---
title: "PrivacyGuard: search popularity in United States"
description: "PrivacyGuard is identity protection service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/privacyguard"
publisher: "Brandwave"
---

# PrivacyGuard: search popularity in United States

PrivacyGuard is identity protection service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PrivacyGuard
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among identity protection services**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Identity protection services | 5 | 1.1% | 1.6K |

- [Identity protection services](/demand/us/categories/us-identity-protection-services)

## How has branded search demand for PrivacyGuard changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for PrivacyGuard in United States fell from 1.9K to 1.6K.
- Across the 12 months ending September 2026, PrivacyGuard fell from 4th to 5th among identity protection services in United States.

## How did search popularity change for United States identity protection services in September 2026?

- Estimated monthly branded searches for Aura in United States rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
- Estimated monthly branded searches for IdentityForce in United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
- Estimated monthly branded searches for Identity Guard in United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
- Estimated monthly branded searches for Complete ID in United States fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
- Estimated monthly branded searches for PrivacyGuard in United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Identity protection services | 1.9K | 1.2% | 4 |
| Nov 2025 | Identity protection services | 1.6K | 1.1% | 4 |
| Dec 2025 | Identity protection services | 1.6K | 1% | 5 |
| Jan 2026 | Identity protection services | 1.9K | 1.2% | 4 |
| Feb 2026 | Identity protection services | 1.6K | 1.1% | 4 |
| Mar 2026 | Identity protection services | 1.9K | 1.1% | 4 |
| Apr 2026 | Identity protection services | 1.6K | 1.1% | 4 |
| May 2026 | Identity protection services | 1.6K | 1.3% | 5 |
| Jun 2026 | Identity protection services | 1.6K | 1.3% | 4 |
| Jul 2026 | Identity protection services | 1.6K | 1.3% | 5 |
| Aug 2026 | Identity protection services | 1.3K | 0.87% | 5 |
| Sep 2026 | Identity protection services | 1.6K | 1.1% | 5 |

## How is PrivacyGuard measured?

Brandwave collects information about searches that people make online using PrivacyGuard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “privacy guard”

## Which identity protection services compete with PrivacyGuard?

- [LifeLock](/demand/us/brands/lifelock): Head-to-head: /demand/us/compare/lifelock-vs-privacyguard
- [Identity Guard](/demand/us/brands/identity-guard): Head-to-head: /demand/us/compare/identity-guard-vs-privacyguard
- [IdentityForce](/demand/us/brands/identityforce): Head-to-head: /demand/us/compare/identityforce-vs-privacyguard
- [Aura](/demand/us/brands/aura-repricing): Head-to-head: /demand/us/compare/aura-repricing-vs-privacyguard
- [Complete ID](/demand/us/brands/complete-id): Head-to-head: /demand/us/compare/complete-id-vs-privacyguard

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PrivacyGuard: search popularity in United States". https://gobrandwave.com/demand/us/brands/privacyguard

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/privacyguard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.