--- title: "Progressive: search popularity in the United States" description: "Progressive sells car, home and other insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/progressive-insurance" publisher: "Brandwave" --- # Progressive: search popularity in the United States Progressive sells car, home and other insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Progressive - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among car insurance brands**: 24.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car insurance brands | 2 | 24.3% | 1.1M | | Small business insurance providers | 4 | 6.1% | 26.6K | | Renters insurance companies | 4 | 9.7% | 40.5K | - [Car insurance brands](/demand/us/categories/us-car-insurance-brands) - [Small business insurance providers in the US](/demand/us/categories/us-small-business-insurance) - [Renters insurance companies in the US](/demand/us/categories/us-renters-insurance-companies) ## Top car insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Progressive appeared in all five answers. Progressive is the fourth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GEICO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Travelers | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | USAA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Progressive | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | State Farm | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Erie Insurance | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Nationwide | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Root | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allstate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmers Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car insurance brands - Asked ChatGPT "Which car insurance company should I use in the US?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Asked ChatGPT "What are the best car insurance companies in the US?": 1. Travelers, 2. GEICO, 3. Erie Insurance, 4. Progressive, 5. USAA, 6. Nationwide - Asked ChatGPT "What's the cheapest good car insurance in the US for a new driver?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Searched Google, AI Overview "cheapest car insurance": 1. Travelers, 2. GEICO, 3. USAA, 4. Erie Insurance, 5. Progressive - Searched Google, AI Overview "best car insurance": 1. Travelers, 2. USAA, 3. GEICO, 4. Progressive, 5. Nationwide, 6. Erie Insurance Not named in any answer: Root, Allstate, Liberty Mutual and Farmers Insurance. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Progressive changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Progressive in the United States held steady at 1.1M. - Across the 12 months ending September 2026, Progressive’s share of searches among car insurance brands in the United States peaked at 24.3% in September 2026 and was lowest at 19.8% in February 2026. - Across the 12 months ending September 2026, Progressive’s share of searches among small business insurance providers in the United States peaked at 6.5% in December 2025 and was lowest at 5% in April 2026. - Across the 12 months ending September 2026, Progressive’s share of searches among renters insurance companies in the United States decreased from 14.6% to 9.7%. - Across the 12 months ending September 2026, Progressive’s share of searches among renters insurance companies in the United States peaked at 23.4% in July 2026 and was lowest at 8.6% in May 2026. ## How did search popularity change for United States car insurance brands in September 2026? - In September 2026, Progressive gained share of searches among car insurance brands in the United States, from 21% to 24.3%. - In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%. - In September 2026, Erie Insurance lost share of searches among car insurance brands in the United States, from 7.1% to 5.6%. - In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%. - USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026. - Liberty Mutual’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 0.62% to 1.1% in September 2026. ## How did search popularity change for United States small business insurance providers in September 2026? - In September 2026, Progressive overtook Simply Business to rank 4th among small business insurance providers in the United States, with 6.1% of the searches. - In September 2026, Hiscox gained share of searches among small business insurance providers in the United States, from 10.7% to 12.7%. - In September 2026, The Hartford lost share of searches among small business insurance providers in the United States, from 58.4% to 56.5%. - In September 2026, Next Insurance lost share of searches among small business insurance providers in the United States, from 17.6% to 17%. - Estimated monthly branded searches for Nationwide in the United States rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026. - Estimated monthly branded searches for Travelers in the United States rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026. ## How did search popularity change for United States renters insurance companies in September 2026? - In September 2026, Liberty Mutual overtook Toggle and USAA to rank 6th among renters insurance companies in the United States, with 6.5% of the searches. - In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches. - In September 2026, Assurant lost share of searches among renters insurance companies in the United States, from 12.3% to 8.1%. - In September 2026, Toggle lost share of searches among renters insurance companies in the United States, from 7% to 4.6%. - In September 2026, Progressive lost share of searches among renters insurance companies in the United States, from 11.9% to 9.7%. - In September 2026, USAA lost share of searches among renters insurance companies in the United States, from 4.4% to 2.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car insurance brands | 1.1M | 24.2% | 2 | | Nov 2025 | Car insurance brands | 914K | 21.7% | 2 | | Dec 2025 | Car insurance brands | 988K | 21.5% | 2 | | Jan 2026 | Car insurance brands | 1.2M | 23.7% | 2 | | Feb 2026 | Car insurance brands | 988K | 19.8% | 2 | | Mar 2026 | Car insurance brands | 1.1M | 21.4% | 2 | | Apr 2026 | Car insurance brands | 1.2M | 24% | 2 | | May 2026 | Car insurance brands | 933K | 20.6% | 2 | | Jun 2026 | Car insurance brands | 897K | 20.6% | 2 | | Jul 2026 | Car insurance brands | 897K | 21% | 2 | | Aug 2026 | Car insurance brands | 897K | 21% | 2 | | Sep 2026 | Car insurance brands | 1.1M | 24.3% | 2 | | Oct 2025 | Small business insurance providers | 26.6K | 6.2% | 4 | | Nov 2025 | Small business insurance providers | 21.7K | 6.2% | 4 | | Dec 2025 | Small business insurance providers | 26.2K | 6.5% | 4 | | Jan 2026 | Small business insurance providers | 30.3K | 5.8% | 4 | | Feb 2026 | Small business insurance providers | 23.5K | 5.3% | 4 | | Mar 2026 | Small business insurance providers | 28.8K | 5.9% | 4 | | Apr 2026 | Small business insurance providers | 23.5K | 5% | 4 | | May 2026 | Small business insurance providers | 23.5K | 5.4% | 4 | | Jun 2026 | Small business insurance providers | 22.5K | 5.2% | 5 | | Jul 2026 | Small business insurance providers | 22.5K | 5.4% | 4 | | Aug 2026 | Small business insurance providers | 22.5K | 5.3% | 5 | | Sep 2026 | Small business insurance providers | 26.6K | 6.1% | 4 | | Oct 2025 | Renters insurance companies | 33.1K | 14.6% | 4 | | Nov 2025 | Renters insurance companies | 27.1K | 14.5% | 4 | | Dec 2025 | Renters insurance companies | 60.5K | 22.9% | 2 | | Jan 2026 | Renters insurance companies | 40.5K | 11.9% | 4 | | Feb 2026 | Renters insurance companies | 33.1K | 10.1% | 4 | | Mar 2026 | Renters insurance companies | 90.5K | 23.2% | 2 | | Apr 2026 | Renters insurance companies | 60.5K | 19.2% | 2 | | May 2026 | Renters insurance companies | 40.5K | 8.6% | 4 | | Jun 2026 | Renters insurance companies | 90.5K | 20% | 2 | | Jul 2026 | Renters insurance companies | 110K | 23.4% | 2 | | Aug 2026 | Renters insurance companies | 40.5K | 11.9% | 4 | | Sep 2026 | Renters insurance companies | 40.5K | 9.7% | 4 | ## How are Progressive’s branded searches counted? Brandwave collects information about searches that people make online using Progressive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “progressive business insurance” - “progressive car insurance” - “progressive commercial” - “progressive insurance” - “progressive renters insurance” ## Which car insurance brands compete with Progressive? - [GEICO](/demand/us/brands/geico): Head-to-head: /demand/us/compare/geico-vs-progressive-insurance - [Erie Insurance](/demand/us/brands/erie-insurance): Head-to-head: /demand/us/compare/erie-insurance-vs-progressive-insurance - [Nationwide](/demand/us/brands/nationwide): Head-to-head: /demand/us/compare/nationwide-vs-progressive-insurance - [Root](/demand/us/brands/root): Head-to-head: /demand/us/compare/progressive-insurance-vs-root - [USAA](/demand/us/brands/usaa): Head-to-head: /demand/us/compare/progressive-insurance-vs-usaa - [State Farm](/demand/us/brands/state-farm) - [Travelers](/demand/us/brands/travelers) - [Allstate](/demand/us/brands/allstate) - [Liberty Mutual](/demand/us/brands/liberty-mutual) - [Farmers Insurance](/demand/us/brands/farmers-insurance) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Progressive: search popularity in the United States". https://gobrandwave.com/demand/us/brands/progressive-insurance This page is also available as HTML at https://gobrandwave.com/demand/us/brands/progressive-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.