--- title: "Porter-Cable: search popularity in the United States" description: "An American power tool brand owned by Stanley Black & Decker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/porter-cable" publisher: "Brandwave" --- # Porter-Cable: search popularity in the United States An American power tool brand owned by Stanley Black & Decker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Porter-Cable - **Owned by**: Stanley Black & Decker - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among power tool brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Power tool brands | 14 | 1.3% | 12.1K | - [Power tool brands](/demand/us/categories/us-power-tool-brands) ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Porter-Cable did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bosch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Festool | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hilti | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RIDGID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo HPT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FLEX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Porter-Cable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "Which power tool brand should I buy?": 1. Ryobi, 2. DeWalt, 3. Milwaukee, 4. Makita - Asked ChatGPT "What are the best power tool brands?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Bosch, 5. Ryobi, 6. Festool, 7. Hilti - Asked ChatGPT "What is the best cordless drill?": 1. DeWalt, 2. Ryobi, 3. Milwaukee, 4. Bosch - Searched Google, AI Overview "power tools": 1. DeWalt, 2. Ryobi, 3. Milwaukee - Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Milwaukee Not named in any answer: Kobalt, Black+Decker, RIDGID, Craftsman, Hart, Metabo HPT, FLEX and Porter-Cable. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Porter-Cable changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Porter-Cable in the United States fell from 14.8K to 12.1K. - Across the 12 months ending September 2026, Porter-Cable fell from 12th to 14th among power tool brands in the United States. ## How did search popularity change for United States power tool brands in September 2026? - In September 2026, Metabo HPT overtook FLEX and Porter-Cable to rank 12th among power tool brands in the United States, with 1.6% of the searches. - In September 2026, RIDGID gained share of searches among power tool brands in the United States, from 2.7% to 3.7%. - In September 2026, Kobalt gained share of searches among power tool brands in the United States, from 7.3% to 8.2%. - In September 2026, Hilti gained share of searches among power tool brands in the United States, from 4.9% to 5.5%. - In September 2026, Makita gained share of searches among power tool brands in the United States, from 4.9% to 5.5%. - In September 2026, Milwaukee lost share of searches among power tool brands in the United States, from 26.5% to 24.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Power tool brands | 14.8K | 1.5% | 12 | | Nov 2025 | Power tool brands | 14.8K | 1.3% | 12 | | Dec 2025 | Power tool brands | 14.8K | 1.3% | 12 | | Jan 2026 | Power tool brands | 14.8K | 1.6% | 12 | | Feb 2026 | Power tool brands | 12.1K | 1.3% | 13 | | Mar 2026 | Power tool brands | 14.8K | 1.3% | 12 | | Apr 2026 | Power tool brands | 12.1K | 1.2% | 13 | | May 2026 | Power tool brands | 14.8K | 1.5% | 13 | | Jun 2026 | Power tool brands | 14.8K | 1.5% | 13 | | Jul 2026 | Power tool brands | 12.1K | 1.3% | 13 | | Aug 2026 | Power tool brands | 12.1K | 1.2% | 13 | | Sep 2026 | Power tool brands | 12.1K | 1.3% | 14 | ## How are Porter-Cable’s branded searches counted? Brandwave collects information about searches that people make online using Porter-Cable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “porter cable” ## Which power tool brands compete with Porter-Cable? - [Milwaukee](/demand/us/brands/milwaukee) - [DeWalt](/demand/us/brands/dewalt) - [Ryobi](/demand/us/brands/ryobi) - [Kobalt](/demand/us/brands/kobalt) - [Hilti](/demand/us/brands/hilti) - [Makita](/demand/us/brands/makita) - [Black+Decker](/demand/us/brands/black-and-decker) - [Festool](/demand/us/brands/festool) - [RIDGID](/demand/us/brands/ridgid) - [Craftsman](/demand/us/brands/craftsman): Head-to-head: /demand/us/compare/craftsman-vs-porter-cable - [Hart](/demand/us/brands/hart-tools): Head-to-head: /demand/us/compare/hart-tools-vs-porter-cable - [Metabo HPT](/demand/us/brands/metabo-hpt): Head-to-head: /demand/us/compare/metabo-hpt-vs-porter-cable - [FLEX](/demand/us/brands/flex-power-tools): Head-to-head: /demand/us/compare/flex-power-tools-vs-porter-cable - [Bosch](/demand/us/brands/bosch): Head-to-head: /demand/us/compare/bosch-vs-porter-cable ## Who owns Porter-Cable? Porter-Cable is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker. - [Stanley Black & Decker](/demand/us/companies/stanley-black-decker): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Porter-Cable? Porter-Cable is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker. ## Cite this page Brandwave. "Porter-Cable: search popularity in the United States". https://gobrandwave.com/demand/us/brands/porter-cable This page is also available as HTML at https://gobrandwave.com/demand/us/brands/porter-cable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.