---
title: "Pottery Barn: search popularity in the United States"
description: "Pottery Barn is a home furnishings retailer owned by Williams-Sonoma. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/pottery-barn"
publisher: "Brandwave"
---

# Pottery Barn: search popularity in the United States

Pottery Barn is a home furnishings retailer owned by Williams-Sonoma. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pottery Barn
- **Owned by**: Williams-Sonoma
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among furniture retailers**: 8.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Furniture retailers | 4 | 8.1% | 1.8M |
| Home decor retailers | 4 | 10.1% | 1.8M |

- [Furniture retailers in the US](/demand/us/categories/us-furniture-retailers)
- [Home decor retailers in the US](/demand/us/categories/us-home-decor-retailers)

## Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pottery Barn was mentioned in two out of three: in two of the three ChatGPT answers. Pottery Barn is the joint fourth most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| IKEA | 1st | 3 of 3 | 3 of 3 |
| Ashley | 2nd | 3 of 3 | 3 of 3 |
| Wayfair | 3rd | 3 of 3 | 3 of 3 |
| Pottery Barn | 4th | 2 of 3 | 2 of 3 |
| Crate & Barrel | 4th | 2 of 3 | 2 of 3 |
| Living Spaces | 6th | 2 of 3 | 2 of 3 |
| Article | 7th | 2 of 3 | 2 of 3 |
| Bob's Discount Furniture | Not ranked | 0 of 3 | 0 of 3 |
| Rooms To Go | Not ranked | 0 of 3 | 0 of 3 |
| Raymour & Flanigan | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about furniture retailers

- Asked ChatGPT "Where should I buy furniture in the US?": 1. IKEA, 2. Ashley, 3. Wayfair, 4. Living Spaces, 5. Pottery Barn, 6. Crate & Barrel, 7. Article
- Asked ChatGPT "What are the best furniture stores in the US?": 1. Crate & Barrel, 2. Pottery Barn, 3. IKEA, 4. Ashley, 5. Living Spaces, 6. Article, 7. Wayfair
- Asked ChatGPT "What's the best place to buy an affordable sofa in the US?": 1. IKEA, 2. Wayfair, 3. Ashley

Not named in any answer: Bob's Discount Furniture, Rooms To Go and Raymour & Flanigan.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## How has branded search demand for Pottery Barn changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Pottery Barn in the United States held steady at 1.8M.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among furniture retailers in the United States decreased from 9.2% to 8.1%.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among furniture retailers in the United States peaked at 12% in December 2025 and was lowest at 7.5% in June 2026.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among home decor retailers in the United States decreased from 11.3% to 10.1%.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among home decor retailers in the United States peaked at 12.8% in December 2025 and was lowest at 9.3% in June 2026.

## How did search popularity change for United States furniture retailers in September 2026?

- In September 2026, Wayfair gained share of searches among furniture retailers in the United States, from 24.7% to 27.2%.
- In September 2026, Ashley gained share of searches among furniture retailers in the United States, from 9.3% to 10.2%.
- In September 2026, IKEA lost share of searches among furniture retailers in the United States, from 36.9% to 33.2%.
- In September 2026, Pottery Barn lost share of searches among furniture retailers in the United States, from 9% to 8.1%.
- Estimated monthly branded searches for Living Spaces in the United States rose 22.3% over 12 measured months, from 673K to 823K in September 2026.
- Estimated monthly branded searches for Raymour & Flanigan in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## How did search popularity change for United States home decor retailers in September 2026?

- In September 2026, World Market overtook Pottery Barn to rank 3rd among home decor retailers in the United States, with 10.5% of the searches.
- In September 2026, Crate & Barrel gained share of searches among home decor retailers in the United States, from 5.8% to 6.8%.
- In September 2026, West Elm gained share of searches among home decor retailers in the United States, from 4.8% to 5.5%.
- In September 2026, IKEA lost share of searches among home decor retailers in the United States, from 43.5% to 41.5%.
- In September 2026, HomeGoods lost share of searches among home decor retailers in the United States, from 19.5% to 18.6%.
- In September 2026, Pottery Barn lost share of searches among home decor retailers in the United States, from 10.7% to 10.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Furniture retailers | 1.8M | 9.2% | 4 |
| Nov 2025 | Furniture retailers | 2.7M | 10.6% | 4 |
| Dec 2025 | Furniture retailers | 2.7M | 12% | 3 |
| Jan 2026 | Furniture retailers | 2.2M | 9.9% | 4 |
| Feb 2026 | Furniture retailers | 1.5M | 7.6% | 4 |
| Mar 2026 | Furniture retailers | 1.8M | 8.6% | 4 |
| Apr 2026 | Furniture retailers | 1.5M | 7.5% | 4 |
| May 2026 | Furniture retailers | 1.8M | 8% | 4 |
| Jun 2026 | Furniture retailers | 1.5M | 7.5% | 4 |
| Jul 2026 | Furniture retailers | 1.8M | 8.7% | 4 |
| Aug 2026 | Furniture retailers | 2.2M | 9% | 4 |
| Sep 2026 | Furniture retailers | 1.8M | 8.1% | 4 |
| Oct 2025 | Home decor retailers | 1.8M | 11.3% | 4 |
| Nov 2025 | Home decor retailers | 2.7M | 12.4% | 4 |
| Dec 2025 | Home decor retailers | 2.7M | 12.8% | 4 |
| Jan 2026 | Home decor retailers | 2.2M | 12.3% | 3 |
| Feb 2026 | Home decor retailers | 1.5M | 10.3% | 4 |
| Mar 2026 | Home decor retailers | 1.8M | 10.6% | 4 |
| Apr 2026 | Home decor retailers | 1.5M | 10.5% | 4 |
| May 2026 | Home decor retailers | 1.8M | 10.8% | 3 |
| Jun 2026 | Home decor retailers | 1.5M | 9.3% | 4 |
| Jul 2026 | Home decor retailers | 1.8M | 10.7% | 3 |
| Aug 2026 | Home decor retailers | 2.2M | 10.7% | 3 |
| Sep 2026 | Home decor retailers | 1.8M | 10.1% | 4 |

## How are Pottery Barn’s branded searches counted?

Brandwave collects information about searches that people make online using Pottery Barn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pottery barn”

## Which furniture retailers compete with Pottery Barn?

- [IKEA](/demand/us/brands/ikea): Head-to-head: /demand/us/compare/ikea-vs-pottery-barn
- [Wayfair](/demand/us/brands/wayfair): Head-to-head: /demand/us/compare/pottery-barn-vs-wayfair
- [Ashley](/demand/us/brands/ashley-furniture): Head-to-head: /demand/us/compare/ashley-furniture-vs-pottery-barn
- [Bob's Discount Furniture](/demand/us/brands/bobs-discount-furniture): Head-to-head: /demand/us/compare/bobs-discount-furniture-vs-pottery-barn
- [Crate & Barrel](/demand/us/brands/crate-and-barrel): Head-to-head: /demand/us/compare/crate-and-barrel-vs-pottery-barn
- [Rooms To Go](/demand/us/brands/rooms-to-go)
- [Living Spaces](/demand/us/brands/living-spaces)
- [Raymour & Flanigan](/demand/us/brands/raymour-and-flanigan)
- [Article](/demand/us/brands/article-furniture)

## Who owns Pottery Barn?

Pottery Barn is owned by Williams-Sonoma. Brandwave does not track any other brands owned by Williams-Sonoma.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Pottery Barn?

Pottery Barn is owned by Williams-Sonoma. Brandwave does not track any other brands owned by Williams-Sonoma.

## Cite this page

Brandwave. "Pottery Barn: search popularity in the United States". https://gobrandwave.com/demand/us/brands/pottery-barn

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/pottery-barn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.