--- title: "Poland Spring: search popularity in the United States" description: "Poland Spring is a spring water brand from Primo Brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/poland-spring" publisher: "Brandwave" --- # Poland Spring: search popularity in the United States Poland Spring is a spring water brand from Primo Brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Poland Spring - **Owned by**: Primo Brands - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among bottled water brands**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bottled water brands | 8 | 4.1% | 14.8K | - [Bottled water brands](/demand/us/categories/us-bottled-water-brands) ## Top bottled water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Poland Spring did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiji Water | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Evian | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | smartwater | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Aquafina | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Liquid Death | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Essentia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dasani | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Poland Spring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bottled water brands - Asked ChatGPT "What's the best bottled water brand?": 1. Fiji Water, 2. Evian, 3. Aquafina - Asked ChatGPT "Which bottled water tastes the best?": 1. Fiji Water, 2. Evian, 3. smartwater - Asked ChatGPT "Which bottled water is the healthiest?": 1. smartwater, 2. Evian, 3. Aquafina - Searched Google, AI Overview "bottled water": named none of the brands we track - Searched Google, AI Overview "best bottled water": named none of the brands we track Not named in any answer: Liquid Death, Essentia, Dasani and Poland Spring. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Poland Spring changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Poland Spring in the United States fell from 18.1K to 14.8K. - Across the 12 months ending September 2026, Poland Spring’s share of searches among bottled water brands in the United States peaked at 5.7% in January 2026 and was lowest at 3.5% in August 2026. - Across the 12 months ending September 2026, Poland Spring fell from 6th to 8th among bottled water brands in the United States. ## How did search popularity change for United States bottled water brands in September 2026? - In September 2026, Dasani overtook Evian and Poland Spring to rank 6th among bottled water brands in the United States, with 4.1% of the searches. - In September 2026, Essentia gained share of searches among bottled water brands in the United States, from 6.4% to 7.5%. - In September 2026, Evian gained share of searches among bottled water brands in the United States, from 3.5% to 4.1%. - In September 2026, Poland Spring gained share of searches among bottled water brands in the United States, from 3.5% to 4.1%. - In September 2026, Liquid Death lost share of searches among bottled water brands in the United States, from 47.8% to 45.9%. - In September 2026, Fiji Water lost share of searches among bottled water brands in the United States, from 14.4% to 13.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bottled water brands | 18.1K | 4.4% | 6 | | Nov 2025 | Bottled water brands | 18.1K | 5% | 6 | | Dec 2025 | Bottled water brands | 14.8K | 4.4% | 7 | | Jan 2026 | Bottled water brands | 22.2K | 5.7% | 7 | | Feb 2026 | Bottled water brands | 14.8K | 3.8% | 8 | | Mar 2026 | Bottled water brands | 18.1K | 4.7% | 6 | | Apr 2026 | Bottled water brands | 14.8K | 3.9% | 8 | | May 2026 | Bottled water brands | 14.8K | 3.9% | 7 | | Jun 2026 | Bottled water brands | 14.8K | 4% | 7 | | Jul 2026 | Bottled water brands | 14.8K | 3.9% | 7 | | Aug 2026 | Bottled water brands | 14.8K | 3.5% | 7 | | Sep 2026 | Bottled water brands | 14.8K | 4.1% | 8 | ## How are Poland Spring’s branded searches counted? Brandwave collects information about searches that people make online using Poland Spring’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “poland spring” ## Which bottled water brands compete with Poland Spring? - [Liquid Death](/demand/us/brands/liquid-death) - [Fiji Water](/demand/us/brands/fiji-water) - [smartwater](/demand/us/brands/smartwater): Head-to-head: /demand/us/compare/poland-spring-vs-smartwater - [Aquafina](/demand/us/brands/aquafina): Head-to-head: /demand/us/compare/aquafina-vs-poland-spring - [Essentia](/demand/us/brands/essentia-water): Head-to-head: /demand/us/compare/essentia-water-vs-poland-spring - [Dasani](/demand/us/brands/dasani): Head-to-head: /demand/us/compare/dasani-vs-poland-spring - [Evian](/demand/us/brands/evian): Head-to-head: /demand/us/compare/evian-vs-poland-spring ## Who owns Poland Spring? Poland Spring is owned by Primo Brands. Brandwave also tracks Primo Water, Alhambra, Crystal Springs and Sparkletts, owned by the same company, in the United States. - [Primo Brands](/demand/us/companies/primo-brands): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Poland Spring? Poland Spring is owned by Primo Brands. Brandwave also tracks Primo Water, Alhambra, Crystal Springs and Sparkletts, owned by the same company, in the United States. ## Cite this page Brandwave. "Poland Spring: search popularity in the United States". https://gobrandwave.com/demand/us/brands/poland-spring This page is also available as HTML at https://gobrandwave.com/demand/us/brands/poland-spring. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.