---
title: "Philo: search popularity in the United States"
description: "A live TV streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/philo"
publisher: "Brandwave"
---

# Philo: search popularity in the United States

A live TV streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Philo
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among live TV streaming services**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Live TV streaming services | 6 | 1.9% | 206K |

- [Live TV streaming services in the US](/demand/us/categories/us-live-tv-streaming-services)

## How has branded search demand for Philo changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Philo in the United States fell from 307K to 206K.
- Across the 12 months ending September 2026, Philo’s share of searches among live TV streaming services in the United States decreased from 2.5% to 1.9%.
- Across the 12 months ending September 2026, Philo’s share of searches among live TV streaming services in the United States peaked at 3.5% in May 2026 and was lowest at 1.9% in September 2026.

## How did search popularity change for United States live TV streaming services in September 2026?

- In September 2026, YouTube TV gained share of searches among live TV streaming services in the United States, from 64.7% to 70.9%.
- In September 2026, Fubo lost share of searches among live TV streaming services in the United States, from 15.8% to 14.2%.
- In September 2026, Hulu lost share of searches among live TV streaming services in the United States, from 5.8% to 4.3%.
- In September 2026, Philo lost share of searches among live TV streaming services in the United States, from 3.4% to 1.9%.
- In September 2026, DIRECTV STREAM lost share of searches among live TV streaming services in the United States, from 3.2% to 2.3%.
- In September 2026, Sling TV lost share of searches among live TV streaming services in the United States, from 7.1% to 6.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Live TV streaming services | 307K | 2.5% | 6 |
| Nov 2025 | Live TV streaming services | 307K | 2.1% | 6 |
| Dec 2025 | Live TV streaming services | 251K | 3% | 6 |
| Jan 2026 | Live TV streaming services | 307K | 3% | 5 |
| Feb 2026 | Live TV streaming services | 215K | 2.9% | 6 |
| Mar 2026 | Live TV streaming services | 215K | 2.5% | 6 |
| Apr 2026 | Live TV streaming services | 215K | 3.3% | 6 |
| May 2026 | Live TV streaming services | 215K | 3.5% | 5 |
| Jun 2026 | Live TV streaming services | 251K | 2.7% | 5 |
| Jul 2026 | Live TV streaming services | 215K | 3.4% | 5 |
| Aug 2026 | Live TV streaming services | 215K | 3.4% | 5 |
| Sep 2026 | Live TV streaming services | 206K | 1.9% | 6 |

## How are Philo’s branded searches counted?

Brandwave collects information about searches that people make online using Philo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “philo”
- “philo tv”

## Which live TV streaming services compete with Philo?

- [YouTube TV](/demand/us/brands/youtube-tv): Head-to-head: /demand/us/compare/philo-vs-youtube-tv
- [Fubo](/demand/us/brands/fubo): Head-to-head: /demand/us/compare/fubo-vs-philo
- [Sling TV](/demand/us/brands/sling-tv): Head-to-head: /demand/us/compare/philo-vs-sling-tv
- [Hulu](/demand/us/brands/hulu): Head-to-head: /demand/us/compare/hulu-vs-philo
- [DIRECTV STREAM](/demand/us/brands/directv-stream): Head-to-head: /demand/us/compare/directv-stream-vs-philo

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Philo: search popularity in the United States". https://gobrandwave.com/demand/us/brands/philo

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/philo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.