---
title: "Philips: search popularity in the United States"
description: "Philips offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/philips"
publisher: "Brandwave"
---

# Philips: search popularity in the United States

Philips offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Philips
- **Owned by**: Philips
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among coffee maker brands**: 0.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coffee maker brands | 14 | 0.5% | 8.1K |
| TV brands | 10 | 1.2% | 12.1K |
| Air fryer brands | 11 | 1.1% | 5.4K |

- [Coffee maker brands](/demand/us/categories/us-coffee-maker-brands)
- [TV brands](/demand/us/categories/us-tv-brands)
- [Air fryer brands](/demand/us/categories/us-air-fryer-brands)

## Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Moccamaster | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Breville | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Cuisinart | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| OXO | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Nespresso | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ninja | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Keurig | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| De'Longhi | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bunn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fellow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hamilton Beach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mr. Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about coffee maker brands

- Asked ChatGPT "Which coffee maker should I buy?": 1. Moccamaster, 2. OXO, 3. Breville
- Asked ChatGPT "What are the best coffee maker brands?": 1. Moccamaster, 2. Breville, 3. OXO, 4. Ninja, 5. Cuisinart, 6. Keurig, 7. De'Longhi
- Asked ChatGPT "What is the best espresso machine for home?": 1. Breville
- Searched Google, AI Overview "coffee maker": 1. Cuisinart, 2. Moccamaster, 3. OXO, 4. Keurig
- Searched Google, AI Overview "espresso machine": 1. Nespresso, 2. Breville, 3. De'Longhi

Not named in any answer: Bunn, Jura, Fellow, Hamilton Beach, Mr. Coffee, Philips and Smeg.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Philips changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Philips in the United States fell from 27.9K to 25.6K.
- Across the 12 months ending September 2026, Philips’ share of searches among coffee maker brands in the United States held steady, from 0.54% to 0.5%.
- Across the 12 months ending September 2026, Philips rose from 11th to 10th among TV brands in the United States.
- Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in the United States decreased from 1.7% to 1.1%.

## How did search popularity change for United States coffee maker brands in September 2026?

- In September 2026, Ninja gained share of searches among coffee maker brands in the United States, from 8.1% to 10.1%.
- In September 2026, Nespresso gained share of searches among coffee maker brands in the United States, from 40.4% to 41.3%.
- In September 2026, Keurig lost share of searches among coffee maker brands in the United States, from 18.1% to 15.1%.
- Breville’s share of searches among coffee maker brands in the United States has gained ground for 3 months in a row, from 10.8% to 12.3% in September 2026.
- Estimated monthly branded searches for De'Longhi in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
- Estimated monthly branded searches for Fellow in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

## How did search popularity change for United States TV brands in September 2026?

- In September 2026, LG overtook Vizio and Hisense to rank 3rd among TV brands in the United States, with 13.7% of the searches.
- In September 2026, Vizio lost share of searches among TV brands in the United States, from 11.2% to 9.2%.
- In September 2026, Hisense lost share of searches among TV brands in the United States, from 9.2% to 7.5%.
- In September 2026, Sony lost share of searches among TV brands in the United States, from 6.1% to 5%.
- In September 2026, Panasonic rose from 12th to 11th among TV brands in the United States.
- In September 2026, Sharp rose from 13th to 12th among TV brands in the United States.

## How did search popularity change for United States air fryer brands in September 2026?

- In September 2026, Gourmia overtook COSORI to rank 2nd among air fryer brands in the United States, with 12% of the searches.
- In September 2026, Ninja gained share of searches among air fryer brands in the United States, from 46.8% to 48.9%.
- In September 2026, COSORI lost share of searches among air fryer brands in the United States, from 11.5% to 9.8%.
- In September 2026, PowerXL lost share of searches among air fryer brands in the United States, from 6.3% to 5.4%.
- In September 2026, Bella lost share of searches among air fryer brands in the United States, from 3.4% to 2.9%.
- Beautiful’s share of searches among air fryer brands in the United States has gained ground for 3 months in a row, from 1.2% to 2% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coffee maker brands | 9.9K | 0.54% | 14 |
| Nov 2025 | Coffee maker brands | 14.8K | 0.52% | 13 |
| Dec 2025 | Coffee maker brands | 14.8K | 0.57% | 13 |
| Jan 2026 | Coffee maker brands | 9.9K | 0.46% | 14 |
| Feb 2026 | Coffee maker brands | 8.1K | 0.51% | 14 |
| Mar 2026 | Coffee maker brands | 8.1K | 0.51% | 14 |
| Apr 2026 | Coffee maker brands | 8.1K | 0.54% | 14 |
| May 2026 | Coffee maker brands | 6.6K | 0.44% | 14 |
| Jun 2026 | Coffee maker brands | 6.6K | 0.43% | 14 |
| Jul 2026 | Coffee maker brands | 6.6K | 0.47% | 14 |
| Aug 2026 | Coffee maker brands | 8.1K | 0.49% | 14 |
| Sep 2026 | Coffee maker brands | 8.1K | 0.5% | 14 |
| Oct 2025 | TV brands | 9.9K | 1.1% | 11 |
| Nov 2025 | TV brands | 12.1K | 0.95% | 11 |
| Dec 2025 | TV brands | 12.1K | 1.2% | 11 |
| Jan 2026 | TV brands | 9.9K | 1% | 11 |
| Feb 2026 | TV brands | 8.1K | 1% | 12 |
| Mar 2026 | TV brands | 9.9K | 1.3% | 11 |
| Apr 2026 | TV brands | 9.9K | 1.3% | 11 |
| May 2026 | TV brands | 9.9K | 1.2% | 11 |
| Jun 2026 | TV brands | 9.9K | 1.1% | 12 |
| Jul 2026 | TV brands | 12.1K | 1.3% | 10 |
| Aug 2026 | TV brands | 12.1K | 1.2% | 10 |
| Sep 2026 | TV brands | 12.1K | 1.2% | 10 |
| Oct 2025 | Air fryer brands | 8.1K | 1.7% | 11 |
| Nov 2025 | Air fryer brands | 9.9K | 1.3% | 11 |
| Dec 2025 | Air fryer brands | 9.9K | 1.3% | 11 |
| Jan 2026 | Air fryer brands | 8.1K | 1.2% | 11 |
| Feb 2026 | Air fryer brands | 6.6K | 1.4% | 11 |
| Mar 2026 | Air fryer brands | 6.6K | 1.3% | 11 |
| Apr 2026 | Air fryer brands | 5.4K | 1.1% | 11 |
| May 2026 | Air fryer brands | 6.6K | 1.3% | 11 |
| Jun 2026 | Air fryer brands | 5.4K | 0.99% | 11 |
| Jul 2026 | Air fryer brands | 5.4K | 1.1% | 11 |
| Aug 2026 | Air fryer brands | 6.6K | 1.3% | 11 |
| Sep 2026 | Air fryer brands | 5.4K | 1.1% | 11 |

## How are Philips’ branded searches counted?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “philips air fryer”
- “philips espresso machine”
- “philips tv”

## Which coffee maker brands compete with Philips?

- [Nespresso](/demand/us/brands/nespresso)
- [Keurig](/demand/us/brands/keurig)
- [Breville](/demand/us/brands/breville)
- [Ninja](/demand/us/brands/ninja-kitchen)
- [De'Longhi](/demand/us/brands/delonghi)
- [Moccamaster](/demand/us/brands/moccamaster)
- [Cuisinart](/demand/us/brands/cuisinart)
- [Bunn](/demand/us/brands/bunn)
- [Jura](/demand/us/brands/jura)
- [Fellow](/demand/us/brands/fellow-products): Head-to-head: /demand/us/compare/fellow-products-vs-philips
- [Hamilton Beach](/demand/us/brands/hamilton-beach): Head-to-head: /demand/us/compare/hamilton-beach-vs-philips
- [Mr. Coffee](/demand/us/brands/mr-coffee): Head-to-head: /demand/us/compare/mr-coffee-vs-philips
- [OXO](/demand/us/brands/oxo): Head-to-head: /demand/us/compare/oxo-vs-philips
- [Smeg](/demand/us/brands/smeg): Head-to-head: /demand/us/compare/philips-vs-smeg

## Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, owned by the same company, in the United States.

- [Philips](/demand/us/companies/philips): Owns 6 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, owned by the same company, in the United States.

## Cite this page

Brandwave. "Philips: search popularity in the United States". https://gobrandwave.com/demand/us/brands/philips

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.