects information about searches that people make online using Prosper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “prosper lending”

## Which lending platforms compete with Prosper?

- [LendingClub](/demand/us/brands/lendingclub): Head-to-head: /demand/us/compare/lendingclub-vs-prosper
- [OnDeck](/demand/us/brands/ondeck): Head-to-head: /demand/us/compare/ondeck-vs-prosper
- [Kabbage](/demand/us/brands/kabbage): Head-to-head: /demand/us/compare/kabbage-vs-prosper

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Prosper: search popularity in United States". https://gobrandwave.com/demand/us/brands/prosper

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/prosper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.