--- title: "Pinwheel: search popularity in the United States" description: "Pinwheel makes smartphones for kids and teens with parental controls. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/pinwheel-phone" publisher: "Brandwave" --- # Pinwheel: search popularity in the United States Pinwheel makes smartphones for kids and teens with parental controls. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pinwheel - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among kids phone brands**: 5.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kids phone brands | 4 | 5.8% | 12.1K | - [Kids phone brands](/demand/us/categories/us-kids-phone-brands) ## Top kids phone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pinwheel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pinwheel is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gabb | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pinwheel | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Troomi | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Wisephone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids phone brands - Asked ChatGPT "Which phone should I get my kid in the US?": 1. Bark, 2. Gabb - Asked ChatGPT "What are the best kids phone brands in the US?": 1. Bark, 2. Gabb, 3. Pinwheel, 4. Troomi - Asked ChatGPT "What's the best first phone for a 10-year-old in the US?": 1. Gabb, 2. Pinwheel, 3. Bark - Searched Google, AI Overview "kids phone": 1. Gabb, 2. Pinwheel - Searched Google, AI Overview "smart watch for kids": 1. Bark Not named in any answer: Wisephone. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Pinwheel changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pinwheel in the United States rose from 9.9K to 12.1K. - Across the 12 months ending September 2026, Pinwheel’s share of searches among kids phone brands in the United States peaked at 8.4% in July 2026 and was lowest at 4.7% in December 2025. ## How did search popularity change for United States kids phone brands in September 2026? - In September 2026, Wisephone overtook Pinwheel and Troomi to rank 3rd among kids phone brands in the United States, with 12.9% of the searches. - In September 2026, Gabb lost share of searches among kids phone brands in the United States, from 39.3% to 33.3%. - In September 2026, Pinwheel lost share of searches among kids phone brands in the United States, from 7.2% to 5.8%. - In September 2026, Bark lost share of searches among kids phone brands in the United States, from 43.8% to 43.2%. - Troomi’s share of searches among kids phone brands in the United States has lost ground for 3 months in a row, from 7.5% to 4.7% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kids phone brands | 9.9K | 5.7% | 4 | | Nov 2025 | Kids phone brands | 12.1K | 6% | 4 | | Dec 2025 | Kids phone brands | 9.9K | 4.7% | 4 | | Jan 2026 | Kids phone brands | 8.1K | 5.2% | 5 | | Feb 2026 | Kids phone brands | 8.1K | 5.9% | 4 | | Mar 2026 | Kids phone brands | 9.9K | 6.9% | 4 | | Apr 2026 | Kids phone brands | 9.9K | 6.9% | 4 | | May 2026 | Kids phone brands | 12.1K | 7.1% | 4 | | Jun 2026 | Kids phone brands | 12.1K | 7.5% | 3 | | Jul 2026 | Kids phone brands | 14.8K | 8.4% | 3 | | Aug 2026 | Kids phone brands | 18.1K | 7.2% | 3 | | Sep 2026 | Kids phone brands | 12.1K | 5.8% | 4 | ## How are Pinwheel’s branded searches counted? Brandwave collects information about searches that people make online using Pinwheel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pinwheel phone” ## Which kids phone brands compete with Pinwheel? - [Bark](/demand/us/brands/bark): Head-to-head: /demand/us/compare/bark-vs-pinwheel-phone - [Gabb](/demand/us/brands/gabb): Head-to-head: /demand/us/compare/gabb-vs-pinwheel-phone - [Wisephone](/demand/us/brands/wisephone): Head-to-head: /demand/us/compare/pinwheel-phone-vs-wisephone - [Troomi](/demand/us/brands/troomi): Head-to-head: /demand/us/compare/pinwheel-phone-vs-troomi ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pinwheel: search popularity in the United States". https://gobrandwave.com/demand/us/brands/pinwheel-phone This page is also available as HTML at https://gobrandwave.com/demand/us/brands/pinwheel-phone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.